June 13, 2023
UPDATE
New 15-inch MacBook Air, Mac Studio, and Mac Professional can be found at the moment
Simply in time for back-to-school purchasing, faculty college students can save on the brand new 15-inch MacBook Air with schooling pricing by way of Apple Retail, and obtain an Apple Present Card of $150
Starting at the moment, the brand new 15-inch MacBook Air, Mac Studio, and Mac Professional powered by Apple silicon at the moment are obtainable. With an expansive 15.3-inch Liquid Retina show, the efficiency of M2, and all-day battery life in a skinny and light-weight, fanless design, the brand new MacBook Air is the world’s finest 15-inch laptop computer. With M2 Max and the brand new M2 Extremely, Mac Studio is a efficiency powerhouse in a compact design. The brand new Mac Professional combines the extremely highly effective M2 Extremely with PCIe enlargement, and in addition marks the completion of the Mac transition to Apple silicon. For Intel-based Mac customers, each Mac is now a huge improve. And for PC customers, there has by no means been a greater time to change to a Mac.
New MacBook Air, the World’s Greatest 15-inch Laptop computer
With an expansive 15.3-inch Liquid Retina show, the unimaginable efficiency of M2, as much as 18 hours of battery life,1 and a silent, fanless design, the brand new MacBook Air is the world’s finest — and thinnest — 15-inch laptop computer. It’s as much as 12x quicker than the quickest Intel-based MacBook Air.2 It additionally options an all-new six-speaker sound system with immersive Spatial Audio, together with a 1080p FaceTime HD digital camera, MagSafe charging, and the ability and ease of macOS. It is available in 4 beautiful finishes — midnight, starlight, house grey, and silver. The 13-inch MacBook Air with M2, the world’s best-selling laptop computer, additionally stays within the lineup and now begins at an much more reasonably priced value. Collectively, the 15-inch and 13-inch MacBook Air ship an unequalled expertise for everybody, from upgraders to college students to first-time Mac clients.
Mac Studio and Mac Professional, the Most Highly effective Macs Ever Made
The brand new Mac Studio options M2 Max and the brand new M2 Extremely chip to ship an enormous increase in efficiency and connectivity in a stunningly compact design that lives proper on the desk. Mac Studio options as much as 192GB of unified reminiscence, which is 50 % greater than earlier than. It’s now as much as 6x quicker than essentially the most highly effective Intel-based 27-inch iMac,3 and as much as 3x quicker than the previous-generation Mac Studio with M1 Extremely.4 With the brand new Mac Studio, any professional can construct the studio of their goals.
Mac Professional combines the unprecedented efficiency of Apple’s strongest chip, M2 Extremely, with the flexibility of PCIe enlargement for these demanding workflows that want it. As much as 3x quicker than the previous-generation Intel-based Mac Professional,5 the brand new Mac Professional additionally options as much as 192GB of unified reminiscence to tackle demanding workloads different techniques can’t even course of. With the arrival of Mac Professional that includes M2 Extremely, the transition of the Mac lineup to Apple silicon is now full.
Extra Financial savings for School College students
College students can save on the brand new 15-inch MacBook Air with year-round schooling pricing beginning at $1,199, completely obtainable at Apple Retail, in shops and on-line. With Apple’s School Scholar Supply, college students will obtain an Apple Present Card of as much as $1506 and get 20 % off AppleCare7 to guard their buy of a brand new MacBook Air, MacBook Professional, iMac, Mac mini, iPad Air, or iPad Professional. Plus, they may get three months freed from Apple Music and Apple TV+, and the scholar price of simply $5.99 for each providers after the three-month free trial ends.
Apple’s School Scholar Supply is accessible to present and newly accepted faculty college students and their dad and mom, college, workers, and home-school academics of all grade ranges.
Apple Retail Companies
Apple Specialists can be found to assist with clients’ purchasing wants in-store, on-line, and within the Apple Retailer app.
- Methods to avoid wasting on Mac: With Apple Commerce In, Mac customers trying to improve can obtain as much as $1,500 for his or her present gadget and apply it towards a brand new one. Clients within the U.S. additionally get 3 % Every day Money again after they purchase straight from Apple with Apple Card, they usually will pay for his or her new Mac over 12 months, interest-free, with Apple Card Month-to-month Installments.8
- Store with a Specialist over Video: Apple lately expanded the dwell purchasing expertise on apple.com/retailer to assist Mac purchases, connecting clients within the U.S. with an Apple Specialist by way of a secure and safe, one-way video session. Clients can browse the newest Apple lineup, discover new options, and study concerning the methods to avoid wasting on Mac proper from the consolation of their houses.
- Quick, free supply and pickup: Clients can select between two-hour courier supply, free supply, or pickup at an Apple Retailer location.
- Customized setup: Apple Specialists are able to assist with a seamless setup expertise, assist with secure and safe knowledge switch, discover new apps to assist group and creativity, or prep Mac for peak efficiency at faculty or the workplace.
- At present at Apple: Clients can be part of periods to study, discover, and go additional with their Mac. Via Group Reserving, faculties and neighborhood teams can take part on the enjoyable collectively any day or time, and at any Apple Retailer location of their selecting.
Pricing and Availability
- The brand new 15-inch MacBook Air with M2, Mac Studio, and Mac Professional can be found to order at the moment on apple.com/retailer and within the Apple Retailer app. They may begin arriving to clients, and might be obtainable in Apple Retailer areas and for Apple Licensed Resellers, starting Tuesday, June 13. Mac Professional is accessible as a configure-to-order possibility solely.
