website positioning podcasts immediately are a dime a dozen. However if you happen to look carefully, you’ll see many are now not up to date.
In terms of the ever-evolving website positioning business, you want dependable podcasts from consultants with their fingers on the heart beat—now.
We scoured boards, social media, and our personal podcast catalogs for the perfect (and newest) 10 website positioning podcasts.
1. Search Off the Report
Search Off the Report is a month-to-month podcast from the search gods themselves: Google’s Search Relations staff (together with the revered John Mueller and Gary Illyes).
Hearken to find out how the Google search engine works, upcoming Google characteristic bulletins, and the staff’s tackle present website positioning debates.
Every host is a advertising powerhouse from completely different Google groups, together with:
- Gary Illyes (Google Analyst)
- Lizzi Sassman (Tech Author)
- Martin Splitt (Developer Advocate)
- John Mueller (Search Advocate)
A rotating mixture of hosts come collectively to debate present website positioning subjects that influence their search engine.
September’s episode addressed the affect of high quality on the place you rank in search outcomes. Gary revealed to John that high quality not solely impacts rating, including that it’s additionally the “greatest driver” for a lot of the system’s selections on crawling and indexing.
In an earlier episode, Gary, John, and Martin clarify why Google could not index components of your web site (i.e., why it isn’t showing in search outcomes). They go on to debate the Google Search Console instruments that may assist repair the issue.
Different current subjects embody:
- The most recent Google Search algorithm replace
- How to decide on one of the best top-level area identify (e.g., www.examplesite.com)
- A Q&A session from Gary’s LinkedIn
- How you can stage and launch a brand new web site
Get behind-the-scenes insights and Google-specific suggestions from the website positioning consultants who optimize it day by day.
Want to learn the dialogue? You’ll be able to obtain a transcribed doc of every episode on the location.
Common run-time: half-hour
Hosts: Gary Illyes, Lizzi Sassman, Martin Splitt, John Mueller
Pay attention for: Google-friendly recommendations on on-page website positioning, off-page website positioning, and technical website positioning
Accessible platforms: The official web site, Google Podcasts, Spotify, Apple Podcasts, Pandora
2. Finest website positioning Podcast (The Unknown Secrets and techniques of Web Advertising and marketing)
Finest website positioning Podcast (previously often known as The Unknown Secrets and techniques of Web Advertising and marketing) is a weekly podcast from digital advertising professional Matt Bertram.
Pay attention for his professional suggestions and business secrets and techniques for freshmen on all types of website positioning subjects.
In a current episode, Matt discusses his experiences with website positioning plugins like Yoast and Rank Math.
He additionally says within the episode that he’s uncertain the place the character restrict “rule” for meta descriptions got here from. As a result of he finds longer descriptions work higher.
Why?
Extra characters imply you may give the search engine a extra detailed description. This helps serps higher perceive the web page’s context and extra simply rank it.
In different episodes, he breaks down just lately revealed website positioning articles into speaking factors.
Like when Matt walked by a key phrase analysis HubSpot information, sharing his personal opinions and suggestions. Similar to manually assessing profitable websites to complement information from instruments.
Different current episodes cowl:
- How website positioning is evolving because the advertising panorama adjustments
- How you can mix each website positioning and paid search
- A information to Google’s PageRank for freshmen
- The significance of wealthy media in content material advertising efforts
Matt has solely been a solo host for a short time, with former host Chris Burres leaving the podcast in August 2023. Matt’s insights are sturdy although as he breaks down how one can get extra site visitors to your website and construct your on-line presence with experience-based suggestions and interesting commentary.
Common run-time: half-hour
Host: Matt Bertram (and previously Chris Burres)
Pay attention for: website positioning, pay-per-click promoting, e mail automation, and social media advertising methods
Accessible platforms: The official web site, Spotify, Google Podcasts, Soundcloud, Pandora, Apple Podcasts, iHeart, Amazon Music
3. Search With Candour
Search With Candour is a weekly podcast from British digital advertising company Candour. Pay attention for essentially the most up-to-date recommendations on search advertising to make sure your technique stays related.
In-house website positioning specialist Jack Chambers-Ward hosts a unique website positioning skilled from the business every week.
A few of the most up-to-date episodes embody Optmyzr’s Head of Advertising and marketing, Ashwin Balakrishnan, and semantic website positioning marketing consultant Dave Ojeda.
