Whereas Google Analytics is arguably the most well-liked and extensively used net analytics instrument, it’s not the one choice out there available on the market.
So, we’ve researched totally different advertising analytics options and compiled the most effective Google Analytics options on this article.
The perfect Google Analytics options embody:
And plenty of others which are value contemplating based mostly in your particular wants and preferences.
Let’s take a look at them one after the other.
1. Semrush
Semrush is a superb addition to your advertising toolbox as a result of it could present invaluable advertising insights in your web site—and about your opponents, too.
With Semrush, you may observe extra than simply your key phrase rankings, backlink profile, and content material gaps (however you may positively do all of those). You too can analyze your opponents’ visitors tendencies, key phrases, and extra.
Semrush supplies estimates on whole web site visits, the variety of distinctive guests, pages seen per go to, common go to length, bounce price, and gadget knowledge through the Visitors Analytics instrument.
It even has demographic breakdowns so you may study extra about who makes up any web site’s viewers. Like this:
And you may observe every consumer’s visitors journey to see the opposite web sites they usually go to, offering unparalleled insights. Right here’s what that part seems to be like:
Advantages
- Monitor your opponents’ visitors and engagement metrics
- Uncover customers’ pursuits and model preferences
- Analyze the backlink profile of your web site and your opponents’ web sites with the Backlink Analytics instrument
- Unearth helpful key phrases and monitor your Google rankings
- Stay GDPR-compliant
- Entry a complete suite of search engine optimization instruments
Pricing Choices
You may strive Semrush at no cost or choose any of our three paid plans, beginning at $119.95 per 30 days once you pay month-to-month. It prices an extra $200 per 30 days if you wish to use the Visitors Analytics instrument.
For extra particulars, try the pricing web page.
2. Clicky
Clicky is a privacy-friendly analytics instrument usually most well-liked as an alternative choice to Google Analytics resulting from its ease of use and simple set up.
The instrument is understood for its real-time visitors analytics and heatmap monitoring, which lets you visualize the consumer’s journey in your web site.
Past its extremely regarded heatmap monitoring, Clicky is a quantitative analytics instrument, offering a lot of the similar metrics as Google Analytics and different choices on this listing.
Regardless of its early 2000s-looking web site, Clicky is without doubt one of the greatest Google Analytics options.
Advantages
- See real-time reporting
- Leverage heatmap monitoring
- Conduct backlink evaluation
- Use in your telephone due to cellular compatibility
- Stay GDPR-compliant
Pricing Choices
Clicky provides a restricted free plan and a 21-day free trial of the premium service. It additionally provides 4 paid choices, beginning at $9.99 per 30 days.
3. Matomo
Matomo is a privacy-focused, open-source net analytics platform that tracks web site visitors and consumer conduct. And supplies reviews on these metrics.
It is without doubt one of the hottest analytics instruments on this listing. Over 1.4 million web sites throughout 190 nations use it.
Matomo provides virtually all the things Google Analytics supplies, together with extra options like heatmaps, session recordings, search engine optimization key phrase reporting, and A/B testing.
The platform prides itself on its adherence to privateness legal guidelines, similar to GDPR and the California Client Privateness Act (CCPA).
Matomo notes that due to its inflexible compliance with these and different privateness legal guidelines, you should use it in a manner that eliminates the necessity to present disclosures or acquire consent out of your customers to leverage the platform.
Matomo additionally makes it straightforward for customers who need to migrate from Google Analytics. The platform permits you to import your historic Google Analytics knowledge straight into the instrument.
Advantages
- Keep away from knowledge sampling. In contrast to Google Analytics, Matomo tracks all consumer knowledge to supply correct outcomes.
- Retain knowledge possession. You personal 100% of the information Matomo finds.
- Stay GDPR- and CCPA-compliant
- Entry behavioral analytics, similar to heatmaps and session recordings
- Import historic knowledge from Google Analytics
Pricing Choices
Matomo provides a free plan with restricted options and internet hosting by yourself servers. Paid plans are based mostly in your month-to-month visitors, beginning at $23 per 30 days.
4. Analytics Narratives
Analytics Narratives helps you make data-driven choices and enhance your staff’s understanding of your goal prospects.
Mechanically import knowledge from Google Analytics and obtain narratives and clever insights that may increase your advertising efforts.
The time-saving instrument brings all of your advertising knowledge collectively, decreasing the necessity to swap between interfaces. And you may observe a number of campaigns, plus generate and schedule reviews rapidly and simply.
