Google has launched model 2.4 of the Google Advertisements Editor, this comes 14 weeks since model 2.3 was launched in March 2023. The brand new model features video asset library, multi-account overview, Google Drive integration, scheduled posts, editable product teams and itemizing teams and extra.
Right here is the total record of adjustments you may count on in model 2.4 of Google Advertisements Editor.
Video Asset Library
All the movies used within the account can now be discovered within the video asset library. You could find the video asset library by going to Shared Library > Asset Library > Movies. You may as well implement video picker and show meta knowledge for every video.
- Implement video picker: A searchable record of movies is already used within the account and accessible to be added to adverts.
- Show metadata for every video: Thumbnail, title, channel title, and length.
Multi-account overview
The “Overview” tab now reveals a abstract throughout a number of accounts. Beforehand, it might solely present one account at a time.
Google Drive integration
With Google Drive integration, Editor now helps export to or import from Google Drive. You may as well share information in Drive with different customers. Be aware, Google Sheets will not be supported on this launch.
Scheduled Submit
Now you can schedule your posts for a specified time.
Editable product teams and itemizing teams
Product teams and itemizing teams can now be added and modified inside Editor, in a dialog that makes it simpler to view and keep their tree-like construction for campaigns utilizing Service provider Heart product feeds. Beforehand, the one option to manipulate product teams and itemizing teams was by way of CSV import.
One YouTube Community
All Video campaigns now goal YouTube Search and YouTube Video networks, so these choices are faraway from Editor. Solely the Video Companions setting stays.
Video enhancement opt-out
A setting to allow or disable video enhancements for Video campaigns.
Obtain
“Obtain” (beforehand often known as “Get current adjustments”) permits you to obtain beforehand downloaded campaigns, merchandise sorts, and optimize downloaded knowledge or the mixture of all 3 selections. You may as well schedule downloading a marketing campaign or different merchandise sorts.
Additionally, Google Advertisements Editor 2.3 deprecated the “Up to date validations for geo concentrating on / exclusion strategies.” That is the Space Of Curiosity (“Individuals desirous about your places”) geo concentrating on technique is usually deprecated. It’s solely allowed for Discovery campaigns. As well as, the Do not care (“Individuals in or desirous about…”) exclusion technique is disallowed in Search, Show, Purchasing, and Efficiency Max.
Discussion board dialogue at Twitter.