On the heels of Apple’s “Wonderlust” particular occasion, Apple CEO Tim Cook dinner sat down with John Dickerson for an interview on CBS Sunday Morning. Within the interview, Cook dinner mentioned Apple’s environmental objectives, whereas additionally relating the corporate’s determination to proceed utilizing Twitter, investing in Texas, and extra.
On Twitter
Apple has confronted pushback for its determination to proceed utilizing Twitter (at the moment often called “X”), together with spending closely to promote on the platform. John Gruber, for instance, steered the corporate reevaluate its determination earlier this month. Most lately, the ADL has accused Elon Musk of harboring an “antisemitic marketing campaign on his platform.”
When requested by Dickerson whether or not Apple ought to stop promoting on Twitter, Cook dinner had a proof (of types) for Apple’s continued dedication to the platform.
“It’s one thing that we ask ourselves. Typically, my view is Twitter’s an necessary property,” Cook dinner stated. “I just like the idea that it’s there for discourse and there as a city sq.. There’s additionally some issues about it I don’t like.”
Dickerson, nonetheless, made an necessary clarification:
“There’s discourse, after which there’s antisemitism,” stated Dickerson.
“Yeah, which is abhorrent. Simply level clean, there is no such thing as a place for it.”
“So, is that this one thing you’re consistently evaluating?”
“It’s one thing we consistently ask ourselves,” Cook dinner stated.
On Texas
Dickerson additionally questioned Cook dinner about Apple’s continued company growth in Texas and the way that balances with the anti-abortion, anti-trans, and anti-gay laws within the state. Price noting: this interview itself was filmed in Texas.
Dickerson stated, “After we final talked, you stated, ‘I imagine that everybody ought to be handled with dignity and respect, and that each one roads result in equality.’ How ought to individuals take into consideration your dedication to equality and the politics of Texas, which might appear to be clashing with that?”
Cook dinner replied, “There’ll all the time be circumstances, John, the place we’re both promoting or working in a spot the place we now have a distinction of opinion on one thing. However I’m telling you from our coronary heart, we imagine in treating everybody with dignity and respect. And that’s how we present up as an organization. We imagine in being part of the neighborhood, and making an attempt to advocate for change, quite than pulling the moat up and going away.”
On the setting
One of many clear themes of Apple’s “Wonderlust” occasion on Tuesday was the corporate’s dedication to changing into utterly carbon impartial by 2030.
“I don’t do advantage signaling, in any respect. I don’t imagine in it. We wish to do laborious work,” Cook dinner stated in at present’s interview. “I wish to see that it pencils out, as a result of I need different individuals to repeat it. And I do know they’re not going to repeat a choice that’s not an excellent financial determination.”
Additionally within the interview, Apple VP Kristina Raspe touched on the concept a carbon-neutral iPhone is the corporate’s “holy grail” product. “Proper now we’re targeted throughout the corporate, and my division specifically, on making certain each machine that our prospects personal and function, the electrical energy they use to cost it, is offset by renewable power,” she defined.
“That is all about placing one watt within the system for each watt that our prospects use to energy our units,” Cook dinner stated.
Different tidbits
Elsewhere within the interview, Cook dinner stated that Imaginative and prescient Professional continues to be on observe for a launch in early 2024. In truth, he apparently watched the whole third season of Ted Lasso utilizing Apple’s headset.
There’s additionally some discuss on Apple in China, distant work and the pandemic, and extra. Try the total interview on the CBS Information web site.
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