Google Adverts has stopped supporting Retailer Gross sales Direct (SSD) as a standalone product.
The replace signifies that SSD conversion add requests to the Google Adverts API are additionally not supported.
Why we care. For those who relied on SSD, Google said to evaluation the Retailer Gross sales onboarding information to grasp your eligibility for ongoing retailer gross sales measurement. Work along with your Google Adverts account crew to replace the characteristic.
Bettering store gross sales stories. The replace goals to simplify Google Adverts’ Retailer Gross sales product, offering improved store gross sales measurement and reporting information. It impacts companies falling into:
- Automotive OEM (Unique Gear Producer) or Automotive Regional Seller – Beta.
- Restaurant.
- Retailer.
Error message. Customers beforehand allowlisted for this characteristic will now obtain a NOT_ON_ALLOWLIST_FOR_STORE_SALES_DIRECT error when making an attempt to add SSD conversions. Nonetheless, current SSD conversions will proceed to be out there in stories.
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Concerning the creator
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was website positioning Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with website positioning company Blue Array to co-author Amazon bestselling ebook ‘Mastering In-Home website positioning’.