On high of this, you’ll be alerted each time web site knowledge adjustments abruptly or if there are any notable shifts in consumer conduct.
Advantages
- Import Google Analytics knowledge
- Make analytics extra environment friendly with a single interface
- Monitor, view, and make optimum use of your advertising knowledge
- Automate each day, weekly or month-to-month reviews and get them in your inbox
- Get customized insights and higher perceive your customers
Pricing Choices
For $39/month, you’ll obtain limitless classes, limitless alerts, and automatic reviews.
The package deal is appropriate with each Common Analytics and Google Analytics 4. In-app purchases can be found at $20 per 30 days for every extra knowledge supply.
5. ImpactHero
ImpactHero is an AI-powered instrument that breaks down your content material by buyer journey levels, discovers which content material is most impactful, and provides you tips about tips on how to create content material that performs higher.
Get began by including the offered monitoring code to all of the pages in your web site utilizing Google Tag Supervisor. Then, ImpactHero will present suggestions on tips on how to enhance your content material technique at each stage.
Begin by analyzing the client journey by visitors sources so you’ll find your top-performing channels:
Then, get insights on which varieties of content material are performing the most effective. The instrument reviews on particulars like content material sort (like listing articles or how-to articles) and content material size.
This may help you determine what sort of content material to create sooner or later.
You too can use the Analytics Report to search out out which sort of content material performs greatest.
Metrics embody:
- Complete visitors
- General Affect Rating (how a lot cash you’ve acquired through customer conversions)
- Bounce price
- Engagement rating
- Conversion price
- Leads
And you may see all of them in a look:
Advantages
- Profit from a instrument particularly designed for content material advertising groups
- Discover high-performing content material and tailor it to levels within the buyer journey
- Uncover the place makes use of are dropping off, so you may enhance weak spots
- Measure the financial influence of your content material pages
- See solely the information you really want, so you may analyze extra pages sooner
Pricing Choices
If you happen to’re a Semrush consumer, you may activate a free trial of ImpactHero.
After the 21-day trial interval is over, you may add ImpactHero to any paid Semrush subscription for $200 per 30 days. The entire worth is calculated by the variety of campaigns you purchase.
Go to our pricing web page for extra data.
6. Piwik PRO
Piwik PRO Analytics Suite is a strong analytics resolution targeted on privateness and knowledge safety.
It provides the identical vary of quantitative knowledge as Google Analytics. And product and enterprise intelligence instruments to take your evaluation past visitors and engagement metrics. Which makes it among the best GA4 options.
Piwik PRO is way simpler to make use of than many different entries on this listing (together with Google Analytics).
And with real-time knowledge monitoring, easy objective monitoring, straightforward consumer segmentation, and customizable reviews, you won’t even miss Google Analytics.
Plus, the dashboards and reviews in Piwik PRO are similar to these present in Google Analytics. So a transition shall be painless.
Due to its wide selection of built-in privateness and knowledge security measures, Piwik PRO is an effective choice to be used within the authorities, healthcare, insurance coverage, and monetary sectors.
Advantages
- Keep away from knowledge sampling. Piwik PRO supplies full knowledge units with 100% accuracy.
- Entry user-friendly and acquainted dashboards and reviews
- Stay compliant with the GDPR, CCPA, and HIPAA (amongst others)
- Leverage built-in enterprise intelligence instruments
- Retain management of your knowledge
Pricing Choices
Piwik PRO provides a free plan that can be utilized endlessly, nevertheless it has limits on the variety of supported month-to-month actions (i.e., interactions along with your web site, together with web page views).
Paid plans are customizable and decided based mostly in your visitors and particular person use case.
7. Heap
Heap is a product-focused digital insights and analytics instrument used to guage buyer conduct at scale.
It will possibly enable you to perceive how and why prospects have interaction along with your web site. And determine ache factors within the consumer journey or your conversion funnels.
Heap reviews on conventional quantitative analytics, similar to web page views, occasions, and engagement metrics. And after it acquired Auryc, it began offering digital expertise insights, similar to heatmaps and session recording.
Heap additionally automates knowledge seize, which suggests occasion monitoring is baked into the platform and requires minimal setup.
However Heap has a steeper studying curve than among the different instruments on this listing. And it additionally comes with a hefty price ticket.
Advantages
- Obtain highly effective product and behavioral analytics
- Get pleasure from automated seize for all occasion knowledge, permitting you to observe and analyze each interplay customers have in your web site
- Leverage superior segmentation and reporting capabilities
- Make use of heatmaps and session recordings
- Stay GDPR-compliant
Pricing Choices
Whereas Heap provides a restricted free choice, you’ll want to talk with Heap’s gross sales staff for a custom-made paid choice. Which is predicated on the dimensions of your web site and the visitors you obtain.
