Microsoft patent on web site and web site content material reliability scores for Bing Search rating

Microsoft has launched a patent named Net Content material Reliability Classification that talks about develop a reliability rating for an internet site or content material on an internet site. The patent looks like it may be utilized by the Bing Search workforce for higher rating of internet sites and internet content material, however that doesn’t imply it’s at the moment getting used within the Bing Search outcomes immediately.

The patent was printed on November 2, 2023 after being filed on July 5, 2023 – you’ll be able to learn it over right here.

Highlights. Listed here are some attention-grabbing highlights from this patent utility.

• The reliability rating can be utilized to dam content material, rank content material, present a content material warning, and choose a supply to reply a query, together with different makes use of.
• Site visitors knowledge can point out whether or not a supply is standard, however standard just isn’t the identical factor as dependable.
• Pure language processing can be utilized to find out whether or not on-line content material is grammatical, however grammatical can be not the identical factor as dependable.
• The current expertise identifies dependable content material by leveraging skilled scoring for a small quantity of internet content material by iteratively extending these scores to different content material primarily based on how internet content material is linked.
• Person interactions might also be leveraged for figuring out a reliability rating as properly
• The excessive reliability rating is generated by first figuring out excessive reliability on-line content material inside an internet graph.
• These initially scored websites could also be described as seed websites.
• Scores for the seed websites could also be taken from authoritative lists of recognized dependable content material suppliers
• An output of the expertise is a excessive reliability rating and a low reliability rating for an internet content material.
• Totally different purposes can devour this rating to carry out or information completely different capabilities, together with search, filtering, content material warning technology, and the like.

The summary. Right here is the summary of the patent:

Know-how described herein assigns a reliability rating to internet content material, similar to a website or portion of an internet site. In a single facet, an output of the expertise is a excessive reliability rating and a low reliability rating for an internet content material. The excessive reliability rating represents conformance to excessive reliability websites, whereas the low reliability rating represents conformance to low reliability websites. The excessive reliability rating could also be generated by first figuring out excessive reliability on-line content material inside a compressed internet graph. In a primary iteration, the excessive reliability rating of the seeds is used to attain on-line content material that’s linked to the seed websites. At a excessive degree, the extra hyperlinks that originate from excessive reliability sources, the upper the reliability rating for the linked content material. The low reliability rating is analogous, however makes use of outgoing hyperlinks to low reliability websites as a substitute of incoming hyperlinks from excessive reliability websites.

Why we care. Many SEOs take pleasure in studying patent paperwork from the Google and Bing Search groups. Whereas we all know that simply because a patent has been filed, it doesn’t imply a search engine is utilizing the expertise as described within the patent within the stay search outcomes. Both approach, it may be academic and helpful to know how these search scientists who work at Google and Bing take into consideration these rating and scoring challenges.

Hat tip to Glenn Gabe for recognizing this patent.