It’s typical for Apple to carry as much as 4 occasions per 12 months: one within the spring, WWDC in June, the autumn iPhone occasion, and a fourth fall occasion that is Mac and/or iPad centered. Sadly, there are few extra product bulletins deliberate for the ultimate months of 2023, and it is trying like there will not be one other fall occasion this 12 months.
Earlier this month, Bloomberg‘s Mark Gurman informed The MacRumors Present hosts that he doesn’t count on Apple to carry an October occasion as a result of the corporate doesn’t have sufficient new merchandise and options to justify it. Main new iPad and Mac launches should not anticipated till 2024, suggesting will probably be a sluggish vacation season for Apple exterior of the iPhone and Apple Watch.
Throughout Apple’s August earnings name, CFO Luca Maestri mentioned that Mac and iPad income is anticipated to drop double digits. Final October, Apple launched the M2 iPad Professional fashions and a Tenth-generation iPad, plus it was nonetheless seeing gross sales of the redesigned MacBook Air throughout the holidays.
Apple’s warning in regards to the iPad and Mac income drop means that it doesn’t count on to have merchandise to entice clients throughout the vacation quarter, and that’s in keeping with rumors.
There’s a chance that we are going to see at the very least one iPad unveiled in October, maybe an iPad mini, an iPad Air, or an Eleventh-generation low-cost iPad, however these shall be minor refreshes. iPad Professional fashions with OLED shows and M3 chips will not be coming till 2024.
We might additionally see at the very least one Mac with a brand new M3 chip, and this may very well be a MacBook Air, 13-inch MacBook Professional, a Mac mini, or a 24-inch iMac. Gurman mentioned that if these merchandise do come out in 2023, Apple is more likely to unveil them through press launch slightly than with an occasion.
Whereas Gurman believes M3 Macs might come out in 2023, Apple analyst Ming-Chi Kuo mentioned not too long ago that Apple won’t launch new MacBook fashions with M3 processors earlier than the top of the 12 months, which can slim down any M3 Mac releases to desktop fashions.
Apple didn’t maintain an October occasion final 12 months, however there have been October occasions in 2013, 2014, 2016, 2018, 2020, and 2021.