Google Adverts has a brand new indicator which will present up in your Google Adverts advertiser console or dashboard named “restricted by bid technique.” This will present when Google thinks your marketing campaign can get extra worth utilizing a unique bidding technique.
Anthony Higman noticed this discover and stated “Simply obtained this on an enhanced CPC bid marketing campaign. “Restricted by bid technique” No Rationalization both.” Right here is that screenshot:
Ginny Marvin, Google’s Adverts Liaison, stated, “It is a comparatively new indicator which will seem when the system determines the marketing campaign can get extra conv worth at an identical ROAS or convs on the goal CPA with a value-based bidding technique. You may evaluation the advice, however no motion is required.”
By way of the opposite a part of what Anthony Higman identified about guide bidding going away, Ginny responded, “Individually, final month, we notified advertisers utilizing eCPC for Buying campaigns that these campaigns will start behaving as in the event that they’re utilizing Handbook CPC bidding beginning in early October.” I consider we coated that ov er right here.
Listed here are these tweets:
So Appears Like The Handbook Bidding Days Are Coming To An Finish!
Simply obtained this on an enhanced CPC bid marketing campaign. “Restricted by bid technique” No Rationalization both. SMFH#PPCchat pic.twitter.com/bhlnpfvrfF
— Anthony Higman (@AnthonyHigman) September 18, 2023
Individually, final month, we notified advertisers utilizing eCPC for Buying campaigns that these campaigns will start behaving as in the event that they’re utilizing Handbook CPC bidding beginning in early October. 2/2
— AdsLiaison (@adsliaison) September 18, 2023
Sure that’s separate. The “restricted by bid technique” discover you’re seeing is tied to a advice when the system determines the marketing campaign might get extra conv worth/convs at comparable ROAS or CPA w/ Sensible Bidding. You may stick w Handbook.
— AdsLiaison (@adsliaison) September 19, 2023
Right here is among the suggestions from the PPC neighborhood:
I’ve a sinking feeling that you’re appropriate.
It might nevertheless be very helpful for analysis functions if it did assist with Sensible Campaigns which can be really restricted by to aggressive of a goal. That will be very good in truth!
— Greg Finn (@gregfinn) September 18, 2023
FYI There are additionally standing indicators which will present when a bid technique is restricted by stock, bid standing or finances constraint: https://t.co/16FCVJrwLh
— AdsLiaison (@adsliaison) September 18, 2023
Discussion board dialogue at X.