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Sunday, November 24, 2024

Cisco and Our Companions: We Are Higher Collectively!


Picture of Rodney Clark, SVP of Partnerships and Small & Medium Business
Co-authored by Rodney Clark, SVP of Partnerships and Small & Medium Enterprise

Thanks to all of our Companions who joined us digitally or traveled to Miami Seaside for Cisco Associate Summit 2023. This occasion is one we stay up for all yr–and what a tremendous week it was. From the worldwide keynotes, chief perception periods, rigorously curated breakout periods, and in depth 1:1 conferences and networking alternatives, we organized round one aim–to be Higher Collectively.

We’re dedicated to creating this program partaking, inspiring, and related with instantly relevant content material that will help you develop and evolve your enterprise. Your suggestions up to now signifies we hit the mark, however please proceed to share suggestions together with your native groups. We need to hear from you!

We additionally need to reiterate what you heard from us and the opposite Cisco audio system–THANK YOU. Thanks for serving to us serve our mutual clients, for bringing our know-how to life and rising its worth. Thanks for pushing and difficult us and preserving us accountable. As we glance outdoors and look to the long run, it’s clear–one of the best ways ahead is collectively.

We’re in a brand new period

The world is altering quickly. The time-tested methods now we have leaned on to succeed are evolving and, in some instances, should be fully redrawn. Be assured–Cisco is prepared–not only for right now’s challenges, however for the alternatives of tomorrow. We’re accelerating our tempo of innovation, our platform technique is working, and our portfolio is the strongest it’s been in a long time. The Cisco Associate Ecosystem is stronger, extra resilient, and extra related to our buyer wants than ever. When these components mix, magic occurs. Put merely, we’re Higher Collectively.

We’re serving to you develop and evolve

It’s not nearly what we are able to ship collectively. It’s about how we ship collectively. Over the previous yr, we’ve labored to rework our engagement mannequin, to take away the friction in our GTM technique, and stage up how we serve clients collectively. We now have created joint provides, added new gross sales motions, and aligned how we go to market to promote and win. And all of that is underpinned with automation, AI, and insights to ship collectively all through the lifecycle. Just a few highlights…

  • Now you may make the most of the entire Cisco portfolio in a managed service movement with 18 pre-bundled provides that require minimal customization, so you may add your providers, differentiate your supply, and get to market sooner.
  • Extra Cisco provides, extra options, new incentives, and higher area alignment are enabling us to win collectively in Cloud Marketplaces.
  • We’re recruiting the precise specialty companions–ISVs, consultants, business consultants, and different non-transacting companions–so you may create options for brand spanking new patrons and ship the distinctive outcomes our clients are searching for.
  • And with the most recent enhancements to the Associate Expertise Platform (PXP), you may have much more actionable, guided, and personalised insights that will help you develop and evolve your Cisco observe.

And there’s way more to come back: a simplified incentive construction, extra predictive and prescriptive insights, and continued alignment of our GTM to simplify and improve your expertise working with Cisco and our sellers. Moreover, whereas enterprise clients are and stay essential to Cisco and our go-to-market technique, you’ll see a extra intense give attention to our partner-led SMB gross sales movement, as these clients more and more undertake know-how as a part of their digital transformation journey.

We’re Higher Collectively

To be clear: Cisco is and can all the time be a partner-led firm. We dedicated to this mannequin 27 years in the past, and it continues to be our single greatest differentiator available in the market. We’re excited in regards to the alternative in entrance of us–let’s go get it collectively!

 

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