I have been noticing that Danny Sullivan, Google’s Search Liaison, has been eradicating posts from his X (previously Twitter) account quite a bit. I additionally seen on choose posts, John Mueller from Google has additionally performed that however quite a bit much less typically.
John eliminated tweets associated to Google not rolling again the useful content material replace. In case you learn that story, you may see the tweets have been eliminated however the embeds that I used are nonetheless exhibiting the textual content of his tweet.
Here’s a partial screenshot:
John Mueller, from what I can inform, hardly ever ever removes his posts from X. So these removals made me do a double-take. Did Google roll again the useful content material replace? They did not say they did. So why take away these posts?
Replace: Google clarified the useful content material replace was not rolled again:
To make clear any potential confusion, no, the final useful content material replace was not rolled again.
— Google SearchLiaison (@searchliaison) December 7, 2023
I did e-mail John over every week in the past earlier than publishing this asking for a remark concerning the elimination. I didn’t hear again. I additionally requested John and Danny concerning the removals on Twitter, through which Danny replied however John didn’t.
Danny Sullivan automates the elimination of his tweets from his private account. He advised me on X, ” On my private account, I’ve (nicely had, the service died) auto-delete that is been in place for over a yr. It stored issues with some notable engagement that appeared, nicely, value conserving. I can pull work tweets up from my archive if wanted.”
Which means, he had a device that eliminated posts that had decrease ranges of engagement. Why? I’m not positive. I assume he felt the lower-level engagement stuff was not value conserving. I didn’t see him doing that on his @searchliaison account however once more, he mentioned the service has been turned off that does that.
I believe you imply off my private account, not @searchliaison. I shifted absolutely to @searchliaison for work stuff at the start of this yr. On my private account, I’ve (nicely had, the service died) auto-delete that is been in place for over a yr. It stored issues with some…
— Danny Sullivan (@dannysullivan) December 4, 2023
No.
— I’m John – ⭐ Say no to cookies – biscuits solely ⭐ (@JohnMu) December 7, 2023
John Mueller didn’t reply to my query on why some tweets have been eliminated.
I had this story scheduled for right this moment, simply to provide John extra time to answer earlier than I printed. I additionally see that this morning others are noticing the elimination:
Hyperlink to the put up that references all of the solutions on X:https://t.co/F3OLCLOBGt
— Gael Breton (@GaelBreton) December 7, 2023
It does make you surprise if Google did roll again any of the final useful content material replace and why there has not been one other useful content material replace since September and why there was just one useful content material this yr.
Discussion board dialogue at X.