Danny Sullivan, Google’s Search Liaison, stated that there isn’t a such factor as an ideal method for rating an internet web page. Sullivan stated this on X, saying, “There’s no good method to observe that should be used to rank extremely in Google Search.”
Danny wrote, “Immediately I wished to share in regards to the perception that there’s some kind of “good web page” method that should be used to rank extremely in Google Search. There is not, and nobody ought to really feel they have to work to some kind of legendary method.”
Sullivan stated that that is “a perception courting again to even earlier than Google was in style.” The truth is, he stated it was one thing he “wrote about once I was a journalist in 2000,” here’s a hyperlink to that story named In Pursuit Of The Excellent Web page.
“As was the case then, so it stays true now. There’s no good method to observe…” he added.
What about third-party web optimization instruments that recommend in any other case? Sullivan stated, “There may be any variety of third-party web optimization instruments that may advise {that a} web page ought to be a sure variety of phrases lengthy or in some way constructed in a specific method for fulfillment in search. Third celebration recommendation, even information articles, may recommend some kind of factor. Following such recommendation doesn’t assure a high rating. Furthermore, such predictions and recommendation is commonly primarily based on averages — which misses the purpose that fully completely different and distinctive pages can and do reach search,” he wrote.
So what does Google suggest? “Google’s key recommendation is to concentrate on doing issues *on your readers* that’s useful. For instance, if it is sensible on your readers to see a byline for an article (and it’d!), do it for them. Do not do it since you’ve heard having a byline ranks you higher in Google (it would not),” Danny Sullivan wrote.
He stated, “put your readers and viewers first. Be useful to them. When you do that, if you happen to’re doing issues for them, you usually tend to align with fully completely different alerts we use to reward content material.”
Listed below are these posts:
There are any variety of third celebration web optimization instruments that may advise {that a} web page ought to be a sure variety of phrases lengthy or in some way constructed in a specific method for fulfillment in search. Third celebration recommendation, even information articles, may recommend some kind of factor. Following such recommendation…
— Google SearchLiaison (@searchliaison) January 9, 2024
And sorry! I forgot the screenshot within the opening publish (and may not edit so as to add it). Right here is is, from Feb. 2000. pic.twitter.com/aKIDnNY5PJ
— Google SearchLiaison (@searchliaison) January 9, 2024
What’s your good method?
Discussion board dialogue at X.