Social media is a strong advertising instrument for actual property companies as a result of it helps you attain a large viewers, have interaction with potential shoppers, and get leads.
Use this information to study actual property social media content material concepts that’ll assist develop your small business.
Professional tip: Use a social media administration instrument reminiscent of Semrush Social Media Toolkit to take advantage of your realtor social media content material. It helps you publish posts, analyze efficiency, monitor rivals, and schedule campaigns.
25 Actual Property Social Media Content material Concepts to Drive Engagement
The perfect actual property social media technique contains a mixture of academic, promotional, and interactive posts.
Why?
As a result of a various social media calendar helps you attraction to a wider, extra numerous viewers. You’ll enhance consciousness, construct belief, and switch followers into potential consumers.
Listed below are 25 actual property content material concepts that will help you achieve visibility and appeal to potential leads.
1. Showcase New Listings
Sharing property listings is without doubt one of the commonest actual property social media posts. However to draw the precise consumers, it is advisable transcend the fundamentals and successfully talk your property’s worth.
Right here’s an instance from an actual property agency that will get it proper:
Along with a number of high-quality images of the property, they embody a transparent description highlighting its promoting factors and distinctive options. This immediately grabs consideration and piques curiosity.
Use the very best high quality pictures you may. A grainy, poorly lit picture makes it troublesome for viewers—and encourages them to click on away.
Write a transparent description outlining key promoting factors (e.g., variety of bedrooms, worth, trendy kitchen, patio, and so forth.). Life-style advantages are an enormous determination level for many viewers.
Embody advantages like native facilities, distance to colleges and parks, and close by procuring and leisure facilities.
Lastly, don’t overlook to incorporate your contact data so prospects can attain you simply.
Professional tip: Chook’s-eye-view pictures (taken by drone) supply a singular angle and may be engaging sufficient to cease the scroll.
2. Do Video Stroll-Throughs
Transcend static pictures and create video excursions of the property. This offers potential consumers a digital walk-through and a greater sense of the house. It additionally helps viewers think about residing there, which is a strong motivator to study extra concerning the property.
For example, take a look at this video realtor Shopper First Collective posted on Instagram.
The video begins with an inviting introduction and offers a fast view of the rooms in lower than a minute. The graceful digital camera motion makes it really feel such as you’re really strolling by means of the property.
To make sure you embody all the pieces you want in your walk-through, define the sequence of rooms you’ll function within the video.
Then, use the next actual property social media content material concepts to provide a high-quality closing consequence:
- Use a stabilizer or tripod to keep away from shaky footage
- Shoot throughout daylight as a result of pure gentle enhances the attraction of the property
- Intention for 1-2 minute-long movies to maintain viewers engaged
- Add background music that matches the property’s ambiance with out being distracting
- Create vertical movies and optimize them for cellular viewing
Professional tip: You’ll be able to embody narration over drone footage for an fascinating perspective on the property. It’s a good way to showcase giant yards, fascinating driveways, and extra.
3. Announce Open Homes
Asserting open homes on social media can appeal to potential consumers and create pleasure a few property.
Use high-resolution pictures (or movies) of the property and embody particulars of the open home occasion, reminiscent of date, time, and placement.
Right here’s an instance of a well-designed open home put up. It mentions the important thing particulars on the image itself, just like the date, time, deal with, sq. footage, and variety of bedrooms and loos.
Doing so provides viewers quick access to important data they’ll screenshot, share, or jot down—even when they’re scrolling rapidly by means of their feeds.
You can too put up a video inviting prospects to your open home.
The above instance makes for the proper social media content material for realtors and followers: it delivers the message, units clear expectations, and makes the invite extra private.
Movies additionally let viewers see the property, which makes them extra and likelier to attend the occasion.
Make your put up simple to seek out by utilizing related hashtags like #openhouse and location-specific phrases like #sandiegorealestate. This makes it extra probably folks looking for an open home, particularly these within the native space, will uncover your occasion.