- The 15-inch MacBook Air with M2, obtainable in midnight, starlight, silver, and house grey, begins at $1,299 (U.S.) and $1,199 (U.S.) for schooling.
- The 13-inch MacBook Air with M2, obtainable in midnight, starlight, silver, and house grey, begins at $1,099 (U.S.) — which is $100 lower than earlier than — and $999 (U.S.) for schooling.
- The 13-inch MacBook Air with M1, obtainable in house grey, gold, and silver, begins at $999 (U.S.) and $899 (U.S.) for schooling.
- Mac Studio begins at $1,999 (U.S.) and $1,799 (U.S.) for schooling. Extra configure-to-order choices can be found at apple.com/retailer.
- Obtainable in each tower and rack-mounted enclosures, Mac Professional (Tower Enclosure) begins at $6,999 (U.S.) and $6,599 (U.S.) for schooling. Mac Professional (Rack Enclosure) begins at $7,499 (U.S.) and $6,999 (U.S.) for schooling. Extra technical specs and configure-to-order choices can be found at apple.com/mac-pro.
- Extra info on Studio Show, Professional Show XDR, and Magic equipment is accessible at apple.com/store/buy-mac.
- Extra technical specs and particulars on Apple equipment — together with the brand new 70W USB-C Energy Adapter for $59 (U.S.) — can be found at apple.com/store/buy-mac.
- With Apple Commerce In, clients can commerce of their present pc and get credit score towards a brand new Mac. Clients can go to apple.com/store/trade-in to see what their gadget is price.
- Each buyer who buys a Mac from Apple can get pleasure from a free On-line Private Session with an Apple Specialist, get their product arrange — together with assist with knowledge switch — in choose shops, and obtain steerage on the best way to make their new Mac work the best way they need.
- AppleCare+ for Mac gives professional technical assist and extra {hardware} protection from Apple, together with limitless incidents of unintentional harm safety, every topic to a service payment.
- Battery life will depend on gadget settings, utilization, and different elements. Precise outcomes might fluctuate.
- Outcomes are in comparison with previous-generation 1.2GHz quad-core Intel Core i7-based MacBook Air techniques with Intel Iris Plus Graphics, 16GB of RAM, and a 2TB SSD.
- Outcomes are in comparison with previous-generation 3.6GHz 10-core Intel Core i9-based 27-inch iMac techniques with Radeon Professional 5700 XT graphics with 16GB of GDDR6, 128GB of RAM, and 8TB SSD.
- Outcomes are in comparison with previous-generation Mac Studio techniques with Apple M1 Extremely, a 20-core CPU, a 64-core GPU, 128GB of RAM, and 8TB SSD.
- Outcomes are in comparison with previous-generation 2.5GHz 28-core Intel Xeon W-based Mac Professional techniques with Radeon Professional W6900X graphics with 32GB of GDDR6, configured with Afterburner, 384GB of RAM, and 4TB SSD.
- Certified Purchasers obtain an Apple Present Card after they buy an eligible Mac or iPad at a Qualifying Location by way of 10/2/2023. Just one Apple Present Card per eligible Mac or iPad per Certified Purchaser. Supply topic to availability. Whereas provides final. Certified Purchasers shall obtain a reduction equal to the worth of the Apple Present Card off the worth of the eligible Mac or iPad, however might be charged for all gadgets of their cart, together with the Apple Present Card. Extra restrictions apply. View full phrases and situations of provide right here.
- The promotional Apple Training Pricing on AppleCare+ is accessible for eligible merchandise solely when the eligible product and AppleCare+ are bought straight from an Apple Retailer or concurrently from the net Apple Retailer for Training throughout the promotional interval and can’t be mixed with non-promotional Apple Training Pricing. AppleCare+ connected to eligible merchandise exterior of the promotional interval just isn’t eligible for this promotional price. This promotional AppleCare+ Training Pricing is relevant solely to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and isn’t relevant to any recurring fee AppleCare+ plans.
- Apple Card Month-to-month Installments (ACMI) is a 0% APR fee possibility obtainable solely within the U.S. to pick at checkout for sure Apple merchandise bought at Apple Retailer areas, apple.com, the Apple Retailer app, or by calling 1-800-MY-APPLE, and is topic to credit score approval and credit score restrict. See assist.apple.com/kb/HT211204 for extra details about eligible merchandise. Variable APRs for Apple Card aside from ACMI vary from 15.74 % to 26.74 % based mostly on creditworthiness. Charges as of April 1, 2023. In the event you select the pay‑in‑full or one‑time‑fee possibility for an ACMI‑eligible buy as a substitute of selecting ACMI because the fee possibility at checkout, that buy might be topic to the variable APR assigned to your Apple Card. Taxes and transport are usually not included in ACMI and are topic to your card’s variable APR. See the Apple Card Buyer Settlement for extra info. ACMI just isn’t obtainable for purchases made on-line on the following particular shops: Apple Worker Buy Plan; taking part company Worker Buy Packages; Apple at Work for small companies; Authorities, and Veterans and Navy Buy Packages, or on refurbished gadgets. iPhone activation required on iPhone purchases made at an Apple Retailer with one in all these nationwide carriers: AT&T, Verizon, or T‑Cellular.
Press Contacts
Starlayne Meza
Apple
Michelle Del Rio
Apple
Apple Media Helpline