Steak-umm—the model that sells thin-sliced frozen meat steaks—is again with one other mission of their ongoing marketing campaign to battle dis- and mis-information. Wait, what? Steak-umm is doing vital media literacy? Sure, that is proper, they usually’re truly doing it fairly nicely!
The brand new marketing campaign is named “Deepsteaks,” and makes use of the tagline “There’s lots at stake with deepfakes.” The model lately launched a brand new video that includes interviews with vegans consuming tofu sandwiches and speaking about their causes for being vegan. By means of deepfake applied sciences, these poor vegans are changed into Steak-umm-loving meat followers, a lot to their shock and chagrin.
Adweek explains:
The purpose of the adulterated video is to make a degree concerning the potential of AI to invade a median individual’s life, given the tech’s current historical past of “getting used to gaslight, defraud and sow confusion” among the many American populace, per the model.
With the marketing campaign—dubbed “DeepSteaks”—the second-generation family-owned frozen beef model continues its unlikely but now well-established battle towards misinformation within the digital age.
And by way of a associated web site, DeepSteaks.ai, the corporate desires to assist educate customers concerning the sizzling button subject, asking them to signal a petition to help the Deep Faux Accountability Act and foyer their elected officers to take motion.
Steak-umm has been doing vital media literacy by way of commercials for a number of years now. They’ve pinned a submit on their X/Twitter web page that incorporates a thread of a lot of this work. They clarify:
That is the official Steak-umm thread of threads to arrange our prime tweetstorm rants from through the years. matters embrace scientific literacy, vital pondering, memes, cognitive biases, woke manufacturers, polarization, conspiracy theories, and extra. Steak-umm bless.
In 2020, Steak-umm posted a Twitter thread that, based on FastCompany, “provided a sobering string of recommendation on media literacy, disinformation, and staying knowledgeable amid the pandemic.” And even earlier, again in 2018, Steak-umm created one other vital media literacy thread that went viral. That thread, based on FastCompany:
Addressed social isolation, scholar mortgage debt, and generational angst related to a scarcity of job alternative, and a cultural obsession with repackaging of nostalgia into cynical merchandise.
I by no means thought I would say this, however strategy to go, Steak-umm, you are doing actually nice instructional work! Study extra concerning the “Deepsteaks” marketing campaign right here.