Google will replace the Google Adverts Healthcare and Medicines coverage from Prescription drug sale coverage to Prescription drug companies. “The Healthcare and medicines coverage web page might be up to date to mirror the brand new language on October 10, 2023,” Google wrote.
You’ll be able to learn the present coverage over right here after which examine it to this textual content:
Prescription drug companies
Google restricts the promotion of companies associated to the net prescribing, dispensation, and sale of pharmaceuticals. Companies topic to this coverage embody however will not be restricted to on-line pharmacies and telemedicine suppliers.
We decide whether or not an advertiser is selling such companies primarily based on quite a lot of components, such because the content material of your advertisements, web site, or app, in addition to the services or products that you simply provide. For person security and different causes, we err on the facet of warning in making use of this coverage, particularly for touchdown pages that hyperlink or confer with content material that in any manner seems to be or to facilitate the net prescription, dispensation, or sale of medicines.
Nations
Google permits the promotion of some companies associated to pharmaceuticals in solely these nations: Australia, Austria, Brazil, Canada, China, Czechia, Denmark, France, Germany, Hong Kong, Israel, Japan, Kenya, Mexico, Netherlands, New Zealand, Norway, Portugal, Russia, Slovakia, Sweden, Taiwan, United Kingdom, and the USA. Please verify the country-specific part of the Healthcare & Medicines coverage for particulars concerning the kinds of companies that may be promoted and necessities in every nation.
Key phrases
Below this coverage, Google permits licensed advertisers to bid on key phrases containing prescription drug phrases in solely the next nations: Australia, Austria, Canada, Czechia, Denmark, Germany, Israel, Japan, Kenya, New Zealand, Netherlands, Norway, Portugal, Slovakia, United Kingdom, and United States.
Certification
Advertisers have to be licensed by Google with the intention to serve advertisements for prescription drug companies — see how you can apply beneath. Certification necessities range by nation—verify the country-specific restrictions for each nation the place you propose to promote.
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