Apple TV+ has actually grown lots since its introduction in 2019, however the platform nonetheless lags behind main rivals like Netflix and Amazon Prime Video. JustWatch has now launched the market share figures for streaming platforms within the US throughout the third quarter of 2023, so we will check out how Apple TV+’s progress compares with different platforms.
Streaming market within the US
By trying on the numbers, the rating remained just about the identical as earlier than, however there was a slight optimistic variation for a lot of the streaming platforms. Amazon Prime Video stays in first place with 22% of the market share (1% greater than final quarter), whereas Netflix follows shut behind with 21%.
Paramount+ and Apple TV+ additionally grew by 1% every, whereas Hulu and Warner’s Max retained the identical market share because the earlier quarter. Disney+ was the one main streaming platform to lose 1% of its market share within the quarter.
You possibly can check out the complete rating offered by JustWatch beneath:
- Amazon Prime Video: 22% (+1%)
- Netflix: 21% (+1%)
- Max: 15% (identical as earlier than)
- Disney+: 12% (-1%)
- Hulu: 11% (identical as earlier than)
- Paramount +: 8% (+1%)
- Apple TV+: 7% (+1%)
- Others: 4% (-3%)
Apple TV+ versus the others
Contemplating that Apple TV+ was launched in late 2019 with a small catalog of unique films and TV exhibits, it’s shocking to see that Apple has managed to develop the platform pretty rapidly. Nonetheless, the streaming market appears stagnant total, as there are a number of choices obtainable to prospects, a few of them extraordinarily consolidated – comparable to Netflix.
For example, Apple TV+ reached 6% market share within the US throughout the second quarter of 2022, and it took greater than a 12 months for it to develop 1% extra. In the meantime, its competitor Paramount+ had solely 4% of the market share within the US in the identical interval final 12 months, and now has extra subscribers than Apple TV+.
Though Netflix has misplaced a major variety of subscribers because it began cracking down on password sharing and elevating the worth of its plans, it’s nonetheless some of the well-liked streaming platforms on the earth, in all probability on account of its large catalog. Apple takes a distinct method, with a smaller catalog however with award-winning productions.
But Apple TV+ has been investing closely within the manufacturing of unique content material. The corporate just lately signed a take care of soccer star Lionel Messi and has simply launched a brand new documentary about him on the platform. Maybe this may result in Apple TV+ gaining a couple of extra new subscribers quickly, and we’ll discover out with the subsequent quarter’s figures.
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