Who says retail is useless? If the brand new DJI Fifth Avenue is any indication, it’s alive. And, it’s respiration recent life to the concept of what a retail retailer ought to appear to be.
DJI on March 4, 2024 opened a brand new idea retailer on New York Metropolis’s well-known Fifth Avenue. This marks the primary such idea retailer in the US from DJI, which has opened different comparable shops in Asia and the UK. I even visited DJI’s retailer in Hong Kong again in 2018, which was an identical idea. That particular Hong Kong retailer really closed in 2021, although reopened in 2023.
The New York Retailer, like all the opposite DJI shops on this planet, present a novel method to put your palms on precise DJI merchandise, whereas getting 1:1 consideration from DJI staff. No ready on maintain vital. For DJI devotees, they’re a vacation spot. And for folks new to drones, the shops supply up an area to study in regards to the expertise.
Right here’s all the things you should know in regards to the new DJI Fifth Avenue idea retailer:
DJI’s New York Metropolis retailer: all the things you should know
What to anticipate from the DJI Fifth Avenue idea retailer
Unsurprisingly, the shop sells virtually all the lineup of DJI’s digital camera drones, handheld imaging units, motion cameras and associated equipment which might be nonetheless in manufacturing. For instance, customers who stroll in immediately ought to anticipate to see the newest Mavic, Air, Mini, Avata, Encourage, and FVP (First Particular person View) drone sequence in addition to the skilled and shopper handheld merchandise, together with Ronin, Osmo Pocket, Osmo Motion, and Mic sequence.
It’s a spot to get your palms on the latest DJI tech, which lately is the Ronin 4D-8K, Osmo Pocket 3 and DJI Mini 4 Professional.
Past shopping for stuff, it’s additionally a spot to get after-sales assist from an in-person DJI worker. That’s a mannequin that largely mirrors different electronics producers akin to Apple. Apple is known for the ‘Genius Bar’ present in its shops. It’s additionally a key transfer for DJI, which has lengthy been criticized for its customer support (or lack thereof). By virtually any metric, the power to get in-person assist ought to resolve that drawback — so long as you’re fortunate sufficient to be bodily current in New York your self to truly get that assist.
There’s even a drop-off and pick-up service for {hardware} repairs, upon which DJI touts a 48-hour turnaround time. For all purchases made in-store, you’re entitled to a 60-day, no-questions-asked return coverage.
The design of DJI’s Fifth Avenue idea retailer
As DJI has executed with the aesthetic of its merchandise (I’m taking a look at you, modern, white, curved DJI Phantom drone), the design of the brand new DJI New York retailer largely mirrors the Apple aesthetic.
Throughout each the storefront and inside, it’s a futuristic design that embraces the ultramodern, minimalist aesthetic. White oak finishes body aluminum composite supplies.
go to the DJI NYC retailer
The DJI NYC retailer is positioned at 685 Fifth Avenue. That’s sandwiched between E 54th Road and E 53rd Road. It sits adjoining to different huge names in retail together with Coach, Stuart Weitzman and Tag Heuer. It’s additionally proper subsequent to the Microsoft Retailer, giving tech nerds a compelling block to buy. The present New York DJI retailer hours (although they might change) are:
- Tuesday by Sunday: 10 a.m. to eight p.m.
- Monday: 11 a.m. to 7 p.m.
For much more retailer photographs (and for updates in regards to the retailer), take a look at the official DJI New York Metropolis Retailer Instagram account.
The place can I discover different DJI shops world wide — and the place will DJI launch extra?
Whereas that is the primary DJI retailer in the US, it’s not the primary on this planet.
Over in the UK, you’ll discover one in Birmingham, known as the DJI | Hasselblad Flagship Retailer by DJI Retail UK. Opened in 2023, the shop is positioned within the metropolis middle subsequent to the Bullring buying middle.
Its presence is extra sturdy in Asia. That features the corporate’s retailer in Beijing. Positioned in Beijing’s central enterprise district, DJI’s Beijing Flagship Retailer spans two-stories. Surrounded by glass, it options that acquainted industrial design with wood counters.
Additionally in China, DJI runs a DJI Flagship Retailer in Hangzhou. Once more, Hasselblad stands on the entrance and middle, with a Hasselblad Interactive Zone, plus areas for flight exams and workshops.
And don’t overlook DJI’s fantastically designed retailer in Shenzhen, not removed from the lavish DJI headquarters constructing, which opened in 2022.
The listing goes on.
And in the event you suppose you’ve seen a DJI retailer within the U.S., you’re not totally unsuitable, however you’re not totally proper both. Approved DJI sellers can run their very own brick-and-mortar shops. At one level, you possibly can store at a DJI Approved Retail Retailer in San Francisco’s Jackson Sq.. And never removed from the official DJI retailer on Fifth Avenue, you’ll discover a licensed DJI retail retailer in Backyard State Plaza in Paramus, New Jersey.
Now that NYC has an official DJI retailer, will we see extra shops across the U.S.? DJI hasn’t explicitly stated sure, however Christina Zhang, Senior Director of Company Technique at DJI, has urged that the corporate continues to be making an attempt to develop its shopper division — which can very nicely suggest extra retail shops.
“We proceed to see rising shopper demand all through North America as we develop our shopper product portfolio,” Zhang stated. “With the opening of our Fifth Avenue idea retailer, we’re creating an area for our clients to study, uncover and store.”
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