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Saturday, November 30, 2024

Here is how Apple shot all the ‘Scary quick’ occasion on iPhone 15 Professional (even the drone footage)


One of many spectacular components of yesterday’s Apple occasion is that it was shot completely utilizing an iPhone 15 Professional. Apple has now revealed a behind-the-scenes video and a press launch displaying off some particulars on the way it did this, starting from the software program it used to the intricate {hardware} setups.

Apple says:

On Monday, October 30, at Apple’s Scary Quick particular occasion unveiling the all-new MacBook Professional with the M3 household of chips and 24-inch iMac with M3, there was an unseen star of the present working behind the scenes.

All the presenters, places, and drone footage within the occasion have been filmed utilizing iPhone 15 Professional Max, the popular smartphone for inventive professionals and filmmakers. Led by documentary movie director Brian Oakes, identified for the award-winning Jim: The James Foley Story and Dwelling with Lincoln, Scary Quick put iPhone 15 Professional Max proper in the course of the motion.

All through the video, you’ll see that Apple used a number of {hardware} and know-how past the iPhone 15 Professional itself. Some necessary context right here is that Apple would additionally use a number of this identical {hardware} if it have been taking pictures utilizing extra conventional digicam {hardware}.

“We have been in a position to get the identical advanced pictures with iPhone 15 Professional Max,” Oakes defined. “It’s wonderful to see that the standard from a tool that’s so small and so transportable can rival a big $20,000 digicam.

Listed below are some extra particulars on the tech Apple used behind the scenes alongside the iPhone 15 Professional:

Capturing footage with a number of iPhone 15 Professional Max gadgets, the group utilized the combination between iPhone 15 Professional, the Blackmagic Digital camera app, and Tentacle Sync, showcasing the true energy of the Apple ecosystem. Related through Bluetooth, Tentacle Sync drives timecode and permits all gadgets on set — together with Macs and preview screens — to be synced all through the manufacturing. Beastgrip equipment, together with cages and rigs, have been additionally used throughout the manufacturing

One in every of my favourite components of the video beneath is Apple showcasing the drone rig it used to shoot footage utilizing the iPhone 15 Professional. I truthfully anticipated that Apple must embrace an asterisk saying that the drone footage wasn’t shot on iPhone 15 Professional.

May you inform that yesterday’s M3 Mac occasion was shot on iPhone 15 Professional? Tell us down within the feedback.

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