Microsoft has up to date its e mail notification course of to promptly inform entrepreneurs about disapprovals of their advertisements, key phrases, and product affords.
These modifications embody:
- Extra frequent alerts.
- Enhanced insights.
- Technical error notifications.
Why we care. The improved notification course of is designed to offer entrepreneurs faster and extra detailed details about advert disapprovals. This grants you extra time to deal with the problems faster, minimizing any potential disruption to your marketing campaign and stopping potential pointless prices on your shopper.
New course of. The up to date e mail notifications have a brand new header that appears like this:
The purpose of the notification replace is to maintain advertisers knowledgeable about not too long ago disapproved advertisements or advert parts. The e-mail will give particulars in regards to the account or accounts inside a Supervisor Buyer Account which have new rejections inside the final 24 hours.
For Product Advert Provides, it’ll additionally now spotlight technical errors that may very well be affecting the supply’s visibility.
The way it works. To see the rejected content material, click on the hyperlink within the e mail to go to the Microsoft Promoting Marketing campaign UI. As soon as logged in, the hyperlink will lead you to the Supervisor Buyer Account view. From there, you’ll be able to go to the particular account(s) and think about the rejected content material.
Responding to disapprovals. Should you select to not make any modifications to content material Microsoft has flagged as a attainable coverage violation, and like to maintain the disallowed content material as it’s, you don’t must take any extra steps
Nonetheless, if you need your content material to be thought of for approval, make the required modifications to deliver the content material into coverage compliance and submit an enchantment.
The way to enchantment. There are two choices out there should you want to request an enchantment:
- Request an Exception (quickest): You can begin this course of within the Microsoft Promoting UI by selecting the rejected content material, clicking on “Edit,” after which deciding on “Request Exception.” Right here, you’ll be able to present a abstract of the disapprovals together with any justification.
- Contact Microsoft Promoting Buyer Help: You can too contact Microsoft’s Buyer Help crew by cellphone, chat, or by visiting its help web page.
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What Microsoft is saying. A spokesperson from the Microsoft Promoting Coverage crew mentioned in a press release:
- “Always throughout your use of the Microsoft Promoting providers, you need to adjust to the Microsoft Promoting insurance policies and the relevant legal guidelines and rules in every of the markets the place your advertisements serve. These insurance policies guarantee the protection and safety of our providers.”
- “These insurance policies guarantee the protection and safety of our providers. We make use of a mixture of human and automatic evaluation processes to implement our insurance policies.”
- “Once we decide that an advert or advert part could violate coverage, we are going to disapprove the relevant advert or advert part, and the related disapproval message will state the coverage that you just may need violated, and the right way to redress the violation by means of our enchantment course of.”
Deep dive. Learn Microsoft’s updates to the editorial disapproval messaging in full for extra info.