Picture by jannoon28 on FreepikLexmark is showcasing its retail-ready printers and options at NRF 2024, Retail’s Large Present and Expo, Jan. 14 to 16, on the Jacob Okay. Javits Heart in New York. The brand new Lexmark Engagement Automation Platform (LEAP) transforms buyer interactions and drives gross sales with hyper-localised, automated social media posts.
“Retail is as soon as once more at a crossroads as we head to NRF 2024,” mentioned Paul Merritt, an trade director for retail at Lexmark. “As retailers have a guarded positivity for 2024, they proceed to search for new methods to extend income whereas delivering an distinctive buyer expertise. We’re excited to share how Lexmark can assist retailers optimise their processes and ship significant outcomes with easy-to-use retail-specific options.”
Right here’s what will likely be on show in Lexmark sales space #5810:
Drive retail gross sales and foot site visitors with hyper-localised social media adverts by way of the brand new Lexmark Engagement Automation Platform (LEAP).
Whether or not it’s an advert to scale back shrink (meals waste), a sale targeted on a listing imbalance, a brand new product launch or a particular occasion, LEAP makes it simpler to automate one-to-one promotions that drive footfall to native shops. Merchandisers and retailer associates can set off hyper-personalised sale posts and increase adverts primarily based on particular person retailer stock circumstances by means of loyalty program apps and social media platforms like Fb and Instagram. With its superior analytics and reporting capabilities, LEAP gives the insights wanted to measure success and make data-driven choices.
The LEAP platform helps retailers by way of engagement, automation and loyalty purposes.
- Engagement: To interact consumers, centre promotions round buyer shopping for patterns with an engagement automation platform that posts localised content material – equivalent to store-specific provides, occasions and domestically grown produce initiatives.
- Automation: Schedule and handle computerized localisation and supply of company promotional messaging with an engagement automation platform to succeed in shoppers by means of social media with hyper-local content material round every retailer or viewers area.
- Loyalty: Appeal to native prospects with an engagement automation platform that sends store- and corporate-initiated provides to geo-fenced social media apps like Fb and Instagram and loyalty program purposes.
As well as, print and software program options/demonstrations on the NRF present flooring will embody choices that assist retailers:
- Acquire management and visibility with a single signage platform.
- Appeal to, have interaction and convert prospects.
- Prolong their funding with retail-rugged units.
- Drive financial savings and ease with cloud-based options.
- Scale back environmental impression with sustainably designed applied sciences.
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