Who says Apple doesn’t hear? Who says it doesn’t change its thoughts? Who says it will probably study to do the best factor?
Was it Gary? Dang it, Gary. We talked about this.
Regardless of the corporate’s status on the contrary, Apple modified course not as soon as however twice within the final week. That means that it has fulfilled its changing-its-mind quota for the present 12 months. Don’t search for Apple to alter its thoughts once more till November 2024.
Sure, shocking many final week, Apple introduced out of the blue (bubble) that it will be implementing RCS messaging in Messages subsequent yr. Earlier than you ask, RCS message bubbles shall be inexperienced, similar to SMS and MMS messages. Your goals of a rainbow coalition of bubbles should wait for one more day.
However that wasn’t the one factor the corporate did.
“Apple to pause promoting on X after Musk backs antisemitic submit”
After no matter Faustian cut price Tim Prepare dinner struck in his assembly with Elon Musk a yr in the past, Apple had continued to promote on Musk’s residence for the criminally gross, having its adverts positioned subsequent to advantageous merchandise like monkey wax and disposable pants. Musk’s newest bon mots prompted an outcry from many corners, together with a short email-writing marketing campaign directed at Prepare dinner.
The Macalope is simply going to say it: Elon Musk is a foul individual. The sexy one is aware of lots of people actually don’t need to imagine that, nevertheless it’s true.
“However he does the area stuff! Possibly he’s simply sophisticated.”
IDG
No, he’s not sophisticated. He’s simply terrible. Look, the Macalope loves area. It’s his second favourite place after Earth. However even Musk’s area enterprise is sort of unhealthy!
“A SpaceX Employee Died and They Stored It a Secret”
Musk has not apologized for the feedback that led advertisers to flee Twitter like rats leaving a sinking, antisemitic ship. He solely haughtily assured everybody that he was not antisemitic.
See, he’s not antisemitic, he simply occurs to love and voice settlement with posts that are antisemitic. Okay? Perceive now? So easy.
It’s good that Apple modified its thoughts on these two points. However let’s not clap the corporate on the again too onerous. Or, actually, in any respect.
Each of those course corrections got here means later than they need to have and solely occurred due to stress. Upcoming EU laws was probably what prompted Apple to lastly decide to RCS. RCS isn’t excellent, in fact, however now that Apple’s on board, it says it’s going to work to have end-to-end encryption included in the usual. That’s a win for everybody.
It may have performed that earlier.
Apple’s pullback from promoting on Musk’s playground for petulant incels solely got here after IBM pulled adverts. If you’re crushed by the corporate that offered know-how to the Nazis throughout World Conflict II after which solely name it a “pause” to promoting, you don’t actually deserve a whole lot of accolades for lastly doing the best factor. This stinks of placing a maintain on adverts till issues blow over.
The Macalope isn’t positive how antisemitism “blows over”, significantly when the individual committing the antisemitism insists he’s not. It’s going to be an actual disappointment if Apple quietly begins adverts up once more in a number of weeks with out something in any respect having basically modified.
In the end we will say Apple did the best factor in each these cases. We are able to additionally ask the corporate to do higher.