Additionally, share open home bulletins a number of instances earlier than the occasion. This can guarantee your message doesn’t get misplaced. It’ll additionally enhance your probabilities of catching the eye of potential attendees.
Selling your actual property providers on social media helps you identify your experience and construct belief with potential shoppers.
Create devoted posts for every service you supply so prospects can higher perceive what you present.
Use numerous codecs like carousels, reels, Instagram Tales, static pictures, and movies to maintain your actual property content material recent and interesting.
This selection caters to completely different preferences inside your viewers. It ensures everybody can have interaction along with your content material of their most popular approach.
Carousel posts, for instance, are a good way to interrupt down data into bite-sized items by means of a sequence of slides. This makes it simpler for folks to digest and perceive the content material, protecting them engaged all through the carousel.
Right here’s an instance of a carousel put up the place the true property agent explains her providers and highlights the worth she offers.
The primary slide begins with addressing the important thing query. This units the stage for all the carousel by presenting a transparent and related query that will get the viewers .
Subsequently, every slide focuses on a unique facet of what shoppers can count on from the true property agent. It creates a transparent and concise narrative.
This format not solely retains the viewers engaged; it permits them to soak up every level one by one, making the knowledge extra memorable and comprehensible.
5. Recap the Month
A month-to-month recap is a fast roundup of current wins, offers, and thrilling moments from the previous month.
Sharing your wins acts as social proof, which builds belief. It exhibits potential shoppers you’re the go-to skilled they want. Plus, it’s a quick and simple method to create participating actual property social media content material to your viewers.
Right here’s an instance of a month-to-month recap put up with a clear design that communicates important information factors, together with properties offered, new listings, and common sale worth.
You are able to do the identical by sharing the previous month’s most necessary occasions, listings, or milestones to supply your viewers with priceless and related content material.
Additionally, use concise and clear headlines for every spotlight. This helps folks rapidly perceive the importance of every merchandise.
Lastly, finish with a name to motion to encourage significant interactions and immediate your viewers to do one thing. This might be something from “contact me for extra particulars” and “join my e-newsletter” to “record your private home now.”
6. Supply Actionable Ideas and Recommendation
Whereas selling your providers is important, sharing useful recommendation and helpful suggestions may be simply as priceless. These posts present your viewers with insights and provide help to construct topical authority.
To give you concepts, think about your viewers’s wants, questions, and considerations. This helps you tailor your content material to what issues most to them.
Take the next academic actual property social media put up. The realtor addresses the priority of a sluggish market.
As a substitute of simply highlighting an issue, the realtor provides actionable steps for consumers and sellers to navigate a slowdown.
You may get content material inspiration from shopper questions as effectively by turning a standard query into an participating social media put up.
The following put up, as an illustration, takes on the query of whether or not to purchase a brand new dwelling earlier than promoting a present dwelling.
The realtor addresses the query in a prolonged put up that features inquiries to ask and components to contemplate. The informative content material provides readers a transparent place to begin for making their determination.
Academic content material is all about constructing a connection and being genuinely useful. The perfect half? When folks discover your suggestions helpful, they’re extra more likely to bear in mind you after they want an actual property skilled.
Professional tip: Get competitor social media insights that will help you create higher, extra related content material with the Semrush Social Media Tracker. View probably the most participating posts out of your rivals, their viewers’s conduct and exercise, and far more.
7. Tackle Misconceptions
Individuals might hesitate to purchase or promote a house due to myths they’ve heard.
By addressing these misconceptions in your social media posts, you show your experience and provides them the arrogance to make knowledgeable choices.
Right here’s a good instance of a put up addressing the misunderstanding about rates of interest.
The realtor walks readers by means of the reality about rates of interest and their choices for getting round them.
This strategy educates the viewers and positions the realtor as a dependable supply of correct data in the true property market.
Begin by studying concerning the widespread myths in actual property (e.g., down funds, rates of interest, property worth, and so forth.).
Then, analysis and collect correct data to clear up myths affecting your audience. Subsequent, supply suggestions and actionable steps to teach your viewers and set up your self as a thought chief.