8. Woopra
Woopra is an analytics suite with options akin to Google Analytics.
Nevertheless, Woopra differs in that it emphasizes and focuses on 5 classes of information:
- Journey
- Developments
- Cohort
- Retention
- Habits
This categorization permits for extra related, contextual insights than easy knowledge presentation.
Woopra strives to supply analytics and reviews that may enable you to perceive who your prospects are and the way they behave throughout the lifecycle of their relationship with what you are promoting.
Along with its net software, Woopra additionally provides a desktop software that gives improved efficiency and a greater viewing expertise.
Woopra additionally provides one-click integration with dozens of well-liked third-party purposes, similar to Slack, Zendesk, Google Adverts, Google Drive, WordPress, and extra.
Advantages
- Acquire higher insights and understanding due to analytics categorization
- Monitor customers at each touchpoint of their journeys
- Entry to the high-performance desktop shopper
- Combine simply with third-party instruments like Zendesk, HubSpot, Google Adverts, and WordPress
- Leverage visualization reviews
Pricing Choices
Woopra provides a free plan, which has restricted options and actions allowed per 30 days. Paid plans begin at $999 per 30 days.
9. Fathom Analytics
Fathom Analytics is an alternative choice to Google Analytics that locations privateness on the coronary heart of what it does, even at the price of knowledge.
In actual fact, Fathom solely provides a single dashboard, which supplies quantitative knowledge and metrics in your web site’s efficiency. Together with visitors, time on web site, bounce price, and objective completions.
Fathom operates on a “privacy-first” coverage. It tracks a very powerful metrics and streamlines that knowledge into an simply digestible report, so you may make key advertising choices sooner.
Fathom additionally says it could bypass advert blockers, supplying you with entry to a extra full set of information.
Because of its minimal knowledge assortment and pared-down dashboard, Fathom is an effective choice for smaller or up-and-coming companies.
Advantages
- Bypass advert blockers to get full knowledge
- Stay compliant with the GDPR, CCPA, and the Privateness and Digital Communications Laws (PECR)
- Profit from a small embed code that hundreds extraordinarily rapidly
- See streamlined dashboard for quick evaluation and decision-making
Pricing Choices
Fathom Analytics provides a free 30-day trial. It additionally has three paid plans, which differ relying in your month-to-month web page views. They begin at $14 per 30 days.
10. Mixpanel
Mixpanel is a product analytics instrument used to guage how customers work together along with your internet-based product.
It goes past easy visitors analytics to supply real-time knowledge on tendencies and consumer conduct, permitting you to make data-backed choices in your product’s route.
Mixpanel works on the internet, cellular, and different sensible units to provide you a broad view of buyer conduct.
This sturdy analytics instrument permits for intuitive segmenting, A/B testing, customized occasion monitoring, and consumer conduct insights.
Mixpanel has additionally labored to reinforce its choices to assist function a substitute for Google Analytics.
Advantages
- Monitor consumer conduct
- Use customizable dashboard choices
- Arrange and use simply
- Entry sturdy reviews and knowledge visualizations
Pricing Choices
Mixpanel provides a restricted free plan and two paid choices, beginning at round $20 per 30 days.
11. Adobe Analytics
Adobe Analytics is an enterprise-level, cloud-based analytics platform that provides the same vary of information and metrics as Google Analytics. So, it’s a Google analytics competitor instrument.
Nevertheless, Adobe Analytics has extra superior instruments and reviews.
For instance, Adobe Analytics leverages machine studying to supply in-depth attribution reviews and conduct predictive modeling. The platform analyzes knowledge on consumer segments and journey habits to create fashions on future actions and enterprise efficiency.
It’s a premium analytics instrument, and its prices mirror that. So, Adobe Analytics is usually just for organizations with superior analytics wants and excessive budgets.
Advantages
- View stunning knowledge visualizations
- Entry enterprise intelligence instruments and predictive modeling
- Get all the things Google Analytics provides and extra
- Acquire deeper insights into your customers and their journey
Pricing Choices
Adobe Analytics provides three pricing tiers, however the prices can be found by request solely.
12. Believable
Believable Analytics is an open-source, privacy-friendly different to Google Analytics.
It is a good choice for privacy-conscious web site house owners, in addition to these searching for a fast and easy manner to check out web site metrics to achieve insights.