Every episode focuses on a unique matter associated to every visitor’s specialty. For instance, most know Dave Ojeda for his schema markup audit service.
And so his episode discusses the state of schema in 2023, together with its significance as an website positioning tactic, typically neglected schema varieties, and one of the best instruments to implement your individual.
Different current episodes cowl subjects like:
- How you can suppose like an website positioning product supervisor
- Which content material administration system (CMS) you need to use to construct a web site
- How voice assistants perceive completely different accents
- Freelancer suggestions for rising a global consumer base
Jack additionally sometimes collaborates with different podcasts within the website positioning area, together with The website positioning Mindset, the place he discusses managing your vitality ranges at conferences with hosts Sarah and Tamzin.
Hearken to Search With Candour for Jack’s tackle main and extra area of interest advertising subjects from throughout the website positioning business. It’s additionally probably the most often up to date with new episodes and insights.
Common run-time: 50 minutes
Host: Jack Chambers-Ward
Pay attention for: Discussions on all issues website positioning and PPC
Accessible platforms: The official web site, Spotify, Overcast, Apple Podcasts, Google Podcasts, Pocket Casts, Anchor, Public Radio.
4. Authority Hacker Podcast
Authority Hacker is a weekly podcast hosted by enterprise companions Gael Breton and Mark Webster.
The pair use every episode to share how they’ve constructed and bought top-ranking websites utilizing website positioning and advertising techniques over the previous decade.
Gael and Mark each now run on-line advertising training website Authority Hacker. And the podcast is one in every of its most profitable sources.
Every week, the pair focus on experiments, case research, and discoveries they’ve tried just lately and through the years.
Neglect beginner-friendly, top-level subjects. This advertising podcast will get into the weeds on extra specialised topics.
For instance, Mark sat down with visitor Doug Haines to debate among the best (and underutilized) areas to rent distant advertising and website positioning employees: South Africa.
One other explored how PR agency Shiny Valley Advertising and marketing obtained Authority Hacker over 30 backlinks (together with some from extraordinarily authoritative websites).
Different current episodes have lined:
- The influence of AI and inflation on the web site market
- Why Gael and Mark now not help paid hyperlink constructing
- How you can create a map of interrelated sub-topics round your model
- Ways for constructing authoritative websites with a 90+ area ranking
Often, professional website positioning friends be a part of them. Together with founders like Backlinko’s Brian Dean and SparkToro’s Rand Fishkin.
In Brian’s episode, he shares his technique for planning and structuring content material. And the way he optimizes for Google’s E-E-A-T finest practices.
Are you a blogger or enterprise proprietor who desires to develop and monetize your website? Study what to do and keep away from from Authority Hacker’s private expertise.
Common run-time: 1-1.5 hours
Hosts: Gael Breton and Mark Webster
Pay attention for: Superior website positioning technique, content material advertising, and digital advertising suggestions
Accessible platforms: The official web site, Spotify, Soundcloud, Apple Podcasts, Google Podcasts, YouTube.
5. Confessions of an website positioning
Confessions of an website positioning is a short-form podcast launched by website positioning researcher Carolyn Holzman at random intervals. Pay attention for Carolyn’s private ideas and tales on every thing from Google updates to conferences she’s been to.
You gained’t discover in-depthpodcast episodes on newbie subjects right here.
As an alternative, Carolyn covers extra area of interest topics in a relatable (and sometimes humorous) means that seasoned SEOs will recognize.
For instance, a current episode celebrates the second anniversary of her private indexation analysis challenge which analyzes how Google’s bots crawl internet pages and rank them within the SERPs.
Carolyn casually chats about her topics informally. Saying in a single episode, “Backlinks are fairly cute, however I’m married to on-page.”
It’s this conversational tone and bite-sized episode size that units her podcast aside from others on the market.
Another current topics embody:
- “What Would John (Mueller) Do” if his livelihood relied on the success of a brand new website
- Her ideas on a risky summer season of Google updates
- A “rant” in regards to the code of ethics working as an website positioning
- How you can stack parasite (organising pages on different folks’s web sites) website positioning properties
Typically, episodes are bi-weekly. Different occasions, they’re month-to-month. However if you happen to’re ready for the haphazard launch dates, you may be taught loads from Carolyn’s fast on-the-job insights.
Common run-time: quarter-hour
Host: Carolyn Holzman
Pay attention for: Quick, private website positioning tales
Accessible platforms: The official web site, Apple Podcasts, Spotify, Amazon Music, Podchaser, Anchor.
6. SERP’s Up
SERP’s Up is Wix’s weekly podcast hosted by two heads of the website positioning staff, Mordy Oberstein and Crystal Carter. Pay attention for a extra unconventional, entertaining tackle sizzling subjects and business developments.
SERP’s Up proves that website positioning information doesn’t need to be boring. And Mordy and Crystal characteristic a unique professional visitor (or two) every week to share concepts on a variety of subjects.
The pair tends to cowl the background of the episode’s topic first. Then, they play a monologue clip from a visitor sharing one other technique or subsequent steps.
For instance, a current episode delved into how one can prepare your website positioning staff. With insights from Sterling Sky’s Conan Nielsen on the significance of auditing learners to make sure you’ve taught one thing of worth.
In one other episode, the pair launched website positioning Zoe Ashbridge as a part of their dialogue on key phrase cannibalization. Her section revealed how she diagnoses these instances by trying to find her desired key phrases and analyzing the kind of content material that must be rating.
Some newer topics of SERP’s Up embody:
- How you can leverage synthetic intelligence as a advertising software
- How you can get your content material into Google’s “Folks Additionally Ask” (PAA) characteristic
- Trending website positioning subjects developing in 2024
- How you can set and prioritize your individual website positioning duties
It’s a format by which each newbie and seasoned website positioning professionals can discover worth because the hosts sprinkle nuggets of knowledge all through loads of enjoyable back-and-forth.
Meaning you don’t need to pay attention intently all through the episode. Which might be useful if you happen to’re tuning in whereas finishing different duties.
Need to hearken to an off-the-cuff dialogue with useful recommendation dotted in? Give SERP’s Up a strive.
Common run-time: 45 minutes
Hosts: Mordy Oberstein and Crystal Carter
Pay attention for: Entertaining website positioning insights on a variety of subjects
Accessible platforms: The official web site, Apple Podcasts,Google Podcasts, Spotify, Amazon Music.
7. EDGE of the Net
EDGE of the Net is a weekly digital advertising podcast hosted by company founder Erin Sparks. Pay attention for recommendations on each space of promoting your on-line enterprise, together with website positioning, content material advertising, and social media.
Episodes right here aren’t simply as soon as every week. Normally, they’re each two or three days—typically, again to again days.
Erin often interviews large names within the website positioning area, from Search Engine Roundtable founder Barry Schwartz to Google’s John Mueller. And the podcast covers numerous subjects associated to the most recent website positioning information.
For instance, Erin used one of many newest episodes to talk with marketing consultant Natalie Arney about Google’s Search Generative Expertise (SGE) and the way the experiment impacts your content material creation efforts.
Erin and the podcast friends have additionally just lately lined the next subjects:
- Google’s antitrust lawsuit and its influence on Google Advertisements
- Exploring the nuances of singular vs. plural key phrases on search intent
- Making a foundational product-led website positioning technique
- Superior suggestions for Google Analytics 4
Every week additionally incorporates “Information from the EDGE” compilations of that week’s website positioning updates. Normally on topics like AI, new social media platform options, and promoting instruments.
There’s one thing for each sort of listener on EDGE of the Net. And it’s often one of many first to cowl large, breaking website positioning information objects.
So, strive it if you happen to satisfaction your self on being up-to-date on the most recent bulletins.
Common run-time: 40 minutes
Host: Erin Sparks
Pay attention for: Digital advertising information and the most recent traits (together with website positioning, social media, and content material advertising)
Accessible platforms: The official web site, Spotify, Apple Podcasts, Soundcloud, PodBean, Deezer
8. website positioning 101
website positioning 101 is the longest-running website positioning podcast and has had a number of hosts through the years. Pay attention for all the most recent recommendation on algorithm updates and business information.
Latest subjects have lined confusion in regards to the decline of hyperlink reviews in Google Search Console and how one can use AI-generated content material whereas guaranteeing you add your individual expertise and worth.
In October 2023, present host Ross Dunn and common co-host Scott Van Achte additionally started a collection of elementary website positioning studying episodes.
