As retail’s golden quarter attracts to an in depth, we’ve set our sights on one of many greatest retail conferences of the 12 months: NRF’24 in New York Metropolis. With tons of of audio system from the trade’s greatest manufacturers, and greater than 40,000 individuals attending from internationally, it’s the proper place to share data, achieve new insights, and debrief from one of the difficult vacation retail intervals in reminiscence.
NRF’24 can also be the place we’ll be demonstrating Webex Join’s cellular ordering espresso bar expertise at Café Cisco, which showcases the richer buyer communications delivered by the simplicity and intuitiveness of Webex Join, a part of Webex CPaaS Options.
What’s Webex Join’s cellular ordering espresso bar expertise precisely?
First, it’s necessary to elucidate that the Webex Join cellular ordering expertise isn’t a smartphone app, not like many fashionable retail communication options.
The cellular ordering expertise at Café Cisco makes use of the drag-and-drop workflows, third-party programs integrations, and multi-channel digital communications inside Webex Join to attach prospects with companies for seamless retail experiences – in plain English, permitting retailers to have interaction with their customers and associates on their channel of selection, with no native app set up required. On this case, we’ve utilized our expertise to showcase a retail cellular ordering expertise.
How does Webex Join’s cellular ordering espresso bar expertise work?
We constructed our mobile-ordering journey to show what’s doable whenever you take the most effective options of wealthy messaging channels—on this case, Apple Messages for Enterprise and Google Enterprise Messages—to create thrilling new digital buyer experiences.
The client journey begins by scanning a QR code that triggers the expertise. Utilizing Webex Join’s clever machine detection, the client is immediately provided a various drinks menu by means of both Apple Enterprise Messages or Google Enterprise Messages on their native messaging shopper. With a few faucets on pre-populated choices utilizing wealthy record pickers or media carousels, prospects can go from determination to buy in only a few seconds.
Whereas the final stage of the ordering course of requires prospects to personalize their order by inputting their identify, that is the primary and solely time the client is anticipated to enter any textual info. Up so far, they’ve merely been requested to hit pre-populated choices. This makes the expertise extremely accessible and, above all, sooner than any app requiring login info. On the enterprise finish, Webex Join bundles and passes the order info to the related order administration system (OMS), and, on this case, the barista making the drinks. The barista may even replace the order with an approximate wait time, guaranteeing the client is saved within the loop by means of two-way communications.
What’s extra, this wait time presents a novel alternative to ship related advertising and marketing supplies to the client and ask them for his or her real-time suggestions. Café Cisco can even gather contact particulars, similar to an electronic mail deal with, into an built-in CRM to make the client’s subsequent interplay even faster (don’t fear, that is for demo functions solely – we’re not retaining any information past the present).
However this expertise is only one of numerous use circumstances powered by Webex Join’s centralized communication platform.
Webex Join: Superior communications expertise made easy
Webex Join is a centralized cloud communications platform that automates end-to-end buyer journeys and creates richer experiences.
By means of its multi-channel communications help and integrations with wide-ranging third-party programs, the platform is a one-stop-shop for “simply in time” interactions that drive higher CX.
It’s how our cellular ordering expertise permits one-click espresso orders at pace and helps wealthy, two-way communication, guaranteeing prospects are saved within the loop and have a single level of contact all through the customer’s journey.
Why Café Cisco issues
Webex Join’s cellular ordering espresso bar expertise is necessary. It’s because whether or not you’re ordering espresso or airline tickets, receiving a bundle, or speaking to a resort concierge, it demonstrates this expertise’s near-limitless potential purposes to allow automated two-way, digital interactions between manufacturers and their prospects.
Within the US alone, prospects are extra selective than ever about which manufacturers they resolve to spend with—with 73% of customers anticipating to chop their non-food spending this 12 months, up from 59% final 12 months. So, automating end-to-end buyer interactions and providing a seamless expertise could make all of the distinction to your market share.
NRF’24 runs from January 14-16 on the Jacob Ok. Javits Conference Middle in New York Metropolis. Go to us within the Cisco sales space 5639 seize a espresso and see what Webex Join can do for you.
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