Google has despatched out an electronic mail to some advertisers utilizing location asserts inside Google Advertisements with “new coverage necessities.” In brief, it says that in case your location is closed, not acknowledged, or doesn’t match the enterprise advertisements location, then Google Advertisements location property should not allowed.
Google wrote, “Places which can be closed, not acknowledged by Google, or don’t match the enterprise operating the advert (excluding affiliate places), won’t be allowed as Location property.” “Additionally, property with services or products that don’t match the required location won’t be allowed,” Google added.
This shall be up to date on December 20, 2023 and can ramp up with enforcement over the next 8 weeks.
If Google finds that your location asset would not adjust to these insurance policies, the placement asset will obtain a “Disapproved” standing. Disapproved location property cannot be utilized in your advert campaigns. For those who disagree with the disapproval, you can attraction the choice by following the directions within the Google Advertisements console.
This was noticed by Anthony Higman who posted this on X and stated, “So to be trustworthy, I’m responsible of this one! I’ve an account the place certainly one of my shoppers Google Enterprise Profiles Was Closed, however continues to be showing and is energetic in advertisements. We did not take away it as a result of we did not wish to negatively have an effect on efficiency for that location, however I assume its a wider…”
Right here is that electronic mail:
The e-mail reads:
New coverage necessities for location property inside Google Advertisements
Expensive Advertiser,
Google shall be updating the Location asset necessities coverage and start implementing the coverage replace on December 20, 2023 with a gradual ramp-up over roughly 8 weeks.
What’s altering?
This replace defines the varieties of location property that are not allowed on Google Advertisements. All relevant insurance policies shall be enforced in your location property. Places which can be closed, not acknowledged by Google, or don’t match the enterprise operating the advert (excluding affiliate places), won’t be allowed as Location property. Additionally, property with services or products that don’t match the required location won’t be allowed. Evaluation the Location asset necessities coverage on December 20, 2023 for extra detailed data.
How will this replace be enforced?
If we detect that your location asset would not adjust to these insurance policies, the placement asset will obtain a “Disapproved” standing. Disapproved location property cannot be utilized in your advert campaigns. For those who disagree with the disapproval, you can attraction the choice by following the directions within the Google Advertisements Ul.
Evaluation this coverage replace to find out whether or not or not any of your location property adjust to the coverage.
Thanks to your cooperation.
Sincerely,
The Google Advertisements Crew
Discussion board dialogue at X.