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Be part of Lazarina on this Whiteboard Friday the place she discusses the important expertise and parts concerned in knowledge storytelling. Study knowledge evaluation, and knowledge visualization, in addition to how you can talk wins and steadiness relationships with stakeholders.
Click on on the whiteboard picture above to open a excessive decision model in a brand new tab!
Video Transcription
Hello there. Immediately we’ll discuss knowledge storytelling. All through historical past, we people have used tales to speak info, to cross boundaries, and to additionally relate to at least one one other. So at present we’ll discuss knowledge storytelling and the way that can be utilized as a part of an website positioning or a advertising and marketing marketing consultant’s function.
We will discuss in regards to the 4 principal elements of information storytelling and the talents that you just want in an effort to create stunning knowledge tales.
Information Science
So the primary part of information storytelling is knowledge science. So knowledge science is all about realizing what insights you need to extract out of your knowledge, but it surely’s additionally in regards to the technical expertise that you just want as a marketing consultant or a marketer in an effort to extract that knowledge.
So it combines a bit of bit of information evaluation. It combines a bit of bit of information engineering. However it’s all about realizing what knowledge you want in an effort to inform a superb story.
Information Visualization
The second part of information storytelling is knowledge visualization. So knowledge visualization is all about realizing how you can visualize the information that you’ve got at hand primarily based on the insights that you just need to talk.
It is also about selecting the visuals that enable you talk the narrative that you just need to your stakeholders higher. So this implies if in case you have a specific knowledge kind, whether or not it is numeric or text-based, it means selecting the visuals or in any other case the charts, the graphs, or tables that may enable you to speak these insights to your stakeholders higher.
The Narrative
The third part is the narrative. So the narrative is all about how do you convey insights to your viewers. What’s most necessary right here is that you just discover ways to talk wins, how you can evoke feelings in your stakeholders, how you can perhaps create some urgency with the tales that you’re saying, and likewise how you can talk the relationships between the initiatives that you just’re engaged on and the outcomes that you’re seeing inside the knowledge.
What can also be crucial right here is to point out the trigger and influence relationship between the information factors, the initiatives that you just’re engaged on, and what the outcomes of those are.
Relationships
The fourth part, the massive circle right here that sometimes individuals do not actually contemplate in knowledge storytelling is definitely the relationships.
So after we discuss relationships, it is all in regards to the relationships that you’ve got together with your stakeholders. That is one thing that sometimes you will want to work on as you’re working together with your stakeholders. However what’s most necessary right here is to grasp your stakeholders. Who’re they?
What are their hidden motivations? Who’re they reporting in to? Or what’s an important final result for them for this explicit venture? It is also crucial so that you can know earlier than you create a report or any type of knowledge story what success appears like for that specific particular person and how one can finest bridge the hole between the present efficiency and their best efficiency by the story that you just inform.
So now that now we have all of those totally different expertise that you could know, we will see the three principal elements of a profitable knowledge story, and that’s initially the information. We all know that the information needs to be correct. It needs to be dependable. So what’s most necessary, if you end up taking a look at your knowledge, is to grasp particularly whether or not there’s any sampling utilized, whether or not this can be a dependable knowledge supply, whether or not the information is full.
So these are the sort of questions that you ought to be asking your self at any time when you’re analyzing the information that you just need to current to your consumer. The second crucial part and what now we have discovered is that you could have a really compelling narrative. So the narrative is a mixture between your skill to bridge the gaps between the information and the initiatives that you just’re engaged on.
However it’s additionally a mixture between who you’re reporting in to. So relying on who your viewers is, your narrative is probably going going to vary despite the fact that you’re reporting the identical knowledge. The third part is definitely the visuals that you will use. Every time you’re selecting visuals, at all times take into consideration whether or not that is probably the most applicable method to current the data that you need to that specific viewers, as a result of despite the fact that typically you would possibly favor to current to the viewers in a sure method, like as an example, as an illustration, a dashboard, which may not be the best vessel for this knowledge and for this narrative for the actual particular person.
Every time you’re selecting your visuals, it is crucial not solely to consider the platform the place you’re storing your stories and the way you’re constructing them, but it surely’s additionally necessary to consider whether or not you’re selecting probably the most applicable graphs and charts in an effort to assist the viewers perceive shortly what the specified actions after the report needs to be.
So at any time when you’re serious about your knowledge, your narrative, and your visuals, click on on the hyperlink inside the weblog submit as a result of there can be a guidelines there that will help you by totally different questions on how you can finest set up these three parts if you’re constructing your knowledge story. With all of that, now we have coated a lesson for knowledge storytelling elements and expertise that you could succeed.
Additional sources:
Youtube Video: Telling Tales with Information – What’s Information Storytelling and How you can Implement as a Guide
Half 1: Newbie’s Information to Information Storytelling for Digital Advertising Consultants and Analysts – Components, expertise, and elements of action-provoking knowledge tales.
Half 2: Six Sensible Methods to Implement Information Storytelling in Your Consulting – Actionable examples, suggestions, and finest practices for implementing knowledge storytelling.
