Since Search Engine Land launched, we’ve given PPC consultants a platform to share their in-depth data and well timed insights – with the aim of serving to you clear up issues, handle challenges and perceive the consistently shifting panorama of paid search, paid social and show.
What follows are hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2023 that had been contributed by our improbable group of Topic Matter Consultants.
Discover ways to keep away from repeating some critical errors that advertisers have made with their Efficiency Max campaigns. (By Menachem Ani. Printed Jan. 17.)
Getting Efficiency Max to work for lead era applications with out offline conversion knowledge could be very laborious. Study what you are able to do right here. (By Menachem Ani. Printed Feb. 14.)
5 ideas for utilizing Google Adverts retargeting with electronic mail, natural site visitors, cross-device monitoring, unsolicited mail, and social media. (By Adriana Stein. Printed Dec. 1.)
Discover ways to keep or enhance your efficiency in Google Adverts and put together for the elimination of those high-quality audiences. (By Chelsea So. Printed March 1.)
Google Adverts is basically altering the way in which suggestions work. Right here’s why you need to take excessive warning in making use of any suggestion. (By Greg Finn. Printed Jan. 5.)
Study in regards to the Hagakure methodology, a contemporary method to Google Adverts administration that blends simplicity and automation for higher outcomes. (By Benjamin Wenner. Printed Oct. 5.)
Use this script to offer GPT with details about your account and get a efficiency abstract that may be shared with purchasers and stakeholders. (By Frederick Vallaeys. Printed June 5.)
Discover real-world examples of find out how to use the characteristic to hurry up PPC knowledge processing and visualization, insights era, and extra. (By Jason Tabeling. Printed Aug. 31.)
This script may help you leverage GPT’s API to make use of the utmost variety of RSA belongings and, in flip, enhance your paid search campaigns. (By Frederick Vallaeys. Printed April 13.)
Discover ways to use ChatGPT to degree up your paid search efforts with out sacrificing technique, authenticity or creativity. (By Amy Hebdon. Printed Feb. 1.)