As an alternative of the latest options and bulletins, the pair cowl important subjects for freshmen, together with:
- The beginning and development of serps
- Discovering advertising insights and key phrase methods utilizing Semrush
- Optimizing parts in your internet pages
- Creating unique, participating content material
- Important instruments you need to use for website positioning success
For those who’re simply starting your website positioning journey, this new studying collection is an ideal place to start out. For those who’re extra superior, you’ll find extra worth in the usual episodes.
Common run-time: 40 minutes
Hosts: Ross Dunn and Scott Van Achte (previously John Carcutt)
Pay attention for: Specialised methods and website positioning fundamentals from business professional friends
Accessible platforms: The official web site, Spotify, Apple Podcasts, Soundcloud, Spreaker, iHeart
9. The Recipe for website positioning Success
The Recipe for website positioning Success is a month-to-month or bi-monthly podcast from website positioning marketing consultant Kate Toon. Pay attention for interviews and chats with different consultants on a wide selection of website positioning subjects.
Kate has had loads of friends on the present to debate all types of subjects through the years—from link-building professional Alan Silvestri to technical website positioning whizz Nik Ranger.
For instance, one in every of her newest episodes dives into the environmental influence of internet hosting your individual website. Plus, some recommendations on lowering your carbon footprint from the founding father of True Inexperienced, Ray Pastoors.
On high of interviews, Kate has just lately began sharing suggestions and recommendation on extra private marketing-related topics. For instance, she just lately spoke about 4 of the most typical web site points she sees.
For podcast group, Kate is Queen.
Kate categorizes her episodes in every title so you realize what to anticipate:
- “Beginner” is an interview for website positioning freshmen
- “Techie” is an interview for superior customers
- “Actuality website positioning” uncovers how website positioning professionals use the sphere to construct their companies
- “Toon tip” is a (roughly) ten-minute piece of solo recommendation
- “Study” is an prolonged episode of solo recommendation
There’s even one “rant” on why she’s sick of low-quality website positioning companies, and the crimson flags to identify that’ll allow you to keep away from them.
Kate’s is one to take a look at if you happen to take pleasure in some light-hearted banter and humor along with your website positioning podcast. Plus, the categorization makes it simple to filter your best-fit episodes.
Common run-time: half-hour
Host: Kate Toon
Pay attention for: All kinds of website positioning fundamentals, with some superior episodes sprinkled in
Accessible platforms: The official web site, Spotify, Apple Podcasts, SoundCloud.
10. The Search Engine Journal Present
The Search Engine Journal Present posts between two and 4 episodes month-to-month, hosted by its founder, Loren Baker. Pay attention for superior digital advertising suggestions and interviews with seasoned SEOs.
There’s a unique visitor (or two) in every episode. So, Loren can pose inquiries to professionals in every respective area and permit them to relay their distinctive insights.
For instance, one of many current episodes groups up with content material creator Brian Kearney. In it, he shares his methods that helped him achieve over 100K Instagram followers in a 12 months.
There’s lots of data that freshmen will discover useful. However it might be overwhelming because the SEJ Present discusses large, complicated subjects with consultants from the business.
Nevertheless, it’s excellent if you wish to find out about topics like:
- Frequent pitfalls to keep away from when migrating your website to a different area
- Extending your attain with multilingual localization
- Utilizing generative AI instruments (like ChatGPT) successfully
- Making a YouTube content material technique as a business-to-business (B2B) firm
The SEJ Present is extra informative than entertaining. So, if you need a value-packed podcast with much less filler, give it a shot.
Common run-time: 45 minutes
Host: Loren Baker
Pay attention for: website positioning, PPC, social media, content material advertising, and digital advertising methods
Accessible platforms: The official web site, Spotify, Apple Podcasts, Google Podcasts
Get Extra In-DepthSEO Suggestions From the Semrush Weblog
website positioning podcasts are nice to digest on the go. However they aren’t one of the best for detailed walkthroughs.
For those who’ve obtained slightly extra time, contemplate spending a while on the Semrush weblog for extra in-depth insights, directions, and screenshots.
Listed below are a number of nice posts to start out with:
website positioning for a New Web site: 9 Important Steps
Native website positioning: What Is It & How you can Do It?
35 Important Advertising and marketing Concepts for Small Enterprise House owners