NRF (Retail’s Large Present) is an occasion centered on “what’s subsequent” for retailers. It’s a chance to showcase our innovation, sustainability, and enterprise worth. This 12 months, we featured over 40 theater classes serving to retailers deal with their greatest challenges. The completely different classes leveraged subjects like cybersecurity, digital merchandising, personalised engagement, behavioral insights, and queue administration. Regardless of the big selection of subjects, three themes resonated all through every day of the occasion. Right here’s what I noticed.
1. Wealthy personalised communication drives the fitting engagement
Boston Consulting Group has mentioned personalization of the patron journey can drive as much as a 40% bigger basket, that means extra income for the retailer. Webex Join can ship a wealthy, personalised engagement on a shopper’s system, each inside and outside the shop, with out having to put in a shopper app. Webex Join may present extra channels for Cisco Contact Middle, permitting customers to have interaction digitally, permitting extra environment friendly utilization of CC brokers, releasing them to focus the place 1:1 private engagement is required.
Engagement isn’t just for customers. In a time the place many retailers wrestle to draw and retain adequate high quality employees, the flexibility to have interaction with employees, streamline hiring processes, onboard employees, and digitally allow HR techniques to draw the next-generation associates, could make the distinction in whether or not they selected to work for one retailer or a competitor.
2. Loss and Fraud are an enormous concern
Theft and fraud are two of the biggest challenges going through retailers in the present day. As theft and fraud develop exponentially, the problem has been exacerbated by retail labor shortages. Investigating loss is dear, requiring “Loss Prevention” employees to undergo hours of video within the hope of seeing one thing helpful. Conventional loss prevention is merely passive loss recording. We provide options that transfer retailers to lively loss and fraud detection the place suspicious exercise is detected, flagged, and despatched to the safety staff immediately. Whereas there’s no one-size suits all method, we work with a lot of companions to deliver the fitting choices to the desk.
3. Tech solely issues when you’ve solved an issue
Retailers go to NRF as a result of they’re open to understanding how they will enhance their retailer expertise, each entrance of home and again of home. By specializing in the end result, we ship game-changing experiences for each prospects and associates. A number of examples:
- We demonstrated how our Meraki platform can unleash the facility of real-time footfall analytics to trace traffic-to-conversion ratios, present retailer operations insights and improve retailer layouts and product placements.
- ThousandEyes provides retailers unprecedented visibility into their operations setting and permits real-time monitoring for anomalies or outages. This implies they will act earlier than that outage impacts enterprise.
- Cisco Areas helps retailers visualize their shops, distribution middle, or carpeted areas, in a single pane of glass. It shows information from a wide range of sensors and techniques, like temperature, occupancy, air high quality, and different information in a location-based info, in an simply digestible interface.
- Duo’s Entry Administration options assist retailers meet key FTC and PCI DSS compliance necessities by stopping credential assaults and limiting lateral motion.
- Cisco AppDynamics empowers retailers to ship an impeccable shopping for expertise by permitting our retailers to trace each side of the client journey throughout varied digital platforms.
Your trusted know-how associate in retail
Should you had the prospect to cease by our sales space, thanks! The conversations and face-to-face interactions my staff and I had with our prospects, friends, and companions have been nothing in need of inspiring. We discovered quite a bit too! Cisco is performing some unbelievable work driving true outcomes for our prospects, and NRF ‘24 was an excellent showcase of the place we are able to go from right here.
I hope you loved our theater classes, demo space, and (my private favourite) the Café Cisco. I used to be in a position to cell order my espresso as quickly as I stepped into the sales space and as soon as I bought to the drive-thru window, it was prepared for decide up. For all our Cisco NRF content material, I encourage you to go to our microsite.
Large thanks to the entire companions, prospects, and the Cisco staff who made NRF profitable. See you all subsequent 12 months!
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