This isn’t one other run-of-the-mill roundup of the “greatest” search engine optimisation podcasts on the market. I polled Twitter, then trawled by means of the suggestions to search out high quality ones which can be nonetheless producing common episodes.
From broader discussions on search engine optimisation to extra technical deep dives, these 15 podcasts are perfect for each form of marketer. So pay attention intently, and vote to your favorites.
Loading …1. The Authority Hacker Podcast
Hosts: Gael Breton, Mark Webster
Subjects: search engine optimisation, advertising, content material advertising
Frequency: Weekly
Avg. episode time: 60 minutes
Web site: Authority Hacker
Pay attention on: Spotify, Soundcloud, Apple Podcasts, Stitcher
This well-loved podcast is equal components informal and informative. Gael Breton and Mark Webster make a convivial pair, and talk about all issues search engine optimisation in between witty banter.
Other than protecting Google updates, Gael and Mark sort out search engine optimisation questions and share their experiences working authority web sites and blogs—together with how they constructed and bought one among their web sites for a six-figure sum.
2. Search Off the Document
Host: Google’s Search Relations Workforce
Subjects: search engine optimisation, tech search engine optimisation
Frequency: Weekly
Avg. episode time: 25 minutes
Web site: Search Off the Document, Twitter
Pay attention on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the Document
Curious concerning the internal workings of Google Search? Go behind the scenes with Search Off the Document.
Episodes heart on launches, Google Search Console characteristic prioritizations, and tasks that Google Search groups are engaged on—whereas sometimes veering into technical territory with discussions on JavaScript and extra.
To additional your studying, transcripts are shared on the official web site.
3. The Recipe for search engine optimisation Success
Host: Kate Toon
Subjects: search engine optimisation, social media, content material advertising
Frequency: Each two weeks
Avg. episode time: 35 minutes
Web site: The Recipe for search engine optimisation Success
Pay attention on: Spotify, Apple Podcasts, Stitcher
Right here’s an search engine optimisation podcast with a distinction: Kate Toon labels every episode “beginner” or “techie,” making it straightforward to tailor your studying.
We additionally like the brand new “toon tip” episodes, which provide a condensed overview of subjects like Core Internet Vitals and Google updates in beneath 20 minutes.
Previous visitors embody Rand Fishkin and Barry Schwartz—so that you’re assured to be taught one thing new each time.
4. search engine optimisation 101
Hosts: Ross Dunn, Scott Van Achte
Subjects: search engine optimisation, paid search
Frequency: Each three weeks
Avg. episode time: 30 minutes
Web site: search engine optimisation 101
Pay attention on: Spotify, Apple Podcasts, Soundcloud, Stitcher, iHeartRadio
search engine optimisation 101 covers the newest in Google updates and search engine optimisation information—making it appropriate for entrepreneurs of all ranges.
Hosts Ross Dunn and John Carcutt beforehand led the podcast for over 11 years till John’s passing in 2021. Whereas he left large sneakers to fill, Scott Van Achte—a senior search engine optimisation at Stepforth Internet Advertising—is a wonderful co-host too.
5. Voices of Search
Host: Benjamin Shapiro
Subjects: search engine optimisation, tech search engine optimisation, content material advertising
Frequency: Each different day
Avg. episode time: 20 minutes
Web site: Voices of Search
Pay attention on: Spotify, Apple Podcasts, Google Podcasts
In search of succinct search engine optimisation ideas however brief on time to trawl the net? Flip to Voices of Search.
This podcast focuses on search engine optimisation and content material advertising, with near-daily episodes spanning 10–20 minutes. Given the low dedication required per sitting, it’s far simpler to pay attention attentively as host Benjamin Shapiro tackles all of the helpful stuff, such as:
- Optimizing how-to content material.
- Figuring out the most effective content material codecs to your viewers.
- Cell search engine optimisation modifications.
- How social media impacts search engine optimisation.
I like how clear-cut the conversations are. Notable visitors embody Dmitry Dragilev, founding father of JustReachOut.io, and Invoice King, founder and host of GTO Podcast (a present for development entrepreneurs).
6. The Search Engine Journal Present
Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Subjects: search engine optimisation, paid search, social media, entrepreneurship, content material advertising
Frequency: Each two weeks
Avg. episode time: 40 minutes
Web site: The Search Engine Journal Present
Pay attention on: Spotify, Apple Podcasts
Previously referred to as Advertising Nerds—and, later, Search Engine Nerds—this twice-monthly present has advanced since its launch in 2014 to turn into a go-to for search engine optimisation professionals. And for good purpose too, given the caliber of visitors who’ve graced the podcast. These embody Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc., Canada’s Matt McGowen.
Along with roping in search engine optimisation consultants to debate trending subjects, comparable to futureproofing your search engine optimisation practices, the hosts run occasional giveaways and contests.
We reckon this present is greatest suited to seasoned SEOs. The conversations can get a little bit technical, as within the case of this episode on enterprise website crawl administration.
7. Crawling Mondays
Host: Aleyda Solis
Subjects: search engine optimisation, tech search engine optimisation, hyperlink constructing
Frequency: Month-to-month
Avg. episode time: 25 minutes
Web site: AleydaSolis.com
Pay attention on: Spotify, Google Podcasts, Apple Podcasts, Anchor, YouTube
This YouTube-to-podcast present is hosted by Aleyda Solis, whose robust following on Twitter speaks of her expertise.
Other than being the founding father of digital advertising consultancy Orainti and distant work platform Remoters, Aleyda dedicates her time to creating Crawling Mondays a podcast price your whereas.
Whereas episodes are rare, there’s lots so that you can dig into: search engine optimisation opinions, interviews, and associated information. There are additionally how-to recommendations on constructing a profitable search engine optimisation technique, doing native search engine optimisation, and undertaking administration for businesses.
