When you learn my article from a few weeks in the past, you understand that I purchased an M3 Professional MacBook Professional, returned it, and acquired an M3 Max mannequin as a substitute. Two weeks in the past the laptop computer lastly arrived and I completely adore it. And after saving an additional $200 on the Apple Retailer, I adore it much more.
That’s proper: I saved precise cash on the Apple Retailer. Due to a submit on X by Ross Younger of Show Provide Chain Consultants, I realized Saturday night time that Apple has a little-publicized price-matching coverage—so little publicized that I couldn’t discover a point out of it anyplace on Apple’s web site or in its Retail Retailer Buy Insurance policies. Nevertheless it does exist, even if you happen to purchased your new MacBook Professional a month in the past.
Technically, you have got two weeks from the date you acquired your gadget, and I acquired mine precisely two weeks in the past in the present day. So yesterday morning, I discovered a web site (B&H Photograph) that was promoting my precise MacBook Professional for $2,999, $200 lower than the MSRP, and I gave Apple a name.
I anticipated pushback, perhaps confusion, and on the very least problem, however the gross sales consultant who took my name was nothing however useful. After I informed her I used to be seeking to get a value match, she checked my order to verify I used to be nonetheless inside the two-week return window, confirmed B&H Photograph was a certified Apple reseller (which took a minute as a result of she didn’t initially see the shop on her record, however she finally discovered it after some back-and-forth), and verified the value and specs. After the whole lot checked out, she refunded me $200.
It was that straightforward. Apple will match any value from a certified reseller as much as 10 p.c of the MSRP, so some iPad and AirPods value matches will likely be capped. For instance, Apple sells the AirPods Professional for $249, so essentially the most you’ll get again on a value match is $24.90; you’ll most definitely be capable of get them cheaper at Amazon or Finest Purchase. The identical goes for an iPad Air or iPad mini.
However for large-ticket gadgets just like the MacBook Professional, iMac, and Mac Studio, you possibly can save a whole bunch on the Apple Retailer—in precise cash, not reward playing cards.