Microsoft has revealed a brand new patent utility named Internet Content material Reliability Classification (US 20230350956 A1). It appears this patent describes how to determine a reliability rating for a web site or portion of the content material on a web site to be used in Bing Search.
After all, you want to needless to say simply because a search firm has a patent, it doesn’t imply that patent is in use right this moment or ever.
I’m no patent author, just like the late nice Invoice Slawski, so I will not fake to try this. However right here is the summary:
Know-how described herein assigns a reliability rating to net content material, corresponding to a site or portion of a web site. In a single side, an output of the expertise is a excessive reliability rating and a low reliability rating for an online content material. The excessive reliability rating represents conformance to excessive reliability websites, whereas the low reliability rating represents conformance to low reliability websites. The excessive reliability rating could also be generated by first figuring out excessive reliability on-line content material inside a compressed net graph. In a primary iteration, the excessive reliability rating of the seeds is used to attain on-line content material that’s linked to the seed websites. At a excessive stage, the extra hyperlinks that originate from excessive reliability sources, the upper the reliability rating for the linked content material. The low reliability rating is comparable, however makes use of outgoing hyperlinks to low reliability websites as an alternative of incoming hyperlinks from excessive reliability websites.
Glenn Gabe noticed this and posted it on X:
Fascinating patent -> Microsoft needs to substantiate your sources
“Microsoft needs to patent a system for “net content material reliability classification” which “assigns a reliability rating” to sure web sites (or sections of a web site).” https://t.co/tR49EGgvRt pic.twitter.com/sWLZxNAaz0
— Glenn Gabe (@glenngabe) November 6, 2023
What can this reliability rating do? “The reliability rating can be utilized to dam content material, rank content material, present a content material warning, and choose a supply to reply a query, together with different makes use of.”
How does it decide if one thing is dependable? Listed below are some quotes:
- “Visitors knowledge can point out whether or not a supply is standard, however standard just isn’t the identical factor as dependable.
- Pure language processing can be utilized to find out whether or not on-line content material is grammatical, however grammatical can also be not the identical factor as dependable.
- The current expertise identifies dependable content material by leveraging knowledgeable scoring for a small quantity of net content material by iteratively extending these scores to different content material primarily based on how net content material is linked.
- Consumer interactions may additionally be leveraged.
This patent additionally talks about “seed websites” used to assist decide what’s dependable. “The excessive reliability rating is generated by first figuring out excessive reliability on-line content material inside an online graph. These initially scored websites could also be described as seed websites. Scores for the seed websites could also be taken from authoritative lists of identified dependable content material suppliers,” it says.
That’s only a contact of this patent, hope you take pleasure in studying by means of it.
Discussion board dialogue at X.