I significantly like the standard of visitors who’ve come on the present, together with Lisa Paasche, Areej AbuAli, and Marie Haynes. Right here’s one that includes our very personal Patrick Stox:
8. Search with Candour
Host: Jack Chambers-Ward
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: Search with Candour
Pay attention on: Spotify, Apple Podcasts, Google Podcasts, Pocket Casts, Stitcher
On this podcast by digital company Candour, in-house search engine optimisation specialist Jack Chambers-Ward covers technical and common search engine optimisation subjects so you may deepen your experience within the area.
There’s a little bit of all the things—from a dialogue on SGE and the way forward for SERPs to a enjoyable crossover with The search engine optimisation Mindset podcast on dealing with nervousness at conferences.
9. The search engine optimisation Mindset
Hosts: Sarah McDowell, Tazmin Suleman
Frequency: Weekly
Avg. episode time: 40 minutes
Web site: The search engine optimisation Mindset
Pay attention on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts
This present isn’t about search engine optimisation—not likely, anyway. Hosts Sarah McDowell and Tazmin Suleman mix their mindset teaching and search engine optimisation expertise to discover recommendations on constructing confidence and optimizing your search engine optimisation profession, though we reckon lots of their insights might be utilized throughout different roles and industries.
Often, different consultants weigh in—from scaling your search engine optimisation expertise with Previsible’s Jordan Koene to stepping outdoors your consolation zone with B-Digital’s Rejoice Ojiaku.
Right here’s one among my favourite episodes:
10. Adventures in Native Advertising
Host: Claire Carlile Rees
Frequency: Month-to-month
Avg. episode time: 50 minutes
Web site: Adventures in Native Advertising
Pay attention on: Spotify, Apple Podcasts, Google Podcasts
What does it take to execute native search engine optimisation successfully and outrank your competitors?
Let BrightLocal’s Claire Carlile Rees present you. After a yearlong hiatus, the podcast returned in June 2023 and has stored us listening with a eager ear. Entrepreneurs like Levi Williams-Clucas and Andi Jarvis have guest-starred to debate:
There’s additionally a enjoyable phase known as Room 404, during which visitors share their greatest advertising pet peeves.
11. The SaaS search engine optimisation Present
Host: George Chasiotis
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: The SaaS search engine optimisation present
Pay attention on: Spotify, Apple Podcasts, YouTube
This Ahrefs-sponsored podcast by advertising company Minuttia options a number of the prime minds within the SaaS trade, and George Chasiotis is aware of simply the correct inquiries to ask.
Whether or not a dialogue on technical search engine optimisation with UpWork’s Brian Shumway or a case research on HubSpot’s search engine optimisation technique with Bianca Anderson, you’re sure to go away every episode feeling a little bit smarter.
12. The search engine optimisation Rant
Host: Mordy Oberstein
Frequency: Month-to-month
Avg. episode time: 28 minutes
Web site: The search engine optimisation Rant
Pay attention on: Spotify, Apple Podcasts, Soundcloud
Mordy Oberstein isn’t only a well-known identify within the area. He heads search engine optimisation branding at Wix and co-hosts different widespread podcasts, together with Fringe of the Internet with Erin Sparks.
The search engine optimisation Rant is his solo undertaking during which main search entrepreneurs share their unfiltered insights on being an LGBTQ+ ally in search engine optimisation, programmatic search engine optimisation for content material technology, and extra.
13. The SERP’s Up
Hosts: Mordy Oberstein, Crystal Carter
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: The SERP’s Up by Wix
Pay attention on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Stitcher
Yep, it’s Mordy once more! On this podcast by Wix, the seasoned host is joined by his colleague Crystal Carter (aka Wix’s communications head).
Collectively, they strike a enjoyable and well-paced stability that’s straightforward for each entry-level and seasoned entrepreneurs to observe alongside.
I significantly just like the breadth and depth of subjects coated; suppose Google updates and worldwide search engine optimisation to discussions on constructing a sound content material technique and utilizing search engine optimisation for lead technology.
14. Rankable by iPullRank
Host: Garrett Sussman
Subjects: search engine optimisation, technical search engine optimisation, content material advertising
Frequency: Weekly
Avg. episode time: 35 minutes
Web site: Rankable by iPullRank
Pay attention on: Spotify, Apple Podcasts, Google Podcasts, YouTube
For some light-hearted listening, this weekly podcast has all of it: discussions on Google updates and AI, a macro have a look at the state of search engine optimisation, and extra technical deep dives like engaged on JavaScript search engine optimisation bugs with Jamie Indigo.
iPullRank’s Garrett Sussman is an animated host. His informal conversations with visitors, together with Jeremy Moser and Lyndon Nelson-Allen, are by no means wanting insightful.
15. The search engine optimisation Dash
Host: Adam Gent
Subjects: search engine optimisation, technical search engine optimisation, product advertising
Frequency: Month-to-month
Avg. episode time: 60 minutes
Web site: The search engine optimisation Dash
Pay attention on: Apple
The search engine optimisation Dash started as a publication (and in case you haven’t subscribed to it, I extremely suggest you do!) earlier than Adam Gent launched the offshoot podcast. In every episode, he chats with SEOs who work in product and engineering groups on the likes of Searchmetrics, Certainly, and Zoopla.
Whereas the podcast is scrappier by way of manufacturing worth—no opening credit or background music, as an illustration—the fledgling sequence already exhibits promise.
Ultimate ideas
For those who’ve by no means been an incredible podcast listener, listed here are some ideas: learn the synopsis earlier than committing to an episode, and save your favorites in an effort to simply return to them.
Did I miss any out? Share your ideas with me on Twitter.