Many individuals have blended emotions over Twitter’s rebranding to X, in preparation for its transformation into proprietor Elon Musk’s imaginative and prescient of an “every part app.” However on the U.S. App Retailer, customers have been venting their frustrations over the identify change, resulting in a surge in 1-star detrimental opinions, a brand new evaluation exhibits.
In keeping with information from market intelligence agency Sensor Tower, practically 78% of all of the U.S. iOS opinions of the newly renamed X app have been 1-star opinions since July twenty fourth, the day of the official rebrand, in contrast with simply 50% over the earlier two weeks. (50% remains to be not a terrific quantity and one which speaks to different consumer complaints concerning the quite a few adjustments Twitter has made below Musk’s possession.)
The brand new 1-star opinions are in direct response to the rebrand, Sensor Tower notes, as customers wrote how they’re upset with the brand new brand and identify.
“Deliver again the BIRD,” writes one consumer.
“GIVE US BACK THE BIRD!!!” shouts one other.
“What’s X?,” asks a 3rd reviewer.
“Good app gone dangerous,” provides a fourth.
“Ugly,” one other criticism states, adopted by one dubbing the brand new app a “dumpster hearth,” and so forth.
Nevertheless, the rebranding has not been all dangerous information for the corporate previously often known as Twitter.
In truth, Sensor Tower’s information signifies that X’s worldwide installs grew 20% week-over-week within the wake of the rebranding. There was a associated 3-4% improve in weekly consumer development, as effectively.
Earlier this month, X CEO Linda Yaccarino claimed the app utilization was at an all-time excessive, and on July 28, X proprietor Elon Musk posted that month-to-month customers had reached a brand new excessive this 12 months. Neither exec was forthcoming with the precise dates and instances that utilization peaked, although.
Regardless of the expansion, Sensor Tower’s evaluation revealed some troubling numbers, too. Per its panel, time spent per consumer fell 7% for the week, and day by day periods per consumer fell 6% following the renaming of the app to X.
“Although Twitter utilization and engagement usually show some volatility because of seasonality and the information cycle, among the declines in engagement could also be attributable to customers’ frustration with adjustments to the app,” stated Abe Yousef, Senior Insights Analyst at Sensor Tower.
In fact, such a dramatic rebranding was more likely to trigger a backlash.
Arguably, Twitter had not been a profitable firm below prior management, so there may be some rationale behind giving the app an enormous makeover and a brand new objective. Nonetheless, it stays to be seen if X can thrive after shedding the belief and goodwill of a few of its longtime Twitter customers within the course of.