Believable is intuitive and really user-friendly. All of its reviews might be discovered on a single web page and have a easy, clear design.
The instrument doesn’t use cookies or accumulate any private data. So it’s compliant with GDPR, CCPA, and numerous different privateness legal guidelines. Its code snippet can also be very small, which reduces its influence in your web site’s loading time.
Believable additionally integrates with Google Search Console, permitting you to see which search queries carry visitors to your web site.
Advantages
- See easy, intuitive metrics all on a single web page
- Maintain your web site velocity quick due to the light-weight script
- Know the supply code out there through GitHub, so anybody can assessment
- Stay compliant with GDPR, CCPA, and different privateness legal guidelines
- Retain 100% knowledge possession
Pricing Choices
Believable Analytics provides a 30-day limitless free trial, with no bank card required. Paid plans start at $9 per 30 days, nevertheless it depends upon your web site’s month-to-month web page views.
13. GoSquared
GoSquared Analytics is an online analytics platform that positions itself as a privacy-friendly, easier Google Analytics different.
In actual fact, the GoSquared interface is a single web page. With solely the important thing net metrics it’s essential to monitor usually.
GoSquared prides itself on its stunning, intuitive dashboards and reviews that reduce out among the complicated, high-learning-curve options Google Analytics has.
GoSquared was additionally constructed as a real-time analytics platform, permitting you to immediately load and examine knowledge and reviews.
It consists of integration choices with main third-party instruments like Slack, Squarespace, WordPress, and Shopify.
Advantages
- Get pleasure from a easy, intuitive interface and reviews
- See real-time knowledge reporting
- View key metrics and reviews with no studying curve
- Stay compliant with GDPR, CCPA, and different privateness legal guidelines
- Leverage integrations with Slack, Squarespace, Shopify, WordPress, and extra
Pricing Choices
GoSquared provides a seven-day limitless free trial. Paid plans begin at $9 a month, relying in your month-to-month web page views and the variety of initiatives.
14. Gauges
Gauges is a real-time instrument that gives net analytics and consumer demographic knowledge.
The platform is straightforward to make use of and perceive. And it consists of all a very powerful metrics you’d anticipate to see in an analytics software program suite.
Gauges offers you full, up-to-the-second insights in your visitors and engagement metrics. With out having to refresh the web page.
And Gauges permits for monitoring a number of properties without delay. You may swap between web sites and subdomains.
This makes Gauges an awesome choice for businesses and organizations with a number of web sites and properties.
Advantages
- See real-time, full analytics
- Give attention to customer metrics
- Get pleasure from clear and easy interface and reviews
- Monitor a number of properties
- Keep in funds with the cheap worth
Pricing Choices
You may strive Gauges at no cost with a seven-day trial. Then, choose from the three paid plans, which begin at $6 per 30 days.
15. Easy Analytics
Easy Analytics is an online analytics platform that was constructed and designed round the concept analytics ought to be easy and privacy-friendly.
The platform provides a single, clear dashboard that is straightforward to navigate and perceive.
It supplies all a very powerful metrics for on-line companies. Together with web page views, time on web page, and high pages. And a few demographic knowledge, similar to browser and placement.
Easy Analytics doesn’t use cookies to gather any knowledge. It’s compliant with GDPR and different privateness legal guidelines.
Whereas it doesn’t supply the sheer quantity of information that Google Analytics does, Easy Analytics is a superb choice for smaller organizations searching for a easy, privacy-friendly analytics resolution.
And you may import your historic knowledge from Google Analytics. That manner, you received’t have any gaps in your knowledge.
Advantages
- Keep away from knowledge overload—solely see a very powerful knowledge and metrics
- Benefit from the easy design and ease of use
- Stay compliant with GDPR and different privateness legal guidelines
- Import Google Analytics historic knowledge
Pricing Choices
Easy provides a 14-day free trial for its starter and enterprise plans. Paid plans begin at $9 per 30 days.
Select the Google Analytics Various That’s Proper for You
No matter your purpose for in search of an alternative choice to Google Analytics, you might have many choices.
A very powerful factor is to search out an analytics instrument that fits your distinctive wants and funds.
And in case you want an answer that gives net analytics for not solely what you are promoting’s efficiency, however your opponents’ efficiency, look no additional than Semrush.
Semrush’s Visitors Analytics instrument reveals your opponents’ analytics knowledge in seconds.
Simply enter their area title and click on “Analyze.”
The instrument will present a few of their most essential metrics within the “Overview” tab.
You too can dig deeper into particular metrics associated to viewers demographics, visitors channels, high webpages, and extra.