Danny Sullivan, the Google Search Liaison, mentioned throughout his brightonSEO keynote handle on Friday that Google Search does use person interplay indicators for Google Search however he added he will not go into specifics on how these person interactions are used.
I requested Sullivan for clarification and he responded on X saying, “It was alongside the strains of after all we use person interplay indicators, and it says this on the How Search Works website, plus it says this in your 2019 article while you requested us.”
You may see that over right here the place it says, “Past taking a look at key phrases, our methods additionally analyze if content material is related to a question in different methods. We additionally use aggregated and anonymized interplay knowledge to evaluate whether or not search outcomes are related to queries. We rework that knowledge into indicators that assist our machine-learned methods higher estimate relevance.”
Sullivan added, “Which ends up in not the “do you employ them” however “how do you employ them” which I mentioned we can’t go into the particular as a result of what would you do? And that like something, it will then trigger individuals to give attention to particular issues moderately than the board objectives.” He mentioned that “the longer a part of what I talked about, and which I will probably share extra about, on how we at Google have to do a greater job to make sure that once we clarify about broad issues individuals ought to take into account, that we assist them not get misplaced within the specifics.”
Right here is the place he was initially quoted:
“Why don’t we provide you with precise person interplay indicators? As a result of what would you do?”
Principally, you’ll be able to’t give SEOs good issues. @searchliaison #BrightonSEO
— Megan Medaris (@meganmedaris) November 10, 2023
Right here is his response to me about this:
It was alongside the strains of after all we use person interplay indicators, and it says this on the How Search Works website, plus it says this in your 2019 article while you requested us. Which ends up in not the “do you employ them” however “how do you employ them” which I mentioned we can’t go into the…
— Google SearchLiaison (@searchliaison) November 13, 2023
Some “person interactions” mentions had been leaked with the DOJ paperwork however what all of it means, how it’s used, remains to be onerous to say.
Discussion board dialogue at X.