Google’s John Mueller supplied recommendation about the usage of Google Websites for search engine marketing, downplaying the usefulness of Google Websites for search engine marketing.
Google Websites
Google Websites is a web site creation service supplied at websites.google.com/new with a signed-in Google account.
The positioning is hosted web site builder that’s free and printed beneath a websites.google.com area though one can decide to make use of an precise area title.
Google Websites Pages Not Being Listed
The particular person asking the query was involved as a result of their Google Websites webpages weren’t getting listed by Google.
That is the query that was requested and that John Mueller learn out loud:
“There was a query submitted in French, which principally asks why the pages of my Google Websites web site aren’t being listed correctly.”
Google Websites Pages Can Be Listed By Google
Google’s John Mueller first confirmed that URLs on Google Websites will be listed.
Mueller answered:
“It’s nice to get questions in different languages.
Taking a step again, web sites created on Google Websites can and do get listed in Google Search.
Nonetheless, the URLs utilized in Google Websites are a bit arduous to trace for the reason that public model will be totally different from the URL you see when logged in.”
Google Websites Not Best For search engine marketing
Mueller continued his reply by downplaying the search engine marketing qualities of Google Websites.
He continued:
“To be blunt, whereas it’s technically indexable, it’s not supreme for search engine marketing functions, and will be advanced for monitoring in Search Console.
If search engine marketing is your major consideration, it may be worthwhile to discover different choices and verify the professionals and cons earlier than committing.”
Mueller subsequent suggested utilizing an precise area title and listed the explanation why that was preferable over the default websites.google.com area.
He defined:
“For efficiency monitoring in Search Console, you can additionally use your individual area title for the Google Websites content material.
Utilizing your individual area title makes it simpler emigrate, must you select to take action, and lets you confirm possession of the entire area for Search Console.”
Google Websites Are Fashionable With Spammers
The Google Websites service is widespread with hyperlink spammers who create hyperlinks on Google subdomains in a tactic known as “Google Stacking.”
The concept behind Google Stacking is that spammers create a web page of hyperlinks on Google Sheets, Google Docs, and so on. after which interlink all of them from a Google Websites.
Google Stacking is a primarily based on the mistaken perception that there’s “authority” and “belief” in Google subdomains that’s transferred over to the spammer websites by way of hyperlinks.
After all, that’s wishful pondering.
There’s no such factor utilized by Google known as “belief” or “authority” that will get transferred from one web site to a different by way of hyperlinks.
In one other Workplace Hours session, John Mueller defined what the deal is about belief:
“I don’t assume we’ve like a belief issue that we are able to take a look at and say, oh belief is at (I don’t know) 9 of out of twelve or no matter quantity you’d have there.
…There aren’t any metrics particularly for that.”
It doesn’t matter if the hyperlinks are on Google Docs, there isn’t any “belief” issue that will get transferred, it merely doesn’t exist.
Given how widespread the “stacking” observe is, it’s a bit ironic {that a} Googler publicly says that Google Websites are “not supreme for search engine marketing functions” and recommends wanting elsewhere if search engine marketing is a priority.
Watch the Google Workplace Hours phase on the 3:17 minute mark: