70 Content material Advertising Statistics to Bookmark for 2024

Welcome to the 2024 version of our curated record of content material advertising and marketing statistics.

Every year we choose, vet, and categorize a listing of up-to-date statistics to present you perception from a whole lot of entrepreneurs on tendencies, finest practices, or just issues that work in content material advertising and marketing. 

On this part, you’ll discover essentially the most fascinating content material advertising and marketing statistics we predict you must know. 

1. 82% of entrepreneurs are actively investing in content material advertising and marketing, 10% report not utilizing content material advertising and marketing, and eight% are not sure if their firm makes use of content material advertising and marketing. (HubSpot)
   

   

2. 40% of B2B entrepreneurs have a documented content material advertising and marketing technique. That proportion is greater among the many most profitable B2B entrepreneurs — 64% have a documented content material advertising and marketing technique. (Content material Advertising Institute)
3. 69% of entrepreneurs actively make investments time in search engine optimization. (HubSpot)
4. 76% of entrepreneurs report that content material advertising and marketing generates demand/leads (a 9 proportion factors enhance since final 12 months). As well as, 63% of entrepreneurs say that content material advertising and marketing helps to nurture the viewers/clients/leads, and 50% say that it helps construct loyalty with present purchasers/clients (a 13 proportion factors lower). (CMI)
5. Video was the first type of content material being created in 2023 (50%), photos (47%), and blogs (33%). (HubSpot)
6. 73% of individuals admit to skimming weblog posts, whereas 27% eat them totally. (HubSpot)
7. 51% of the companies that spend money on content material advertising and marketing publish content material every single day. (The Manifest)
8. 44% say they sometimes eat three to 5 items of content material earlier than partaking with a vendor. (DemandGen)
9. 73% of respondents desire to find out about a services or products from a brief video. 11% desire to learn a text-based article, web site, or put up. 4% desire to view an infographic. 3% desire to obtain an e-book or handbook. 3% desire to attend a webinar or pitch. 3% desire to obtain a gross sales name or demo. (Wyzowl)
10. 81% of entrepreneurs view content material as a core enterprise technique. (CMI)

Everybody who has ever reached for the “AI increase” most likely requested themselves the identical query — do others do it too? 

Effectively, a few of us at Ahrefs use AI very often, and even our product has AI options like solutions for key phrase analysis, so we’ve run a fast ballot to learn the way many different entrepreneurs are already utilizing AI.

We discovered that nearly 80% of our respondents had already adopted AI instruments of their content material advertising and marketing methods. One other 10% plan to, and solely a minority of 10% don’t plan to make use of any AI for content material.

My guess is that the remaining 10% of non-adopters aren’t simply being “impartial” about AI — they’ve determined to not use it (but) and sure not simply ignored the tech. 

Listed here are another statistics on using AI instruments in content material advertising and marketing that caught our consideration: 

1. Most entrepreneurs use AI instruments for text-based content material. The highest 3 use circumstances are: brainstorming new subjects (51%), researching headlines and key phrases (45%), and writing drafts (45%). (CMI)
2. 50% of entrepreneurs consider insufficient AI adoption is holding them again from reaching their targets. (Mailchimp)
3. 58% of US entrepreneurs stated they’ve elevated their content material creation efficiency due to generative AI. (eMarketer)
4. 75% of shoppers belief content material written by generative AI. (Capgemini)

A view on content material advertising and marketing from a high-level perspective. 

1. 83% of entrepreneurs say it’s higher to concentrate on high quality relatively than amount of content material, even when it means posting much less typically. (HubSpot)
   

   

2. The highest three main targets of making content material are boosting gross sales, constructing relationships with clients, and rising model consciousness. (eMarketer)
3. Content material advertising and marketing generates over 3x as many leads as outbound advertising and marketing and prices 62% much less. (Demand Metric)
4. 72% of essentially the most profitable entrepreneurs in North America measure the ROI of their content material advertising and marketing. (eMarketer)

As , B2B advertising and marketing differs from B2C: one sells to different companies, the opposite direct to particular person individuals. So we’re going to have a look at knowledge from these two sectors individually, beginning with B2B. 

1. Solely 7% of B2B entrepreneurs don’t plan to develop a content material advertising and marketing technique. (CMI)
   

   

2. Most B2B entrepreneurs attempt to differentiate from the competitors by content material high quality (83%) and masking untapped subjects/tales (72%). (CMI)
3. Prime 3 performing B2B content material belongings in 2023 had been case research/buyer tales, movies, and thought management e-books/white papers. (CMI)
4. 87% of B2B entrepreneurs prioritize the viewers’s informational wants over the group’s gross sales/promotional messages. (CMI)
5. LinkedIn is used for advertising and marketing by 96% of B2B content material entrepreneurs. (CMI)
6. 84% of entrepreneurs voted for LinkedIn because the best-performing social media platform, adopted by Fb (29%) and YouTube (22%). (CMI)
7. 78% of B2B entrepreneurs make use of key phrase analysis for search engine optimization whereas creating content material. (CMI)

Now let’s get some perception into the B2C sector. 

1. Solely 5% of B2C entrepreneurs don’t plan to develop a content material advertising and marketing technique. (CMI)
   

   

2. 65% of B2C entrepreneurs prioritize the viewers’s informational wants over the group’s gross sales/promotional messages. (CMI)
3. Prime performing B2C content material belongings in 2021 and 2022 had been quick articles (lower than 3k phrases), movies, and knowledge visualization/3D fashions. (CMI)
4. B2C entrepreneurs who use nonpaid social media platforms report that Fb (63%), LinkedIn (53%), and Instagram (39%) produced one of the best total content material advertising and marketing outcomes. (CMI)
5. Solely 22% of B2C entrepreneurs don’t use paid content material distribution channels. (CMI)
6. 73% of B2C entrepreneurs make use of key phrase analysis for search engine optimization when creating content material. (CMI)

Natural search is certainly one of many largest channels for content material advertising and marketing. No surprise — shoppers nonetheless like to make use of Google to study and purchase services. And that’s the place content material entrepreneurs struggle for his or her consideration whereas attempting to “show” to Google that they deserve one of the best spot in search outcomes. 

1. 90.63% of pages get no natural search site visitors from Google. (Ahrefs)
   

   

2. 68% of on-line experiences start with a search engine. (Brightedge)
3. Google is essentially the most extensively used search worldwide, with 91.53% of the market (as of October 2023). Regardless that Bing was the quickest to the market with the AI search function, it didn’t assist the search engine cross the 4% market share (Statcounter). 
4. 71% of B2B researchers begin their analysis with a generic search as an alternative of branded search. (Google)
5. 53% of customers say they all the time do analysis earlier than a purchase order to make sure they’re making the absolute best selection. (Google)
6. Solely 5.7% of pages will rank within the high 10 search outcomes inside a 12 months of publication. (Ahrefs)
7. Virtually two-thirds of world on-line search comes from cell gadgets. (Perficient)
8. Usually talking, the extra backlinks a web page has, the extra natural site visitors it will get from Google. (Ahrefs)
9. The typical #1 rating web page may even rank within the high 10 for almost 1,000 different related key phrases. (Ahrefs)
10. There’s no correlation between Flesch Studying Ease scores and rating positions. (Ahrefs)

Running a blog is the cornerstone of many, if not most, content material advertising and marketing methods. So we dug out just a few fascinating statistics particularly for bloggers: from site visitors sources, reader engagement insights, to kinds of content material revealed on blogs. And simply to place issues into perspective — the variety of all blogs on the internet, too. 

