Briefly: Logitech over time has added a number of manufacturers to its household of peripherals and equipment. Now, a couple of of them are coming collectively underneath the broader Logitech G model of gaming merchandise.
Logitech bought main headset maker Astro Gaming for $85 million in money again in 2017 in an effort to higher cater to console players. Astro has been round since 2006 and was scooped up by Skullcandy in 2011 the place it remained till Logitech got here knocking.
Slightly over a yr later, Logitech added Blue Microphones to its steady for roughly $117 million in money. Blue Microphones was based in 1995 by Skipper Smart and Martins Saulespurens, and specialised in microphones, headphones, and equipment for musicians, players, YouTubers, podcasters, and streamers.
�’� players and creators! We have now an replace on our upcoming model merger between Logitech G, @ASTROGaming, @BlueMicrophones and @logitechc! pic.twitter.com/qPPT36sJr6
– Logitech G (@LogitechG) June 8, 2023
In a latest video shared on Twitter, Logitech G Basic Supervisor Ujesh Desai stated Astro Gaming, Blue, and Logitech for Creators are all coming collectively underneath the Logitech G banner. So what precisely does that imply?
Desai stated the entire merchandise from these traces will persist albeit with a deeper integration. Briefly, merchandise throughout these sub manufacturers might be configurable in a single place (presumably, Logitech’s G Hub software program).
In a follow-up Q&A on Reddit, Logitech stated the Astro model will reside on. They’re additionally preserving the Yeti model of Blue Microphones however the Blue identify will now be used to explain their applied sciences (like Blue voice filters on choose Logitech G headsets). The Logitech for Creators model might be dissolved into Logitech G.
Assist for branded merchandise will nonetheless be out there by way of Logitech’s devoted help portal. The merger additionally will not have an effect on present warranties, and customers will nonetheless be capable of get substitute components for present gear. Affiliate and sponsorship applications might be rolled into Logitech G so if that applies to you, it might be finest to achieve out to your rep for additional info.
Particular person social media channels are additionally being merged, and that’ll occur on July 7.
Picture credit score: Hayden Dingman, IDC