Google Advertisements later this month will replace its insurance policies for adverts that supply rewards to permit oblique or non-monetary objects to be supplied as rewards. This coverage change will occur on October 31, 2023.
Google stated that direct financial objects stay disallowed as rewards below any circumstance, so there isn’t any change there.
I acquired this electronic mail by way of my AdMob adverts account however some AdSense publishers are receiving it as properly.
Google wrote that there are three circumstances to this exception:
(1) The reward is simply redeemable and usable for an merchandise or service inside the writer’s platform, web site or app;
(2) The reward is non-transferable; and
(3) Rewards which can be a reduction or voucher for bodily objects should not exceed 25% of the merchandise’s whole worth.
The e-mail goes on to say:
For the needs of the up to date insurance policies:
- “Direct financial objects” imply any type of authorized tender, or different modes of cost that can be utilized on to buy items or providers in the actual world. Examples: Money, cryptocurrency, reward card
- “Oblique or non-monetary objects” imply something with financial worth however which isn’t a direct mode of cost in the actual world, or something that doesn’t have financial worth in the actual world. Examples: Reductions, loyalty rewards or factors, product free delivery, services or products free trial, recreation character additional life, recreation character pores and skin
- “Non-transferable” means a reward that’s solely redeemable and usable by the identical person who acquired it, and isn’t instantly convertible into direct financial objects or objects that may be transferred to a 3rd celebration. Examples: A reduction code, loyalty factors or a recreation merchandise that’s solely redeemable and usable by a selected person by way of their logged-in account, and can’t be instantly transformed into money or used to buy any merchandise that may be transferred to a different individual
Google wrote, “Please evaluate the replace to find out if it impacts your advert models that supply rewards. In case your advert models that supply rewards have been beforehand disapproved however you consider they need to now not be disapproved following the replace, chances are you’ll request a evaluate or enchantment on or after 31 October 2023. Be taught extra about requesting a evaluate or enchantment.”
Here’s a screenshot of the e-mail I acquired:
Right here is another person who acquired this:
Examples: Reductions, loyalty rewards or factors, product free delivery, services or products free trial, recreation character additional life, recreation character pores and skin
— Amit Saha (@amitsh053) October 11, 2023
Discussion board dialogue at X.