Google as soon as once more stated that including schema or structured information markup to your pages is not going to lead to these pages rating higher in Google Search. Danny Sullivan, the Google Search Liaison, stated this on X, “utilizing schema would not provide you with a rating increase,” including, “Schema would not make you rank higher.” He even stated that “Schema has nothing to do with rankings.”
So if somebody tells you that you may count on your web page’s rating to go up in Google Search after you add some schema markup or structured information, that’s false. We coated this matter a few instances, together with structured information is just not a rating issue and stated even for those who get penalized for structured information misuse, it will not lead to a rating drop however somewhat the elimination of wealthy ends in search. Google did add that it may assist them determine product evaluation content material.
Right here is the total quote of what Danny Sullivan stated on this matter on X:
But in addition to clear up one thing, utilizing schema would not provide you with a rating increase. It could actually assist you to be eligible for sure shows or enhancements, nevertheless it would not someway increase you to the highest of outcomes or to the entrance of a carousel as a result of you’ve it.
Schema would not make you rank higher.
Schema has nothing to do with rankings, so if one thing is violating our schema pointers, that has no influence on rating as a result of … schema wasn’t concerned within the rating within the first place. We take a look at different components to find out rankings. However it could trigger a web site to now not be eligible to have schema enhancements.
Listed here are these embeds:
Thanks, will go it alongside. But in addition to clear up one thing, utilizing schema would not provide you with a rating increase. It could actually assist you to be eligible for sure shows or enhancements, nevertheless it would not someway increase you to the highest of outcomes or to the entrance of a carousel as a result of you’ve it.
— Google SearchLiaison (@searchliaison) October 26, 2023
Schema would not make you rank higher.
— Google SearchLiaison (@searchliaison) October 26, 2023
Schema has nothing to do with rankings, so if one thing is violating our schema pointers, that has no influence on rating as a result of … schema wasn’t concerned within the rating within the first place. We take a look at different components to find out rankings. However it could trigger a web site to now not be…
— Google SearchLiaison (@searchliaison) October 26, 2023
Discussion board dialogue at X.