Google Advertisements API model 14.1 is now accessible – two months after model 14 was launched.
The minor replace consists of extra search time period knowledge, new advice varieties and account administration help.
Why we care. The up to date model of Google Advertisements gives a variety of recent instruments and options that will help you higher monitor the efficiency of campaigns, to be able to make knowledge led choice to enhance optimization effectivity.
Improve wanted. To be able to use a number of the new Google Advertisements API model 14.1 options, you will have to improve your consumer libraries and consumer code. The up to date consumer libraries and code examples are set to be printed by Google subsequent week.
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New options. Though there are not any breaking adjustments, there are a number of new options accessible by means of the up to date Google Advertisements system:
- Account Administration
- Buyer.customer_agreement_setting which reveals if the client has accepted the lead type time period of service
- Property
- New fields in AssetGroup to indicate whether or not the asset group is serving or the the explanation why it is not serving: primary_status and primary_status_reasons
- New fields in AssetGroupAsset to indicate whether or not the asset group asset is serving or the the explanation why it is not serving: primary_status, primary_status_details and primary_status_reasons
- New values within the CallToActionType enum: BUY_NOW, DONATE_NOW, ORDER_NOW, PLAY_NOW, SEE_MORE, START_NOW, VISIT_SITE and WATCH_NOW
- New values within the AssetLinkError enum: CUSTOMER_NOT_VERIFIED, UNSUPPORTED_CALL_TO_ACTION and PAGE_FEED_INVALID_LABEL_TEXT
- Billing
- New fields in Bill and AccountSummary: export_charge_subtotal_amount_micros, export_charge_tax_amount_micros and export_charge_total_amount_micros
- Campaigns
- New values within the CampaignPrimaryStatusReason enum: HAS_ASSET_GROUPS_DISAPPROVED, HAS_ASSET_GROUPS_LIMITED_BY_POLICY and MOST_ASSET_GROUPS_UNDER_REVIEW
- (Allowlisted accounts solely) DiscoveryCampaignSettings with upgraded_targeting: When upgraded_targeting is ready to true, you’ll be able to add a location and a language as an advert group criterion
- Standards
- New enum worth: CriterionError.INVALID_DETAILED_DEMOGRAPHIC
- (Allowlisted accounts solely) Assist for including LanguageInfo and LocationInfo as an AdGroupCriterion: That is accessible just for a Discovery marketing campaign with upgraded focusing on enabled
- Experiments
- New values within the ExperimentError enum: DUPLICATE_EXPERIMENT_CAMPAIGN_NAME, CANNOT_REMOVE_IN_CREATION_EXPERIMENT and CANNOT_ADD_CAMPAIGN_WITH_DEPRECATED_AD_TYPES
- Suggestions
- PerformanceMaxOptInRecommendation which recommends creating the primary Efficiency Max marketing campaign within the account
- ImprovePerformanceMaxAdStrengthRecommendation which recommends enhancing the asset group’s energy of a Efficiency Max marketing campaign
- MigrateDynamicSearchAdsCampaignToPerformanceMaxRecommendation which recommends migrating a Dynamic Search Advert marketing campaign to Efficiency Max
- Reporting
- New metrics and segments about new versus returning clients: metrics.new_customer_lifetime_value, metrics.all_new_customer_lifetime_value and segments.new_versus_returning_customers
- New customer_search_term_insight and campaign_search_term_insight views: metrics.search_volume reveals the amount vary for a search time period perception class
- Buying
- New fields for itemizing teams: ListingGroupInfo.path and AssetGroupListingGroupFilter.path
- New discipline: ShoppingSetting.advertising_partner_ids
- New values within the CampaignError enum: NOT_LINKED_ADVERTISING_PARTNER and INVALID_NUMBER_OF_ADVERTISING_PARTNER_IDS
- Movies
- (Allowlisted accounts solely) AdType.DISCOVERY_VIDEO_RESPONSIVE_AD and its corresponding DiscoveryVideoResponsiveAdInfo
Deep dive. Learn the Google Advertisements API model 14.1 announcement in full for extra info.
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In regards to the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was web optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with web optimization company Blue Array to co-author Amazon bestselling e-book ‘Mastering In-Home web optimization’.