Search Engine Land formally celebrated its seventeenth birthday yesterday.
This previous 12 months was not like any we’ve seen on this planet of search – 2023 was a 12 months of seismic modifications in search engine marketing and PPC thanks largely to generative AI. Plus, we are able to’t neglect Google Analytics 4.
However the mission of Search Engine Land stays the identical because it has since Day 1 – to maintain you up to date on the newest modifications in search engine marketing and PPC by way of information, evaluation and guides.
As for what’s coming over the subsequent 12 months in search? Many questions stay. Hopefully, we’ll get some solutions sooner fairly than later.
As I did final 12 months, I wish to mirror on the previous 12 months of Search Engine Land, thank those that helped make this 12 months profitable, and allow you to know what you possibly can count on from us over the subsequent 12 months.
Thanks for studying!
Thanks! Sure, you!
Each day, we all the time take into consideration the wants of our viewers first and your perspective. We all the time:
- Attempt to cowl solely probably the most related tales we predict you’ll care about – as a result of we care about them.
- Purpose for brevity with information – we wish to shortly provide the needed data.
- Give you unbiased data which you could belief, including needed context and experience.
- Hope you possibly can depend on Search Engine Land as you navigate the ever-changing search advertising and marketing panorama and perceive the place it’s heading subsequent.
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Due to the Search Engine Land crew
Search Engine Land has a small crew. However a small crew can obtain nice issues – sure, even working 100% just about.
Due to:
- Barry Schwartz. Barry is an unbelievably quick talker and a prolific author. Nicely, that’s how some tech rag described him earlier this 12 months. And it’s true – he’s an extremely quick talker. And he has been writing on Search Engine Land because the starting, masking seek for an astounding 20 years. It’s been superb working with Barry these final two years and I sit up for (hopefully) many extra!
- Nicola Agius: Nicola joined the crew in June and has executed an excellent job serving to readers navigate the pressured march to Google Analytics 4, in addition to all of the day-to-day modifications in paid search, paid social and retail media.
- Angel Niñofranco: Angel has been instrumental in enhancing our SME content material – and was desirous to tackle an growth of this system that noticed us our calendar go from two to 3 contributors per day. Thanks Angel for all of the ruthless enhancing, bio updates, scheduling, matter/deadline reminders and all of the numerous different belongings you do.
- Kathy Bushman: Kathy continues to be a giant purpose why our SMX occasions (Superior and Subsequent) proceed to achieve success and extremely rated by attendees. There are such a lot of shifting elements with regards to placing these reveals collectively, however we proceed to ship top-level content material, audio system and networking alternatives for attendees. And 2024 planning isn’t too far-off.
- Marc Sirkin: I used to be tremendous excited to see Marc’s creation – SearchBot – come to life this 12 months after which get a giant improve. He’s additionally been busy bettering our website search, making SMX a subfolder on the Search Engine Land website, the place it belongs, and rather more.
- Chris Elwell: Chris is keen on a Chuck Noll quote, “Champions don’t do extraordinary issues, they do the peculiar issues higher than anyone else.” And that’s very a lot who Chris is – he expects us to be higher storytellers and reporters – all to raised serve our readers/viewers. Thanks, Chris, on your management and all you do to make Third Door Media an excellent firm!
There are such a lot of different improbable people who’re a part of the Third Door Media crew who I haven’t talked about. Simply know, even when I didn’t point out you, I respect you and all you do to assist make us profitable.
Gone, however not forgotten
It’ll be temporary this 12 months, however we should begin the “In Memoriam” theme for one crew member we bid farewell to this 12 months:
Prime 3 highlights of 2023
Search Engine Land had an excellent 12 months in 2023.
SMX Superior and SMX Subsequent
Each reveals had the very best viewers rankings within the historical past of Third Door Media – even topping our NPS scores from 2022, which have been each data on the time.
The suggestions we obtained from the 7,500+ search entrepreneurs who invested their time in our occasions is what actually mattered to me. It was overwhelmingly optimistic for the audio system, content material and expertise.
Plus, the 2023 Search Engine Land Awards as soon as once more showcase some wonderful work – together with our new AI class. I sit up for seeing extra innovation and success – so make certain to enter subsequent 12 months.
SME program growth
Certainly one of my high priorities this 12 months was increasing our Topic Matter Professional (SME) program, which we relaunched final 12 months. We added a number of new contributors and now are usually publishing three per day.
An enormous thanks to all of our wonderful SMEs for all the good content material and insights you shared in 2023. I sit up for studying much more nice recommendation and insights from you in 2024!
We’ll be highlighting the highest 10 hottest search engine marketing and PPC columns of the 12 months – so examine again the week of Dec. 25, when these will probably be revealed.
Visitors and viewers development
It’s been an thrilling 12 months. Visitors and viewers development are trending in the correct route and our visitors is at its highest stage since September 2019:
- Classes – up 25%
- Pageviews – up 44%
- Customers – up 25%
- Natural search periods – up 40%
- Direct visitors – up 34%
What’s subsequent for Search Engine Land?
We’re already looking forward to 2024. You may count on us to proceed offering breaking information protection and insights on all issues search.
Nonetheless on our to-do listing: some lengthy overdue updates to our standard search engine marketing and PPC periodic tables, and accompanying guides.
And save the dates for our SMX occasions:
- SMX Superior: June 11-12.
- SMX Subsequent: Nov. 13-14.
And there’s a lot extra to come back.
On behalf of everybody at Search Engine Land and Third Door Media, I want you an excellent remainder of 2023 and a profitable and wholesome 2024.