Few issues are as vital to promoting your merchandise because the phrases you utilize to explain them. Product descriptions convey crucial data that your prospects must know earlier than — and sometimes after — they purchase. Conveying that data precisely and compellingly is important for gross sales success. In reality, analysis from Salsify exhibits that 87% of shoppers charge product content material as the one most necessary issue they take into account when making a purchase order.
For international manufacturers, hitting that concentrate on includes far more than simply writing a single product description. That description must be translated into each language for each market during which these manufacturers promote these merchandise. Whereas this work of product translation is usually a daunting job, the precise translation instruments and methodologies may help.
Product Data Greatest Practices
In on-line gross sales, and significantly on this planet of retail and e-commerce, you may’t afford to let your product descriptions be an afterthought. They’re an important element of not solely product advertising and marketing but additionally consumer expertise. One survey from Retail Dive confirmed that 40% of internet buyers return merchandise as a result of inaccurate data. Whether or not it’s the dimensions of an article of clothes or correct details about gameplay in a online game, prospects will usually ship it again in the event that they really feel they had been misled.
Profitable product descriptions, then again, set the client up for an ideal expertise. They guarantee not solely that prospects purchase the precise product however that it meets their expectations once they obtain it. When every little thing seems to be and works as described, it builds belief in your model and bolsters buyer loyalty.
It’s no shock, then, that the Baymard Institute stories that 90% of the highest 60 e-commerce websites constantly preserve high-quality product descriptions. What constitutes a high-quality description varies by business and the kind of product, however crucial components embody:
- Element: Good product descriptions ought to convey every little thing a buyer must learn about a product, from dimension and dimensions to key technical specs and necessary options.
- Give attention to advantages: Convey extra than simply data. How will this profit your customers? What do these options imply for his or her expertise?
- Compelling and pure language: Phrase alternative issues in product descriptions. Not solely ought to the phrases compel somebody to purchase, however they need to additionally sound pure — as in the event that they’re having a dialog together with your model.
- Capability to scan rapidly: Element is necessary, however prospects know what they need to know. Make it simple for them to search out the data they want.
- search engine optimization: Product descriptions aren’t only for prospects — they should convey necessary data to serps like Google and Bing, too. All the identical guidelines for key phrases, sentence size, meta fields, and linking apply.
Should you promote your merchandise in a number of markets, then translation performs an important position in the entire above components.
The right way to Guarantee High quality Product Translations
For international manufacturers, this will turn into an enormous undertaking. When it is advisable to translate tons of of product descriptions into languages as various as Spanish, Japanese, and Arabic, for example, it represents an in depth quantity of labor for an in-house localization group.
And but, it’s not sufficient to easily plug your product descriptions into a fast machine translator and drop them in your web site. What’s the linguistic high quality of these product translations? What’s your localization high quality assurance (LQA) course of for guaranteeing these descriptions will not be solely freed from errors however genuinely converse to prospects of their native languages? Are the translations optimized for these prospects to search out them? For efficient product translations, you will need to have a transparent, environment friendly course of for precisely translating textual content from your private home language to your goal language.
The Unbabel Answer: Unparalleled QA for Product Translation
Our complete translation methodology is designed to take away this alternative between high quality and effectivity. Your product descriptions are too necessary. You may’t afford typos and different errors in your translations, however the prices of reaching high quality shouldn’t minimize into the profitability of your merchandise, both. Unbabel strikes this steadiness by mixing the velocity of AI-driven machine translation with the LQA of human proofreading and enhancing.
On one aspect, you’ll have highly effective machine translation instruments. With an unlimited language library and deep translation reminiscence, Unbabel learns the nuances of your model language and how you can rapidly translate it into your goal markets. You may push tons of of product descriptions by the system in a short while. And with our latest acquisition of the multilingual search engine optimization translation device Bablic, you may be assured every web page translation might be optimized for serps in your goal languages.
That, alone, isn’t adequate. On the again finish, you’ll have an knowledgeable group of human translators and native audio system devoted to localization QA. Our High quality Estimator device will flag product descriptions that want a more in-depth look so that you may be assured within the high quality of every translation.
Ship Clear and Compelling Product Descriptions in Any Language
Product descriptions are a vital piece of your advertising and marketing puzzle. One complicated phrase or lacking piece of knowledge may decide whether or not you hit your gross sales targets — and outline how your prospects really feel about your model. It’s important to ensure it’s performed effectively.
The Unbabel strategy removes any doubt from the method of translating your product descriptions. Regardless of what number of goal markets and languages you’re coping with, our mixed technique of machine translation and human high quality assurance will make sure you get the message throughout for every product you promote.
Curious the way it works? See Unbabel in motion with our free demo.