Google’s Advert Liaison, Ginny Marvin, posted a X/Twitter thread clarifying a number of the confusion about model security controls & reporting supported in PMax, Efficiency Max campaigns.
Ginny Marvin wrote, “There’s been some confusion about model security controls & reporting supported in PMax. So I need to share a rundown of vital levers accessible that will help you management the forms of content material your PMax advertisements can seem subsequent to in Search, Buying, Show & Video stock.”
(1) Search & Buying suitability controls:
– New PMax campaign-level model exclusions stop your advertisements from serving for particular model queries in Search & Buying
– Account-level destructive key phrases stop your advertisements from exhibiting for these queries in Search & Buying
(2) Show & Video suitability controls:
PMax helps your whole account-level content material suitability settings – accessible from the Instruments icon in Google Adverts
(3) Content material labels help you slender the maturity stage of YouTube & GDN content material your advertisements can present on or subsequent to. That is the place you may discover the one-click “content material appropriate for households” possibility, for instance.
(4) Stock kind, expanded, commonplace, restricted, lets you rapidly select the kind of content material greatest suited to your model on YouTube & GDN.
(5) Content material kind exclusions stop advertisements from exhibiting on sure areas of video content material reminiscent of reside streaming or embedded YouTube video
(6) Delicate content material classes help you exclude sure forms of GDN content material reminiscent of tragedy and battle.
(7) Exclude as much as 1000 content material key phrases to forestall advertisements from exhibiting on YouTube & GDN content material associated to these precise phrases.
(8) Placement exclusions stop your advertisements from exhibiting on particular YouTube and GDN content material. PMax respects account- and MCC-level placement exclusions. For extra on content material suitability controls see right here.
(9) PMax placement studies present the websites & apps the place your advertisements appeared and are constructed expressly for GDN model security instruments. They could be discovered within the Reviews editor in Google Adverts.
(10) The brand new Search Phrases Insights updates embrace extra classes, API integration, customized date ranges & downloading. Extra on Search Time period Insights for PMax (and extra).
Right here is the beginning of that thread:
There’s been some confusion about model security controls & reporting supported in PMax.
So I need to share a rundown of vital levers accessible that will help you management the forms of content material your PMax advertisements can seem subsequent to in Search, Buying, Show & Video stock.First up …
— AdsLiaison (@adsliaison) August 18, 2023
Discussion board dialogue at Twitter.