September 22, 2014: Apple notches a brand new gross sales report with iPhone 6 and iPhone 6 Plus, promoting an astonishing 10 million items within the first weekend the handsets go on sale.
The eagerly anticipated smartphones deliver a redesigned kind issue that can persist for years. The obvious change? Bigger 4.7-inch and 5.5-inch shows constructed to lure phablet followers. The iPhone 6 and 6 Plus additionally boast an A8 chip, improved iSight and FaceTime cameras, and — considerably — Apple Pay.
“Gross sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Apple CEO Tim Prepare dinner says in a press launch. “We want to thank all of our clients for making this our greatest launch ever, shattering all earlier sell-through data by a big margin.”
iPhone 6 launch units report regardless of challenges
Though Apple toppled the iPhone 6 gross sales report only a yr later with the iPhone 6s, that machine benefited from happening sale in China on launch day. Regulatory delays made that unattainable for the iPhone 6 launch.
Provide constraints additionally put a crimp on iPhone 6 gross sales.
“Whereas our workforce managed the manufacturing ramp higher than ever earlier than, we may have offered many extra iPhones with better provide,” Prepare dinner stated, “and we’re working laborious to fill orders as rapidly as attainable.”
Nonetheless, the iPhone 6’s opening weekend gross sales of 10 million items represented substantial and sustained progress. The iPhone 5s and 5c racked up 9 million gross sales a yr earlier. And the iPhone 5 hit 5 million earlier than that. By comparability, the unique iPhone recorded first-weekend gross sales of “simply” 700,000 items in 2007.
iPhone 6 launch: The top of an period for Apple
In some methods, the iPhone 6 and 6 Plus represented the height of Apple’s launch-weekend frenzy. At present, Apple not makes a giant deal about topping its opening-weekend numbers each yr.
In depth on-line preorders now principally take the place of lengthy traces snaking outdoors Apple Shops world wide. And, with smartphone gross sales leveling off, Cupertino doesn’t even reveal what number of items it sells anymore.
Nevertheless, after a typical weekend of iPhone launch enjoyable, we sort of miss the milestone gross sales bulletins if we’re completely trustworthy! Even when it does make sense for Apple, which merely can not hold setting new, nigh-insurmountable gross sales data annually, to reveal that knowledge.