Google Enterprise Profile is updating the info inside the bulk Perception information to match the info you see for a single enterprise profile itemizing. Google emailed those that have downloaded this information up to now month about this alteration.
Mike Blumenthal shared a screenshot of the e-mail on X, which reads, “See how these updates can have an effect on your insights.” Right here is the physique of the textual content:
We’re making adjustments to the majority Insights report in Google Enterprise Profile. You are receiving this e-mail since you’ve downloaded bulk Perception information from Enterprise Profile Supervisor within the final six months.
These updates provides you with probably the most helpful information from Enterprise Profiles. For instance, telephone name insights and deprecated metrics might be eliminated and new metrics might be added.
What do I have to do?
When you’re utilizing a program to learn the majority Perception information downloaded from Enterprise Profile Supervisor, please replace your program accordingly. You can too discover the pattern new bulk Insights report right here.
Discover out extra concerning the adjustments, evaluation your Efficiency reporting, and
obtain your metrics under.
Mike defined, “Google Enterprise Profile if lastly updating the majority Insights information to match the info at present out there on the one location. What’s going to occur to the 18 months of earlier information is unclear. If in case you have been capturing this information, it’s best to obtain all asap earlier than it adjustments.”
Listed here are the outdated fields:
- Total ranking
- Complete searches
- Direct searches
- Discovery searches
- Complete views
- Search views
- Maps views
- Complete actions
- Web site actions
- Instructions actions
- Telephone name actions
New fields embody:
- Google Search
- Cellular Google Search
- Desktop Google Maps
- Cellular Google Maps
- Desktop Calls
- Messages
- Bookings
- Instructions
- Web site clicks
- Meals orders
- Meals menu clicks
- Lodge bookings
Mike has an in depth thread on X about this.
Discussion board dialogue at X.