Each digital marketer understands the significance of persistently producing contemporary content material.
In case your technique consists of a number of platforms, then you definitely additionally know the problem of maintaining with the content material demand for every.
One approach to maximize your assets is to repurpose current content material.
Particularly, taking the blogs and articles already in your website and turning them into movies for YouTube and social media is a superb place to begin.
Happily, now we have just a few instruments that may allow you to accomplish this shortly and simply.
Under, we’ll additional focus on the advantages of repurposing content material and discover three instruments obtainable from the Semrush App Heart:
Let’s see the way it appears to be like when every app turns articles into movies.
Why Ought to You Repurpose Blogs and Articles into Movies?
For one, repurposing content material helps your message attain extra potential prospects.
Your weblog may rank first on Google to your goal key phrase, however solely searchers utilizing that time period are more likely to see it. In the event you repurpose that weblog right into a video, you’ve the possibility to get it in entrance of social media and YouTube customers. You’ll attain extra individuals who could be at a special stage within the purchaser journey.
And those that want watching content material over studying may even see your message.
Moreover, content material repurposing helps you fill out your content material plans. When you’ll be able to flip one weblog into video or social posts, it saves you the time and trouble of arising with new concepts so as to fill out a constant posting schedule.
So, how do you create all these movies at scale? Going to a video manufacturing firm might be expensive.
Happily, a number of instruments in Semrush’s App Heart might help you’re taking an article out of your web site and produce a video with ease.
How Do Article-to-Video Mills Work?
Most article-to-video mills take your weblog’s URL and, in a matter of minutes, routinely generate contemporary video content material.
After the device produces a video, customers could make edits by adjusting audio, swapping out pictures, and even including their model’s colours.
From how-to guides to tutorials, case research, and product opinions, your new movies will convey your blogs to life and provides your viewers extra of what they need.
Let’s dive into just a few of those instruments, exploring what they’ll do and the way they work, so you’ll be able to decide which of them greatest meet your wants.
How you can Flip Articles into Movies with AI Social Content material Generator
First on our listing is AI Social Content material Generator.
Because the identify implies, this device makes use of the facility of AI to create social media content material, together with:
- Instagram reels and tales
- Fb tales
- TikTok movies
- YouTube movies
Hold your content material on-brand by including your organization’s colours, fonts, and logos.
With tons of templates and modifying choices, you’re certain to make a video that can stand out out of your competitors and preserve your viewers engaged.
This app is on the market to check out with a free 7-day trial, or as a $35/month subscription.
Let’s take a step-by-step have a look at how the app works by repurposing content material from our weblog about snackable content material into this video:
Step 1: Create Your Submit
Open the app and click on on the blue “Create New” button within the high proper nook of the Content material Library.
It will take you to a display to decide on what kind of publish you wish to make. Probably the most simple choice to create a video from a weblog publish is “Textual content to Submit.”
It will take you to a display to immediate the AI. Be sure to enter the precise kind of content material you need and what you need the AI to do. Right here we use the immediate: “Create a publish with video about snackable content material from this weblog https://www.semrush.com/weblog/snackable-content/.”
When you’ve added your immediate beneath “A Submit About,” click on “Subsequent.”
A display will pop up with template choices. Click on in your choice, and a inexperienced checkmark will seem.
On this display, you can even select your:
- Video size
- Orientation
- Model
When you’ve made your picks, click on “Subsequent.”
Now you’ll select your property. These are the pictures that can populate your video. You could have the choice to:
- Let AI choose the very best property to your publish
- Search by key phrase
- Use your personal property
If you wish to use a mixture of these choices, you’ll have the ability to make adjustments throughout the modifying course of. For now, select the choice you suppose you’ll need for almost all of property and click on “Generate.”
Step 2: Edit Your Video
After you click on on “Generate,” the app will take you again to your Content material Library house display. Click on on the pencil icon to start modifying your video.
The left aspect menu bar offers choices to:
- Change design
- Add textual content
- Swap out media
- Add your personal media
- Transfer ingredient layers
- Resize your video
Step 3: Obtain and Share Your Video
Whenever you’re glad along with your video, click on the “Export As Video” button within the high proper nook.
Your video will obtain as an .mp4 file. It’s able to publish.
How you can Flip Articles into Movies with Immediate Video Creator
Subsequent up is Immediate Video Creator. Out there from the Semrush App Heart, this device lets you shortly create a video out of your weblog publish or article.
You’ll get a video that you would be able to simply edit just a few moments after offering your URL.
Immediate Video Creator can produce:
- TikTok movies
- YouTube movies
- Instagram tales
- Fb reels
And extra.
This app is on the market to check out totally free or as a subscription with plans beginning at $24/month.
Watch how we repurposed our article How you can Write a Weblog Submit into this video under:
Step 1: Create Your Video
Launch the app and choose “URL to Video.”
Within the pop-up window, add the URL for the weblog or article you wish to repurpose right into a video. You’ll additionally choose your required size and sort of pictures (you’ll have the ability to change these later if you would like). Then click on “Create Video.”
A number of moments later, your video will seem alongside the storyboard.
Step 2: Edit Your Video
Within the storyboard, hover over a block of textual content. Three icons will seem. Click on the:
- Plus signal so as to add a block of textual content
- Gears to make edits
- Grip dots to maneuver and reorder blocks of textual content
When you’re pleased with the content material in your video, you can also make additional edits utilizing the menu bar on the left. Make adjustments to:
Step 3: Obtain Your Video
After you’ve made all of your edits and are glad with the ultimate product, click on the “Export Video” button on the highest proper.
It’s going to take a couple of minutes to your video to render. Upon completion, you’ll see three icons above your closing product. Every offers a special ratio possibility:
- Panorama
- Portrait
- Sq.
Choose the scale you want and click on the blue “Obtain Video” button.
Your video is now able to add to the platform of your alternative.
How you can Flip Articles into Movies with Video Advertising Platform
Lastly, let’s study Video Advertising Platform.
Out there from the Semrush App Heart, Video Advertising Platform is a complete video creation and modifying device. It not solely generates video from textual content prompts or a URL, but in addition data and even livestreams. It’s an ideal possibility for groups on the lookout for a single answer for all their video creation wants.
This app is on the market to check out with a free 7-day trial, or as a $27/month subscription.
Let’s check out how the app took our weblog “How you can Conduct a Social Media Audit in 9 Easy Steps” and turned it into this video:
Step 1: Create Your Video
Open the app and click on the “+ Create” button. From the pop-up, choose “From Weblog publish” beneath “Generate video with AI.”
One other display will pop up. Enter the URL for the article you wish to repurpose. Select your “Audio temper,” desired video size, and size of textual content. Then click on “Subsequent.”
Subsequent you’ll be prompted to decide on the format and magnificence to your video. When you’ve made your picks, click on “Create video.”
Step 2: Edit Your Video
Video Advertising Platform affords a number of modifying choices. The best approach to make a change to your video is to click on instantly on the textual content or picture in a scene. A toolbar will pop up on the scene with modifying choices for every. You’ll additionally see modifying choices on the toolbar to the fitting.
The toolbar to the left of the display additionally offers a number of modifying choices:
- Resize
- Templates
- Shares & Uploads (for pictures and movies)
- Edit
- Structure
- Textual content
- Overlays & Stickers
- Watermarks
- Audio
- Captions
- Storyboard
- Enhancers
With the timeline on the backside of the display, you’ll be able to edit the size of every scene and the size that every ingredient seems in a scene.
Step 3: Publish Your Video
When you’re completed modifying your video, click on the blue “Publish” button within the higher proper nook. Select “Video” from the pop-out menu.
Within the subsequent display, select your decision, high quality, and video format. Then click on “Render.”
A brand new display will pop up. Click on “Go to video.”
On the following display, click on “Obtain video and audio” on the far backside left, after which “unique file” from the pop-out menu.
It’s going to obtain as an .mp4 file.
See the Advantages of Repurposed Content material for Your self
Now that you just’ve seen just a few examples of methods to flip articles into movies, see you what you’ll be able to create by repurposing content material from your personal website.
You’ll see your content material manufacturing efforts stretch additional and your message develop its attain.
Go to the Semrush App Heart to start utilizing AI Social Content material Generator, Immediate Video Generator, and Video Advertising Platform as we speak.