8. Focus on Market Tendencies
Speaking about market traits exhibits you’re not simply targeted on selling properties; you genuinely care about your shoppers’ well-being.
Sharing traits builds belief by serving to potential consumers and sellers perceive the larger image earlier than making choices.
Check out this put up, for instance.
Every display within the carousel simplifies the state of the business into easy-to-process nuggets of data.
The put up ends with a powerful name to motion, “DM us at present!” inviting the viewers to attach for customized recommendation.
Once you share such posts, transcend simply summarizing traits. As a substitute, clarify how these traits influence your viewers as a purchaser or vendor in the true property market.
9. Share Related Information or Updates
Individuals need to work with educated brokers who’ve their finger on the heart beat of the business. A wise method to present your data is by sharing related information and updates associated to the true property business.
For example, put up when there’s a change in mortgage charges, housing insurance policies, and even native developments. Sharing this data retains your followers within the loop and positions you as a dependable supply.
Right here’s an instance of a realtor duo highlighting a market replace that impacts actual property choices.
By offering well timed and related data, this put up retains the viewers knowledgeable about necessary adjustments within the business.
10. Voice Your Opinion
Once you share your opinion on social media, you add a private contact to your on-line presence and genuinely join along with your viewers.
It exhibits you’re not only a actual property skilled however an actual particular person with concepts and data to share. Your actual property social media content material helps you construct belief and credibility. Individuals see your dedication to sharing priceless, related insights that transcend property gross sales.
The under is a good instance of an applicable opinion-sharing put up. It’s relatable and direct, addressing a standard misunderstanding in actual property.
Along with sharing her opinion, the realtor offers examples that resonate with potential consumers and sellers. This provides weight to her perspective and helps viewers grasp the main points that form their choices.
Share opinions that assist your viewers perceive actual property higher or make smarter choices.
As you accomplish that, preserve a respectful tone and keep away from utilizing aggressive language. This can provide help to preserve an open dialogue along with your followers.
You can too create an genuine connection by sharing your personal experiences or tales associated to your opinion. And by encouraging your viewers to share their ideas and experiences on the subject.
11. Characteristic Shopper Testimonials
Sharing testimonials from glad shoppers is like placing a highlight in your success.
Plus, social proof from somebody who has personally skilled your service can assist construct belief with potential shoppers. Testimonials and evaluations act as efficient referrals from those that’ve had expertise with you.
Right here’s an instance of a shopper testimonial put up.
The evaluate is concise and particular, giving potential shoppers a transparent sense of the worth they’ll count on from the realtor.
Ensure the testimonials you share are particular by detailing how shoppers have benefited out of your providers. This offers concrete proof of the worth you supply.
You may additionally need to tag or point out the shoppers in your social media put up to make it extra genuine.
Lastly, function testimonials from various kinds of shoppers (e.g., consumers, owners, first-time homebuyers, and buyers). This can showcase your versatility and skill to satisfy numerous wants.
12. Share Success Tales
Consider shopper success tales as extra in-depth variations of testimonials. Whereas testimonials are often transient shopper statements, shopper success tales present a fuller image.
Success tales stroll you thru a shopper’s journey: the place they began, the way you assisted them, and the optimistic consequence you achieved (i.e., getting them into their dream dwelling).
These tales supply real-life proof of your expertise in motion. You’re not simply telling them—you’re exhibiting them the worth you convey to the desk.
Right here’s an instance of a shopper success story put up. It talks about negotiating vendor contributions and securing a brand new dwelling for the shopper, giving a transparent thought of how the realtor added worth.
You can too share an in depth instance like the one under.
It addresses a standard concern (value and problem of repairs) and highlights how the realtor made a big distinction—$40,000 greater than asking—for a shopper.
13. Highlight a Neighborhood or Metropolis
Once you shine a lightweight on a neighborhood, you’re giving folks a glimpse into the life-style they may have in that space—the parks, cafes, group, and extra.
These posts permit you to showcase your data about native communities. They place you as a trusted native skilled.
Check out this instance. The realtor paints an image of the neighborhood’s backstory and promoting factors.
The put up is informative and private, giving the viewers a style of what it’s wish to reside in Augusta, Maine.
14. Characteristic a Staff Member
Introducing the faces behind your actual property providers provides a private contact to your on-line presence.
When shoppers see your crew’s faces, it humanizes the transaction course of.
Create social media posts that introduce particular person crew members. Share their skilled background, areas of experience, and a bit of about their personalities. You can too incorporate enjoyable info and hobbies to make the posts relatable.
Right here’s an instance of a put up introducing a brand new crew member. The video kicks off with an enthusiastic welcome. It additionally talks concerning the new worker’s intensive business expertise.
This introduction helps folks get to know the worker and likewise builds speedy belief in her experience.
15. Host Contests and Giveaways
Individuals love freebies. This is the reason a giveaway can seize their consideration and encourage participation.
Contests and giveaways immediate customers to work together along with your actual property social media content material by tagging associates, leaving feedback, and liking your posts. All of which increase engagement.
But it surely’s not simply concerning the prizes.
Use this chance to showcase your native experience by partnering with native companies or providing prizes associated to your space.
Right here’s an instance of a giveaway put up achieved effectively.
The competition has clear and easy guidelines, making it simple for folks to take part. It additionally provides a prize from an area institution, exhibiting a connection to the group.
16. Host a Stay Digital Open Home
Internet hosting a reside open home allows you to showcase properties in actual time and join immediately along with your viewers.
It’s like inviting folks into the property from the consolation of their very own screens. And it creates a private and fascinating expertise.
Check out this sturdy instance that advertises an upcoming reside digital open home.
The social put up contains the main points of the open home. It additionally shares a listing of options that gives a fast and clear overview of what viewers can count on to see throughout the reside tour. This helps viewers resolve if it’s price tuning in.
Announce the date and time of your reside open home prematurely. This can enable potential attendees to plan forward and lead to a better turnout.
Then, earlier than going reside, verify your web connection, digital camera, and microphone for a clean, uninterrupted expertise.
To spice up engagement, reply to feedback in actual time.
You’ll be able to proceed to get hits from the occasion by saving the video and sharing it in your social media platforms. This can lengthen attain and permit those that missed it to catch up.
17. Create Relatable and Authentic Memes
Utilizing completely different social media content material sorts, like memes, helps stop your content material from getting stale. Plus, it’ll assist catch folks’s consideration and make them smile, serving to you stand out of their feeds and join with them on a private degree.
Create memes that join along with your viewers’s experiences, challenges, or aspirations. This manner you’re capable of create a shared connection.
Right here’s an instance of an actual property meme.
It combines a widely known meme format (Pedro Pascal laughing, then crying) with a relatable message.
18. Make Reels
One other approach so as to add an entertaining contact to your posts is by creating Instagram Reels. These are quick, participating movies that rapidly seize your viewers’s consideration.
Once you create content material that resonates along with your viewers, you make them cease scrolling and watch. You additionally showcase your persona and humanize your model.
Check out the under instance. It makes use of humor to focus on a relatable scenario in the true property world.
19. Create “Day within the Lifetime of a Realtor” Movies
Sharing “day within the life” movies permits potential and new shoppers to see the true you. It personalizes your model by going past the skilled facade.
When folks really feel they know you higher, it makes it simpler for them to belief you.
Present what you do behind the scenes, reminiscent of property visits, shopper conferences, and even moments of downtime.
Right here’s a stellar instance that takes a playful strategy. As a substitute of simply posting polished listings, it provides a glimpse into the relatable lifetime of realtors.
It exhibits a fast glimpse into the numerous duties that go into making ready to record a house.
20. Present Earlier than/After Property Footage
Visible comparisons of the property “earlier than and after” seize consideration and supply concrete proof of the worth you convey to shoppers.
One of these actual property social media content material will showcase how properties have modified below your steering, from their preliminary situation to their improved state.
For instance, the put up under exhibits an excessively crowded house remodeled right into a light-filled spacious room that’s able to impress at an open home.
