It’s a tragic day at Search Engine Land. We bought the dreaded “This property has stopped processing information” message after we logged into our Google Common Analytics property this morning.
What it appears to be like like. Right here’s a screenshot of what we’re seeing right this moment:
Why we care. No extra procrastination. Onward to GA4. If you happen to’ve been ready till you completely needed to change to GA4, you could need to learn The way to use Google Analytics 4: An entire information.
Jan. 1, 2017 – Sept. 7, 2023. That’s how lengthy this UA property had been gathering analytics information.
We knew this was coming, simply not when. Google despatched out an enormous batch of notifications that many UA properties had stopped processing information final month.
68 days. We have been anticipating our properties to cease gathering information on July 1, nevertheless it ended up taking 68 days previous this date. No less than I lastly have my reply as to how lengthy “quickly” is in Google’s world. Greater than two months.
In case your UA property hasn’t already stopped processing information, the top could also be coming quickly. The UA property for our sibling web site MarTech additionally stopped processing information as of this morning.
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In regards to the writer
Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising information, he manages Search Engine Land’s SME (Topic Matter Knowledgeable) program. He additionally helps program U.S. SMX occasions.
Goodwin has been enhancing and writing concerning the newest developments and tendencies in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.