1. 85.19% of all weblog site visitors comes from natural search. (Animalz)
   

   

2. On common, engagement begins to drop after 7 minutes of studying. (Medium)
3. Individuals not often learn on-line — a sample that hasn’t modified since 1997. They’re way more more likely to scan than learn phrase for phrase. They merely need to select the data that’s most pertinent to their present wants. (Nielsen)
4. 70% of individuals relatively get info from blogs than conventional ads. (Demand Metric)
5. How-to articles are the preferred content material codecs (76%), adopted by lists (55%), and information and tendencies (47%). (Orbit Media)
6. Just one-third of bloggers frequently verify their weblog’s site visitors analytics. (Statista)
7. There are greater than 600 million blogs out of 1.9 billion web sites on the earth. Their authors account for over 6 million weblog posts each day, or over 2.5 billion yearly. (Internet Tribunal)

Textual content might be the very first thing that involves thoughts when you concentrate on content material. However the truth is, video is the preferred kind of content material created by entrepreneurs. 

What’s extra, in response to Hubspot’s annual State of Advertising Report, it’s been this manner within the content material advertising and marketing world for no less than the previous 4 years. 

1. Video has been voted essentially the most typically created kind of content material for advertising and marketing for the fourth consecutive 12 months. (Hubspot)
   

   

2. 70% of viewers purchased a product after seeing it on YouTube. (Google)
3. 79% of individuals say they’ve been satisfied to purchase or obtain a chunk of software program or app by watching a video (a 1 proportion level enhance since final 12 months). (Wyzowl)
4. YouTube is the #1 visited web site within the U.S. by natural site visitors. (Ahrefs)
5. YouTube reaches extra 18 to 49-year-olds in a median week than all cable TV networks mixed. (Google)
6. Brief-form movies (TikTok, IG Reels) and stay streaming had been the best codecs on social media in 2022. (Hubspot)
7. Video viewers say referring to their passions is 1.6X extra vital than content material with excessive manufacturing high quality. (Google)
8. 91% of companies use video as a advertising and marketing device (a 5 proportion factors enhance since final 12 months). (Wyzowl)
9. 96% of individuals have watched an explainer video to study extra a couple of services or products. (Wyzowl)
10. 91% of individuals needed to see extra movies from manufacturers in 2023 (a 3 proportion factors  enhance since final 12 months). (Wyzowl)

Podcasts are a comparatively new kind of content material, however they’re spreading quick and have gone mainstream already. 

When you’re not able to create any such content material but, think about promoting — consumption of podcasts retains rising, and folks discover advertisements in that area means much less intrusive than YouTube (see beneath). 

1. 64% of Individuals listened to a podcast as of 2023 (a 2 proportion factors enhance from final 12 months), and 42% listened to a podcast final month. (Edison Analysis)
   

   

2. 46% of month-to-month podcast listeners say that advertisements on podcasts aren’t intrusive. That’s a 23 proportion factors greater than YouTube. (Edison Analysis)
3. 80% of podcast listeners hearken to all or most of every episode. (Podcast Insights)
4. Podcast advert spending within the U.S. is anticipated to achieve $2.56B in 2024, a 16.3 proportion factors enhance from 2023. (Statista)

This 12 months we added a particular part for e-mail advertising and marketing. It undoubtedly deserves its personal area, since so many entrepreneurs use e-mail for content material distribution. 

1. 73% of entrepreneurs used emails to distribute content material in 2023 (CMI).
   

   

2. Emails with topic strains within the 61-70 characters vary have the best open price, on common. (GetResponse). 
3. The typical time a reader allocates for a e-newsletter after opening it’s only 51 seconds. Members of the research absolutely learn solely 19% of newsletters. (Nielsen)
4. 95% of entrepreneurs who use generative AI for e-mail creation price it “efficient”, with 54% score it “very efficient.” (Hubspot)
5. 71% of entrepreneurs stated that they depend on e-mail engagement to guage content material efficiency. That’s an equal rating to web site site visitors and solely 2 proportion factors decrease than conversions. (CMI) 
6. On common, emails containing video elevated open price by 5–15 proportion factors and click-through price by 0.24–2.23 proportion factors in comparison with emails with out embedded movies. (GetResponse) 
7. Most entrepreneurs use personalization in emails. 71% use personalization in topic strains, whereas 63.7% personalize emails utilizing dynamic content material. (Litmus)

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