Google’s Search Liaison, Danny Sullivan, stated that whereas Google has up to date its steering round blocking third-party content material, extra is to return. Google stated we must always see issues enhance over time associated to points round third-party hosted content material, generally known as parasite web optimization.
As a reminder, when the September 2023 Google useful content material replace got here out, Google added new data to its documentation round this replace. One factor particular to this documentation change was round hosted third-party content material. That characteristic was only a documentation change, there was no change to go looking associated to 3rd celebration hosted content material.
Properly, Now Danny Sullivan stated updating the documentation is “not the one motion we’re taking,” he wrote on X. He added, “I hope and count on everybody will see issues enhance over time.”
“I am additionally glad to see publishers following our steering, as appears to be the case right here. That contributes to enhancing,” he added.
Listed here are these tweets in context:
It’s our downside to rank content material properly. We added steering about blocking third celebration content material as a part of addressing this subject. It isn’t the one motion we’re taking. I hope and count on everybody will see issues enhance over time. I am additionally glad to see publishers following our…
— Google SearchLiaison (@searchliaison) November 13, 2023
Click on by way of to scroll up by way of the entire dialog on X.
As a reminder, Google added this part, as famous above,”Should you host third-party content material in your predominant website or in your subdomains, perceive that such content material could also be included in site-wide alerts we generate, such because the helpfulness of content material. For that reason, if that content material is basically impartial of the primary website’s objective or produced with out shut supervision or the involvement of the first website, we suggest that it must be blocked from being listed by Google.”
So I suppose we will see Google cracking down on this soonish?
Discussion board dialogue at X.
Replace: Possibly it has begun?
For instance, this is a parasite web optimization state of affairs the place the listing containing sponsored content material TANKED with the Nov 2023 core replace. However, the location general is completely high quality. So once more, looks like Google needs to be granular with impacting the parasite web optimization state of affairs. Once more, keep… pic.twitter.com/SXQzKG1vtW
— Glenn Gabe (@glenngabe) November 14, 2023