21. Create “Simply Offered” Posts
Embody posts showcasing properties you’ve not too long ago offered. A majority of these posts will spotlight your profitable transactions and construct credibility.
But it surely’s not nearly bragging—it’s about proving to future shoppers you may ship outcomes.
Right here’s an instance of a “simply offered” put up that’s fascinating and informative. It highlights the realtor’s negotiation expertise and market experience.
22. Ask a Query
Posing a query in a put up encourages engagement. Invite your viewers to share their ideas, experiences, and opinions within the feedback.
Such posts additionally provide help to perceive your viewers higher so you may tailor your future content material to their pursuits and desires.
Take a look at the put up under. The “which dwelling purchaser are you?” quiz is a pleasant and approachable method to join with followers, get to know them, and spark significant conversations.
Professional tip: You should use Semrush Social Media Inbox to evaluate and reply to feedback and messages obtained throughout Fb, Instagram, and LinkedIn.
23. Leap on Tendencies
Combine presently in style hashtags, challenges, or viral matters into your posts. Leaping on traits retains you recent and relatable.
Plus, it might probably get your posts in entrance of extra eyes. Individuals looking or participating with trending matters may come throughout your posts, increasing your social media visibility.
Right here’s an instance of an actual property put up that faucets into the Barbie pattern. It’s a intelligent approach to attract consideration to your put up and spark conversations with a trending, well timed subject.
24. Play “Guess the Lease”
“Guess the lease” posts current visuals of a property and problem the viewers to guess how a lot the lease is perhaps.
It’s a lighthearted method to spark interplay and discussions amongst your viewers. Individuals take pleasure in taking part and evaluating their guesses with others.
Plus, it’s a superb alternative to showcase a property and its options.
Right here’s an instance of such a put up. The realtor exhibits the penthouse’s engaging options and hints concerning the beginning charges for various items. Then, they encourage their followers to share their guess in feedback.
Put up about native occasions, charity work, or group tasks to indicate your real dedication to the areas you serve.
Sharing your group work exhibits you care about making a optimistic distinction. A majority of these posts also can encourage others to affix in, creating a way of togetherness and goodwill.
The next instance efficiently demonstrates the true property firm’s dedication to the group.
The heartwarming put up options photos of the realtors taking part in an area charity occasion. It resonates with followers who respect companies that care about their neighborhoods.
FAQs
What Is the Most Widespread Social Media for Actual Property Brokers?
The highest three social media channels utilized in actual property are Fb, Instagram, and LinkedIn.
Most homebuyers are older millennials or GenXers, so that you need to present up on the platforms these demographics use most.
In keeping with a report, 89% of realtors use Fb for his or her actual property enterprise adopted by Instagram (59%).
How Usually Ought to You Put up on Social Media for Actual Property?
Whereas there is no such thing as a one-size-fits-all reply, it’s necessary to discover a stability between staying energetic and avoiding overwhelming your viewers.
It’s higher to have two to a few posts per week that resonate than to flood your followers’ feeds with content material that is perhaps neglected. The underside line: purpose for high quality and consistency.
How Do You Introduce Your self as a New Realtor on Social Media?
Earlier than you put up something, it’s necessary to make your function and objective clear. Create a bio for your whole social media accounts that outlines who you might be and how one can assist followers.
Make sure to record your expertise, the brokerage you’re employed for, and the place you’re positioned.
When you’ve established your self, put up content material that exhibits off your experience. Use any of the true property social media put up concepts above to get began.
As you may see from these 25 easy but efficient content material concepts for actual property brokers, social media advertising doesn’t require a hefty price range or a big crew. All you want is creativity and consistency to attach along with your viewers in significant methods.
These actual property social media content material concepts, coupled with an environment friendly social media administration instrument, can assist you increase your social media presence, have interaction your viewers, and enhance leads.
The excellent news is that the Semrush Social Media Toolkit has a collection of instruments that helps you schedule posts, consolidate mentions and messages, analyze efficiency, and far more.