We coated the subject of search engine optimization for e-commerce class pages numerous instances right here. However Gary Illyes from Google addressed the subject final week in an search engine optimization workplace hours. In brief, he stated if you will add content material to these class pages, make certain they aren’t low-quality, auto-generated blurbs of textual content.
Gary stated, as a substitute, “add content material that folks will really discover helpful, do not add content material as a result of search may require it or so that you suppose.”
Gary stated, “please do not do these auto-generated low-quality repeated, blurbs of textual content again and again on all of your class pages.”
Why? He stated, “It simply appears to be like foolish, even for the typical particular person.”
A few years in the past, John Mueller from Google stated make certain to not add an excessive amount of content material to these class pages, which was a comparable message from the yr prior. Google additionally stated do not stuff content material on these class pages. Lastly, do not forget to examine Glenn Gabe’s case research on this matter.
This new assertion from Gary got here on the 5:29 mark within the search engine optimization workplace hours video – right here is the embed:
Right here is the transcript:
Brooke is asking: Is content material on an e-commerce class web page useful to enhancing total rankings?
You may add no matter content material you wish to your pages, they’re your pages in spite of everything. However please do not do these auto-generated low-quality repeated, blurbs of textual content again and again on all of your class pages. It simply appears to be like foolish, even for the typical particular person. In case you want content material in your pages add content material that folks will really discover helpful, do not add content material as a result of search may require it or so that you suppose. Additionally try our e-commerce suggestions.
This is my case research from 2021 about eradicating fluff class descriptions, and the positioning carried out BETTER https://t.co/aJKC1GXcZz pic.twitter.com/1KbxJMSVNG
— Glenn Gabe (@glenngabe) September 7, 2023
Discussion board dialogue at Twitter.