Be part of us as we take a look at how your on-line fame and native advertising methods can drive income for what you are promoting, whereas avoiding pitfalls alongside the way in which.
With visitor Raj Nijjer of Edge, we’ll dive into the income impacts that your on-line fame can have, and why this fame constructing must be essential in your planning.
Be part of your host Loren Baker, as he and Raj focus on the way to keep away from wasteful methods of native advertising and multi-location companies, plus a pair recommendations on how fame may help entice and retain high expertise.
[01:14] – Raj’s Background and Journey to Edge.
[02:44] – Edge’s Idea of Worker-Pushed Progress and Its Connection to Google Evaluations.
[10:34] – How Evaluations Contribute to Native search engine optimisation.
[11:27] – Buyer-Dealing with Finish: In-Depth Evaluations and Personalization.
[13:24] – Standing Out in Cutthroat Competitors: Franchises and Service Companies.
[14:37] – Motivating Workers and Clear Recognition By way of Evaluations.
[20:49] – Status Administration and Injecting Worker Recognition.
[45:06] – Worker Retention Throughout Challenges Like The COVID-19 Pandemic.
We encourage companies to amplify constructive opinions and be taught from the detrimental opinions. – Raj Nijjer, 5:34
No longer solely does the model win and the enterprise win, however workers can really feel nice or an individual can really feel nice in regards to the job that they’ve completed. – Raj Nijjer, 9:21
Constructive opinions are so essential. There’s one stat I learn in your web site…53% of consumers received’t go to a enterprise rated below 4 stars. – Loren Baker, 15:21
I feel the injection of motivating and recognizing your workers whereas they’re doing this service is one thing that we’re very happy with, as a result of we are able to see which workers are doing rather well. After which you possibly can duplicate that. – Raj Nijjer, 21:44
Our purpose is to marry the advertising with operational excellence. You wish to maintain individuals accountable, particularly should you’re rewarding them. – Raj Nijjer, 30:53
I feel one factor COVID taught each enterprise proprietor is worker retention and the way arduous it’s been to search out individuals and when a displacement occurs, it actually jeopardizes what you are promoting should you don’t plan it nicely. So that you wish to hold your superstars, don’t ever lose your superstars. – Raj Nijjer – 41:10
Assets Talked about:
Join With Raj Nijjer:
Raj is Head of Advertising and marketing for Edge, an employee-driven development platform for service manufacturers. Beforehand, he was the CMO of Refersion (acquired), and held government advertising roles at Yotpo and Yext (IPO in 2017). Raj additionally spent over 9 years at Godaddy (IPO in 2015) in management roles launching revolutionary product strains with over ten patents issued and resulting in a PE buyout and an IPO.
Raj can also be fractional CMO to early and mid-stage know-how startups. Raj acquired his Bachelors of Science diploma in Worldwide Administration and his MBA from the W.P. Carey College of Enterprise at Arizona State College.
Join on LinkedIn: https://www.linkedin.com/in/rajnijjer/
Observe him on Twitter: https://twitter.com/RajNijjer
Join with Loren Baker:
Observe him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker