In half one, we realized extra about Fabrice Canel of Microsoft Bing and spoke about indexing high quality. Partly two we dig extra into of the priority round content material technology by means of generative AI instruments and IndexNow. We now have 70 billion URLs per day that Bing processes, will that develop to twice or thrice as a lot with these instruments?
Fabrice mentioned they’re laser-focused on satisfying the Bing searcher. So if the Bing consumer loves the AI content material, then it’s okay. Years in the past, Microsoft.com was the highest fifth property on the web, however that’s not the case, new websites got here out and changed it. It’s all about what customers need and Bing will comply with and anticipate these wants.
He’s seeing numerous new content material on the web on the internet as of late plus much more misspellings.
IndexNow
Two years in the past, Microsoft began to push for IndexNow they usually have seen numerous adoption. IndexNow is a protocol to tell serps of the most recent modifications in your site, by means of a ping resolution. We reported on this rather a lot right here, and can proceed to take action. IndexNow is much more wanted throughout the instances of generative AI, he mentioned.
We then briefly spoke in regards to the Bing URL submission API and in addition the content material submission API, however he nonetheless recommends utilizing IndexNow over these however they each work. Spam remains to be a problem for Bing, he mentioned the largest problem is when a website is hacked and that may trigger points.
IndexNow has greater than 20 million distinctive websites and a pair of billion URLs per day processed by means of the protocol. It’ll develop much more within the subsequent a number of months, Fabrice mentioned.
You possibly can comply with Fabrice Canel on Twitter @facan or on LinkedIn.
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