Google up to date their job posting structured knowledge steering with the intention to change the necessities of the way to greatest maintain Google notified of recent webpages and modifications to current webpages.
Google Job Posting Structured Information Steering
Google’s job posting structured knowledge steering is designed to assist publishers develop into eligible for enhanced visibility in Google Search outcomes by means of interactive job listings in search. It additionally supplies an outline of the method of including, testing and sustaining job posting structured knowledge.
Of specific significance is the power to inform Google of recent job posting webpages and modifications to current pages, which advantages publishers by having essentially the most related and helpful job postings out there within the SERPs.
Adjustments In The Steering For Notifying Google
The change within the steering was to make clear how publishers can notify Google of modifications and new webpages. There doesn’t appear to be a change within the steering of what to do however relatively there’s a change in how using sitemaps is emphasised and inspired.
Within the earlier model of the steering Google inspired customers to depend on the Indexing API “as a substitute of sitemaps” to straight notify Google of pages that want speedy crawling.
The earlier steering acknowledged:
“Preserve Google knowledgeable by doing one of many following actions:
For job posting URLs, we suggest utilizing the Indexing API as a substitute of sitemaps as a result of the Indexing API prompts Googlebot to crawl your web page before updating the sitemap and pinging Google. Nonetheless, we nonetheless suggest submitting a sitemap for protection of your whole website.”
The advice to make use of the Indexing API “as a substitute of sitemaps” appears to discourage using sitemaps, despite the fact that the subsequent sentence recommends submitting a sitemap for your entire website.
The up to date steering fixes the looks of a battle between the 2 sentences by changing the phrase “as a substitute of” with the phrase “and”.
It now reads:
“Preserve Google knowledgeable through the use of the Indexing API and submitting a sitemap. For job posting URLs, we suggest utilizing the Indexing API as a substitute of sitemaps as a result of the Indexing API prompts Googlebot to crawl your web page sooner. Use the Indexing API to inform Google of a brand new URL to crawl or that content material at a URL has been up to date.”
The up to date steering now recommends utilizing each the Indexing API and a sitemap, whereas clarifying that the Indexing API is quicker.
There are comparable modifications to 2 extra passages additional down the web page along with eradicating all mentions of “pinging” Google about modifications to the sitemap with a GET request.
This assertion:
“Preserve Google knowledgeable by doing one of many following actions:”
Was modified to this:
“Preserve Google knowledgeable of modifications:”
That change makes it clearer that publishers ought to nonetheless use a sitemap whereas additionally recommending using the Indexing API for quick crawling.
Google additionally eliminated the advice to make use of a GET request for getting the sitemap crawled from the steering:
“For those who’re not utilizing the Indexing API, submit a brand new sitemap to Google by sending a GET request to the next URL:
https://www.google.com/ping?sitemap=https://www.instance.com/sitemap.xml”
Learn the up to date Job Posting Structured Information steering right here:
Job posting (JobPosting) structured knowledge for Job Search
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