Robert Triggs / Android Authority
TL;DR
- The ACSI 2023 award for private computing is a tie between Samsung and Apple.
- That is the primary time in 20 years that Apple hasn’t been the only real winner.
- Samsung’s tablets are possible the primary cause for gaining steam in opposition to Apple for this award.
Every year, the American Buyer Satisfaction Index (ACSI) points a report on how People are feeling about particular merchandise and firms. For the previous 20 years, the corporate with the very best rating within the private computing class has been Apple. In 2023, that streak ends.
Within the ACSI 2023 report, Samsung tied Apple. Each corporations earned a rating of 83. That’s a leap of 1 level for Apple and two factors for Samsung in comparison with final yr.
The non-public computing class contains laptops, tablets, and desktop computer systems. For Apple, this might encompass MacBooks, iPads, and desktop PCs such because the Mac Mini. For Samsung, this would come with its line of Galaxy E-book laptops, Galaxy Chromebooks, and the Galaxy Tab sequence. The corporate doesn’t make desktop PCs.
In keeping with the ACSI, Samsung’s tie with Apple is probably going on account of rising buyer satisfaction with the Galaxy Tab sequence, particularly. It’s because pill satisfaction in America decreased this yr, however Samsung’s rating improved by 6%. In different phrases, Samsung is thrashing the general pattern.
This ACSI 2023 report is predicated on over 14,000 responses from a random number of People.
ACSI 2023: Have Samsung tablets gotten higher?
The newest pill launch from Samsung is the Galaxy Tab S9 sequence. These are notable for pulling out all of the stops concerning {hardware}. The entire household having OLED screens and full IP68 scores, for instance, are stuff you don’t see typically on tablets.
Likewise, Samsung’s price range choices proceed to be a superb worth. The Galaxy Tab A sequence has all the time been an inexpensive approach to get a good-enough pill. They’re good for households with younger children or individuals who want a skinny and lightweight media consumption machine.
Nevertheless, the large downfall for Samsung tablets has all the time been Android itself, not {hardware} or pricing. It’s solely been prior to now few years that we’ve lastly began to see Google take large-screen Android gadgets critically. This largely has to do with Google’s personal ambitions on this class with the Pixel Fold and Pixel Pill, each launched this yr.
It’s possible Samsung’s elevated {hardware}/worth ambitions and Google lastly bringing Android up to the mark with bigger shows have made prospects extra happy with their purchases. Clearly, Apple continues to be incomes reward for the iPad, as this ACSI 2023 report proves. However perhaps the hole between iPadOS and Android isn’t as large because it as soon as was.